Citrix: Enabling Infrastructure Efficiency for Lower TCO

1. TCO and Citrix Enabling Infrastructure EfficiencyPresenter: John-Marc ClarkModerator: Mark Lacker

2. TCO and Citrix Systems… • Agenda • Who is Citrix and What is the Citrix Solution? (5 Minutes) • The Elements of TCO, explained? (10 Minutes) • How has the Citrix Solution impacted TCO for our customers? (5 minutes) • Learn how you can estimate your Total Cost of Ownership (10 minutes)

3. Citrix Systems, Inc. Who are we and what solutions do we offer?

4. Citrix Systems… • Who are we? • We are the application access and deployment company • We provide application access and deployment solutions for today’s web and wireless world • We provide security solutions for your extranet and internet access • We provide portal solutions to help make your business more productive

5. Worldwide Offices • World Headquarters • Ft. Lauderdale, Florida USA • European Headquarters • Schaffhausen, Switzerland • Asia Pacific Headquarters • Sydney, Australia • Japan Headquarters • Tokyo, Japan • Satellite Offices • San Mateo, California • Chicago, Illinois • New York City, New York • Sao Paolo, Brazil • Mexico City, Mexico • Development Centers • Cambridge, UK • Columbia, Maryland, USA • High Wycombe, UK • Redmond, Washington, USA • Salt Lake City, Utah, USA • Sydney, Australia

6. Citrix Product Overview • Citrix MetaFrame™ • Server-based computing solution that delivers application interface over any network to any device • Citrix NFuse ™ • Application portal technology. Seamlessly integrate any application within any standard web browser. Extensible integration with MetaFrame and XPS. Citrix Extranet™ • Two-factor authentication and access control for Internet application access. Citrix XPS™ Portal • A fast and flexible XML-Pure software solution used to rapidly design, deploy, and administer e-business portal applications. • Used in conjunction with Citrix NFuse technology, this solution can run any Microsoft or Unix application over the web. Now!

7. What is TCO? • TCO is… • TCO stands for Total Cost of Ownership • TCO can be broken down into 3 key areas • Total Cost of Application Ownership • Total Cost of Hardware Ownership • Total Cost of Infrastructure Ownership • The Standard Definition of TCO is the Total Cost per year that an organization will pay to maintain, support, upgrade, manage, and secure their network and computing infrastructure in order to meet the needs of Suppliers, Partners, Employees, and Customers. • TCO is the most important variable for companies seeking to remain competitive, while at the same time keep on-going technology costs low and realize the fastest possible Return On Investment.

8. The Elements of TCO • The Cost Elements of TCO are… • Users – Number and Location • Hardware – Desktops and Servers • Application and Operating Systems Support – Upgrade, Support, Training, Maintenance, ROI, Productivity • Network – Connectivity, Accessibility, Management, Availability, Throughput • Training – User and Support • Migration Time and Cost (related to ROI) • Loss of Productivity – Downtime, Maintenance, Accessibility

9. The Virtual Workplace Affecting Cost of Ownership

10. What is the Virtual Workplace? • The Virtual Workplace is… • Having access to all of the information you want and need in order to do your job • Getting that information to come to you, rather than having to go out and find it • Having access to any applications and tools necessary to manipulate that information • Having secure access to corporate resources from any computer, anywhere, regardless of your bandwidth, hardware, network connection, or operating system

11. Citrix End to End Virtual Workplace Information Sources (Information Silo’s) DB Sources Files & Docs Internet Sources MetaFrame Server Farm (Application Silo’s) Access – Ubiquitous Client Support Efficient Bandwidth – Citrix ICA Security – Citrix Security Products Unified Access – Citrix Portal Technologies Aggregate Applications… … and Information

12. Why adopt the Virtual Workplace?

13. Citrix Virtual Workplace Lowering TCO with one end-to-end solution

14. The Elements of TCO • The Cost Elements of TCO are… • Users – Number and Location • Hardware – Desktops and Servers • Application and Operating Systems Support – Upgrade, Support, Training, Maintenance, ROI, Productivity • Network – Connectivity, Accessibility, Management, Availability, Throughput • Training – User and Support • Migration Time and Cost (related to ROI) • Loss of Productivity – Downtime, Maintenance, Accessibility

15. The Application Computing Environment • User Elements Characterized by… • Hardware – Type of computers users need to do job • Software – Number of users affected total cost of installation, migration, upgrade, maintenance, etc. • Network – Types and Frequency of application usage • Location – Remote effects user productivity (VPN, modem access is low bandwidth) Hardware Used • High Impact Cost Variable • Very Predictable effect on overall cost • Upgrade, Maintenance, and Support costs are factor • Effects downtime and productivity

16. The Application Computing Environment • End-User Applications • Must be purchased, deployed, and managed on ongoing basis • Number, Type, and Common Usage of Apps is critical • Enterprise Resource Applications (ERP) • Productivity Applications Network and Infrastructure Management • Operating Systems Management and Deployment • Citrix MetaFrame XP, Microsoft Windows 2000 Server • Network Management and Administration • HP Openview, IBM Tivoli

17. The Application Computing Environment • Bandwidth and Connectivity • Traditional access methods require Low Latency, High Bandwidth to support more users • Remote users may see a loss of productivity if using the public infrastructure Training • Training user population on new application usage can be very time consuming • Creates a loss of productivity until all users are trained in new application usage • Number of users that can be trained at one time is limited to space and instructor availability • Typically, training is performed long before applications are deployed. Users tend to lose much of the value of training over time.

18. The Application Computing Environment • Migration and ROI • Migrating to a new platform or new applications for users requires extensive training and support • Migration may also require and upgrade in infrastructure components • Migration can take so long that by time it is complete, a new platform version has already been created. • Return on Investment of Migrating to a new platform is usually never achieved Loss of Productivity • Many factors make effect of productivity loss difficult to calculate • Downtime is one factor that effects Productivity • Complex effect on infrastructure cost • Poor Customer Perception • Reduced Employee Morale • Includes cost of recovery and downtime salary

19. Citrix End to End Virtual Workplace Information Sources (Information Silo’s) DB Sources Files & Docs Internet Sources MetaFrame Server Farm (Application Silo’s) Access – Ubiquitous Client Support Efficient Bandwidth – Citrix ICA Security – Citrix Security Products Unified Access – Citrix Portal Technologies Aggregate Applications… … and Information

20. Lowering TCO works Satisfied Customers that have Benefited

21. About Rubbermaid Europe… Company Profile • Global brand in house wares, food storage and plastic goods • Part of U.S.-based Newell Rubbermaid, Inc. ($6.4B) • Headquartered in Waterloo, Belgium • Employs 2,000 staff in seventeen offices IT Challenges • Fast, reliable application access • Leverage existing IT hardware • A “supportable” IT system

22. The Rubbermaid Solution… Solution… • Citrix MetaFrame application servers • Citrix Load Balancing Services • Citrix Resource Management Services • Microsoft Windows NT Server 4.0, Terminal Server Edition • TCP/IP LAN and WAN • Legacy 286, 386 and 486-based PCs • EaziTC terminal cards and Winlinx Lite from VXL Instruments

23. Quantifiable Returns… The Result • $200,000 in IT hardware cost savings • $300,000/year in IT support cost savings • 99 percent system uptime • Faster application performance Hear what Rubbermaid has to say… “MetaFrame's centralized administration and advanced enterprise management tools have enabled Rubbermaid Europe to reduce IT support costs by more than $300,000 per year.” Bernhard Goovaerts IT Technical Manager Rubbermaid Europe

24. About Matrix Rehabilitation… Company Profile • Provides outpatient therapy in 200 clinics in 12 states • Subsidiary of Beverly Enterprises • Leading Provider of post-acute health care in the US IT Challenge • Provide faster access to mission critical applications • Reduce overall cost of system ownership • Guarantee data integrity • Simplify system administration • Ensure high quality patient care and service

25. The Matrix Solution… Proposed Solution… • Citrix MetaFrame application servers • Citrix Load Balancing Services • Microsoft Windows NT Server 4.0, Terminal Server Edition • Frame-Relay Based WAN • Wyse Winterm Windows Based Terminals • Sharp Mobilon tripads

26. Quantifiable Returns… The Result • Increased application performance by 150%-250% • Saved over $2 million in IT-related costs in the first 2 years Hear what Matrix has to say… “We’ll save over $2 million in our first 2 years as a result of our MetaFrame and Microsoft Terminal Server application server solution. As an IT professional, I’m ecstatic about that.” Allan Grant Director of Information Technology Matrix Rehabilitation

27. About Central Parking Corporation… Company Profile • World’s largest publicly held parking and transportation management company • Own, lease, and manage 4100 facilities • Operations in 40 states and a dozen countries IT Challenges • Fast growth strategy based on acquisitions and national relationships • Easy, fast, and reliable access to applications and information for existing and future users in offices and parking structures worldwide

28. The Central Parking Solution… Solution… • Citrix MetaFrame XPe (w/ Load Management, Application Packaging and Deployment, Systems Monitoring and Analysis, and Network Management) • Citrix NFuse 1.5 (w/ Web Client Deployment Feature) • Microsoft Windows 2000 Server • Deployed to 2000 users in over 102 cities • Access over Dial-Up, DSL, or Frame Relay • Applications Deployed: • Deployed FRX Financial Report Writer • Custom Accounts Receiveable Package • Ulti-Pro Payroll • Epicor eBackoffice Financials • Microsoft Office Suite

29. Quantifiable Returns… The Result • Web-based access to applications without re-writing code • $400,000/year in IT admin cost savings • 30 minute deployment of applications to every user worldwide • Eliminate manual setup of users • Greater IT efficiency through the Citrix Management Console Hear what Central Parking has to say… “Our web portal based on MetaFrame and NFuse helps make the company nimble. We recently had a new requirement to implement new payroll and financial applications, and rolled them out to employees world-wide via the portal in just 30 minutes – without any rewrites.” Todd Sanford Director of Networking Systems Central Parking Corp

30. ACE Cost Analyzer Calculate your TCO Lowering Potential

31. ACE Cost Analyzer • What is the ACE Cost Analyzer? • Tools designed to help current and potential customers determine expected cost savings of various deployment models • Determines relative cost by looking at the major contributing factors related to TCO • Created by Kaptronix in conjunction with Doculabs under commission from Citrix Systems, Inc. to: • Validate the TCO value of the Citrix End-to-End Solution • Provide 3rd party review of the tool in use • Interview Existing Citrix Customers willing to provide testimony to Citrix’s value add statement

32. ACE Cost Analyzer Demo of the Tool

33. Business Issues: Today & Tomorrow The Goal • Deliver enhanced customer value both internally & externally How to Optimize Business • Driving better leverage from internal systems • Reducing time and cost to perform a transaction • Means to work with more customers and increase production How to Optimize Employees and Other Resources • Producing more with less • Less time, fewer skills, more challenging environment