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1. Brewing Together In The Craft Beer Industry Is Much MoreEffective Craft beer is currently in its sixth consecutive year of a huge double-digit growth, and even better is the factthat there’s absolutely no sign of a slowdown anytime soon. Despite the fact that general beer sales in the United States have been rather low, back in 2014, craft beer retail sales increased approximately 22%. As a result, a huge chunk was taken out of the market share of multiple larger brands, includingBudweiser. In terms of sales by volume, craft beer accounted for around 11% of this; however, when it comes to actual dollars, approximately 19.4% of the beer market itself was represented by craft beer. At the start of the year 2015, 3,400 craft breweries were in operation, and an additional ten more were opening per week. In terms of the failure rate for these breweries, that number is extremely close tozero. Thanks to this specific type of growth, it’s making it much easier for those in the craft beer industry to cooperate and brew together, especially since cooperation helps to fuel growth. In fact, any businesses that are classified as being craft, local, or artisan will be able to benefit from this type ofarrangement. Cooperation is something that also makes sense whenever knowledge needs to be shared in order to help not only increase sales, but also legitimize cooperation itself whenever businesses are facing an enemy that they have in common with one another. For instance, food trucks will always take the time to show support for one another on social media, especially those who are so tightly knit to each other. As a result, a community can make their voices heard as one and exhibit the shared following of all of their members. This will help them to feel more confident and be moresuccessful. Thank you for visiting Hitmaker Brewery’s blog, an Austin brewery. If you like beer and are interested in checking out our taproom the details can be found on thissite.