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Ethical Label Guide & Mobile App for Sustainable Shopping Decisions

Introducing Supply Cha!nge Label Guide & Online App for checking supermarket products based on CSR policies. Features Fairtrade, Rainforest, UTZ, and more labels. Pocket Guide for social, environmental, and economic dimensions. Test version in April, full rollout in Autumn 2017.

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Ethical Label Guide & Mobile App for Sustainable Shopping Decisions

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  1. Supply Cha!nge Label Guide Current State, Feb 23, 2017 Partner Meeting, Bologna … Feb 23, 2017

  2. Supply Cha!nge „Label Guide“ andOnline App • Mobile App and Online „Transparency Database“  Final Tool • Check products/supermarketsbased on: • Supermarket CSR Policy (wuppertalinstitut) … available „soon“ • Label check (CIR): Fairtrade, Rainforest, UTZ, (etc.?) • Brochure/factsheet („Label Guide“) available in April 2017 tbc • „Pocket Guide" in businesscardformat (Südwind) available „soonafterwards“ (3 dimensions: social, environment, economy) • Product check based on existing„Mapyourmeal“ database(fairness, greennessrating)

  3. Supply Cha!nge „Label Guide“ andOnline App • Focus • Chocolate, cookies, processedproducts • Fresh (tropical) fruiteasilytobeadded MFF tobeinvolved? • Additional Features • Options forgeneratingaction e.g. writetosupermarkets • Display alternative products • Timeline • Autumn 2017 … rollout • Test version (functional, „dummydata“) in April involve MFF in testing?

  4. Manythanks! Konrad Rehling National Campaign Coordinator "Make Fruit Fair!" E-mail: konrad.rehling@suedwind.at Phone: +43 1 4055515-335 Mobile: +43 650 8550657 Skype: konrad.rehling http://www.suedwind.at/fruechte http://www.makefruitfair.org/de Diese Präsentation wurde mit finanzieller Unterstützung der Europäischen Union realisiert. Die dabei vertretenen Standpunkte geben die Ansicht von Südwind wieder und stellen somit in keiner Weise die offizielle Meinung der Europäischen Union dar.

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