Create a Profitable Blog & Website in 3 Steps

Create a Profitable Blog & Website in 3 Steps Discover our proven WTC System… WebsitesMadeEasy.tv

Contents Introducing our WTC System… Create a Profitable Blog in 3 Steps

Introduction About us What we do Why you should care

Introduction About us We’re a small team of people just like you. We are super passionate about helping small business owners and entrepreneurs succeed online. Using our signature 3-Step WTC System, we’ve helped thousands of businesses go from struggling to thriving quickly and easily – plus we’ve had great fun along the way! What we do We help small business owners & entrepreneurs create profitable businesses online using our proven & super easy 3-Step WTC System designed to help you succeed online. Why you should care We believe that building a successful business online should be fun, not stressful, time consuming or costly. Our 3-Step WTC System gives you a step-by-step blueprint for success so you know exactly what to do and more importantly, how to do it. Equipped with the right tools, you can create an amazing business. However, most business owners have no idea what to do or even where to start… We help bridge that gap for you. With our 3-Step WTC System, you’ll have amazing clarity with a proven formula for success - removing frustration and overwhelm and re-igniting your motivation and desire to succeed! We’ll give you everything you need to get the job done and start realizing your potential for success, not tomorrow, but right now, today... Create a Profitable Blog in 3 Steps

About this guide With our system, you’ll be equipped with the proper tools that provide you the confidence needed to realize your potential and achieve your success both personally and financially. We don’t even expect you to have any technical skills whatsoever, because we literally hand-hold you through the entire process – it’s that simple. You’ll breathe a huge sigh of relief knowing you’ve finally found the only resource you’ll ever need to achieving your success! You can take the fundamental concepts of this guide and apply it to your business, turning your website into one of the most powerful tools in your arsenal for achieving a successful online presence. You’ll attract thousands of new visitors to your website and turn them into lifelong customers, putting more money in your pocket and helping you realize your dreams. It was Lao Tzu, a Chinese philosopher who said that "A journey of a thousand miles begins with a single step”… And your first step starts right here, right now! By just grabbing your copy of this guide, you’ve already made huge strides toward a commitment to yourself and to those you hope to help. Congratulations! This is a huge achievement! Welcome home and come along with us on this exciting new journey! Create a Profitable Blog in 3 Steps

Step 1: Website W

Step 1: Website Being successful online starts with the foundation for your business – your website. We want to start by teaching you how to build an awesome website. In our series, you’ll find that it is incredibly important to set this up properly. We give you the step-by-step guide to succeed by covering the following items: Hosting is the connection between your website and the Internet itself. Hosting Domain Name A domain name is the specific address or name of your website: www.example.com Installing WordPress WordPress is a free website building software which enables you to build your website without needing to be an expert. Learning the fundamentals is key. From learning how to create pages and posts, add images, and other options for customization, you can get up and running in no time. Basic Setup Plugins are essentially custom features that add to the functionality of a website. They can very easily be downloaded and installed and transform any aspect of your site allowing for full customization. Intro to Plugins Create a Profitable Blog in 3 Steps

Step 1: Website (Lead Magnet Offer) Here is where things get really exciting! Now it’s time to really focus on the process of turning your website into a highly profitable machine. The way to do this is through a simple, yet brilliant process of setting into place what we call a “Funnel.” The basic idea is that you have website visitors landing on your website and leaving to, in some cases, never return. Rather than having this traffic come and go, we hope to ensure they’ll come back by capturing one single piece of information from them — their email address. Once we have their email, we now have a way to directly reach out to them with a specific offer or a specific message we hope to present to them. The way to do this is not to just simply ask for their email address as there would be nothing in it for them. Instead we need to offer them some sort of high value item in exchange for their email. This is what we call a “Lead Magnet Offer” or an “Opt-in Incentive.” The Lead Magnet offer is the way to begin the process of turning a cold website visitor into a red hot customer. It begins your sales funnel and is an absolute necessity in order to be successful online. A lead magnet is simply an offer made in exchange for a visitor’s contact information. It can be anything from a simple 1 page PDF download to an hour long video or invitation to a live webinar. Create a Lead Magnet Offer Pssssst... We have a little surprise for you! We’ve put together something awesome that I think you’re going to love. When you’re ready, check it out here! Create a Profitable Blog in 3 Steps

Step 1: Website (Opt in and Email Marketing) An opt-in form is where a website visitor can enter their contact information in exchange for the lead magnet you are offering. This form also works to relay the contact info directly to your email service. Opt-In Form Email marketing is done through an online software service. This service organizes your list of emails and enables you to send custom emails to your subscribers. This tool connects with your opt-in form and helps deliver your lead magnet to your new subscriber. Email Marketing Once your visitor completes your opt in form, they will be redirected to a thank you page. This page ensures your visitor that they’ve successfully submitted their information and assures them that their offer is on its way to their email right now. Congratulations, you’ve finished setting up a basic funnel! We’ll come back to this step later as this is where we can really start to dial in our funnel a little further and take our business to the next level. Thank You Page Create a Profitable Blog in 3 Steps

Step 2: Traffic T

Step 2: Traffic Now that we’ve got our site all set up and our basic sales funnel put in place, we now need to start sending traffic to our website. This is an ongoing process as it requires that we continually reach out to various communities spread across the internet. Whether through different social media channels, or through having a presence on other blogs and websites, gathering traffic is an ongoing process. In today’s world online, we refer to this process of properly gathering traffic as “Content Marketing.” Our content must be highly valuable to our community and those we hope to reach. So, how can we present our business in a way that provides actual value to the visitor? In order to do this properly, first and foremost we will need to plan out a strategy. Content Marketing: “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute.com Understand the Basics of Content Marketing It’s important to understand the difference between working on something and working toward something. These SMART Goals will make the difference to your success. Set Goals Create a Profitable Blog in 3 Steps

Step 2: Traffic Before creating content, you must consider which audience you are creating content for. No matter how good your content is, without actually speaking to the needs of your audience, your efforts will be a waste of time Know your audience Before we write our first piece of content, we'll need to take a step back, be intentional with every post, and see our content marketing strategy from a birds eye view. We can do this through creating a content marketing plan. Develop a Plan Now that you’ve laid the groundwork for your content, we’re ready to master producing some quality content. With our simple 3 step process, you'll be able to build your content library that both delivers incredible value that also encourages engagement. Create Content How will you reach your audience? This is often one of the most overlooked aspects of creating content for your blog or website. Not promoting content is the #1 reason content marketing strategies fail. That's why we cover the absolute best practices for doing this through distributing and promoting your content to new and existing audiences. Promote and Distribute Create a Profitable Blog in 3 Steps

Step 3: Customers C

Step 3: Customers Remember that the real goal of this entire funnel is to turn your traffic into real buying customers. So far, we’ve simply turned traffic into leads, not customers. Now is the time to bridge that gap and present our first offer to our newly opted-in traffic. We call this a “Tripwire” offer. A tripwire is simply an irresistible and inexpensive low-barrier offer (priced under $20) that exists for one sole reason: to turn a visitor into a buyer. Tripwires exist to fundamentally alter the habits of a visitor. They do this by encouraging a visitor to take an added step of commitment and actually purchase something. We need our visitors to make this small purchase so that they can more easily become a real buying customer. We need them to cross this huge chasm of consuming free content to pulling out their credit card and actually paying for something. This action, in effect, shows they have an added trust in our business and want to see if what we are offering will solve a problem for them. It also cultivates buying habits for higher ticketed items in the future. The key here is to offer something of such an incredibly high value for an insanely low and irresistible price. But, what kind of offer is the best to move someone across this chasm? … Turn the page to find out! The Tripwire Offer Create a Profitable Blog in 3 Steps

Step 3: Customers One of the best ways to create a new Tripwire offer is through Product Segmentation. Very simply, you can segment one section of your existing product or service and offer it as a standalone product for a much cheaper price. Whether it’s the first chapter of an eBook or a 10 minute phone consultation, the high value, yet simple product will get your foot in the door and lead to larger sales in the future. Product Segmentation Once we have our Tripwire offer created, we’ll have to go back to our thank you page and add the information right there on that page. We’ll also need to integrate a payment option so we can collect payments. Integrating with PayPal or Stripe You've now warmed your new visitor up toward your brand and products. Now, you have the opportunity to pitch additional products and upgraded products in order to maximize your profits. This strategy is what we call “Upselling” and “Profit Maximizing” and it can really take your business to the next level! Upsell and Profit Maximizing Offers A lot of business owners focus so much on attracting new customers, they forget to market to what may be their best source of new sales… their existing customers. We’ve discussed how to turn new traffic into customers, but now we want to focus in on turning existing customers into return customers who buy frequently again and again. We do this through what’s called, “The Return Path.” Return Path Create a Profitable Blog in 3 Steps

One more thing Here’s a little surprise for you…

Here’s an awesome surprise just for you! We told you we had a little surprise for you and here it is! So, if you’ve followed along in this guide, you’ve discovered the power of what a sales funnel can do for your website. It can turn your traffic into real buying customers and ultimately turn your website into a profitable machine, which will completely transform your business online. The power of this process rests in one critical piece: the lead magnet. This is what gets everything started for you. Remember that a lead magnet is an offer that captures a website visitor and begins the process of turning them into a real buying customer. Without offering value through a lead magnet, it’s unlikely that anyone is going to want to stick around or come back to your site. So, we want to share exactly how to offer a lead magnet to your audience! To show you this, we’ve put together a nice little video that shows the exact step-by-step process to get you up and running in no time. We also do all the heavy lifting for you and even give you our proven lead magnet template at the same time! We’ve put together a nice little pack for you to build a lead magnet just like the one you’re seeing now! Now, I just have to say, if you’re serious about building your website properly, you’re not going to want to miss this! Create a Profitable Blog in 3 Steps

In this guide you’ve discovered our 3-Step WTC System for creating a profitable business online. But, discovery is just the beginning. It’s time to get to work and embark on the path to success now! Come along with us on this journey! Welcome to:

Create a Profitable Blog & Website in 3 Steps