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Recent Developments and Challenges in Social Media Strategy

Explore the latest trends in social media marketing and learn effective strategies and guidelines. Despite no official approval after 1.5 years, statistics show significant engagement across platforms like Twitter, YouTube, LinkedIn, and Yammer. Discover the transformation from automated to handcrafted tweets, resulting in higher retweets and response rates. Utilize tools like Tweetdeck and Mediafunnel for efficient management and webcare. Stay updated with internal developments in various knowledge and data departments. Join our informative social media workshops for beginners and masterclass sessions on leveraging social media for the labor market.

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Recent Developments and Challenges in Social Media Strategy

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  1. Social Media Recent developments and challenges

  2. Strategy and guidelines After 1.5 years still no official approval 1

  3. Statistics Twitter; 6500 dutch, 650 english You Tube; 10 movies Linkedin; 357 members Yammer; 50 members 2

  4. Twitter process: From automated to handiwork Tweets throughout the day and in weekend Editors make their own tweets Add hashtags Conclusion: more retweets and more response 3

  5. Tooling Tweetdeck; free, one account manager Mediafunnel; 1 dollar/month/user, 14 account managers with 2 publishers 4

  6. Webcare Mediafunnel as tool, 2 fte Knowledge group with government institutions 5

  7. Other internal developments Group for labor market developments Group for knowledge and innovations Group for data collections Statistical departments 6

  8. Social Media Workshops Social media for beginners How to use social in the labor market What to do and what not to do Masterclass social media 7

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