Grand Opening

1. Grand Opening Violet’s Weddings and Events

2. Event info A grand opening of Violet Weddings and Events is scheduled to take place on November 17th. It is hosted in a 3000 square foot facility in Brooklyn, NY. Event is hosted to celebrate opening of a new event planning business. Fall theme and orange red and yellow are the signature colors of the event.

3. Who is invited? • Local Vendors: • InFlowers • Edible Arrangements • Galit Couture • Diamond Limo • Royal Caterers • Baku Bakery • Family and Friends • Organizations • Raje: Russian-American Jewish Experience • Limmud FSU

4. Buzz and Press release • Social Media • Advertise on all of my social media sites and blogs • Facebook • Twitter • Blogpost • LinkedIn • Local Blogs – press release • Sheepsheadbaybites – a local Sheepshead bay blog • Email marketing

5. Mission statement At Violet Weddings and Events, we strive to make every wedding or event a creative, fun and stress free occasion for our clients. By being aware of your vision, listening to your ideas, and incorporating ideas of our highly qualified design team, we will create a signature experience for you and your guests. We always act with professionalism and integrity with our clients, vendors and guests.

6. Anticipation • Invitations • Since the theme of the event is Fall, the invitations are going to be red, yellow and orange. The will be delivered in a orange box with fall items insides such as dry leaves, scented candle and small pumpkin, the actual invitation will have business mission statement, webpage and event details.

7. Arrival Event guests mostly are locals. However a block away from the event location there is a Best Western Hotel. They will hold a special rate for all the guests coming to the opening. Additionally the event space comes with a large parking lot space, which will allow guests to drive to the event. My assistant Diana will greet and escort the guests. At the escort table guests will be able to find a guest book, they will be asked to fill out their contact information.

8. Atmosphere • The 3000 sq ft space will be decorated in orange, yellow and red colors. InFlowers is going to make small Orange Gerbera bouquets to decorate the room. Since InFlowers is getting recognition they are only charging me for the value of the flowers and not the work. Orange Gerbera are not expensive flowers but they have a perfect fall look for them which make them ideal as centerpieces. The room will also be decorated with pumpkins and leafs. The space is pre equipped with TVs and couches. Couches are pre decorated with yellow pillows, which perfectly go with the theme. On the TVs I will be playing a slide show of some of my previous works and ideas. I will put around the room boards with cutout of some cool designs and ideas for wedding. Also I will leave some look books for the guests to look through.

9. Appetite • Apple sides and hot coco will be served. Also I will serves pumpkin pie and chesses and fruit plate. These small snack will go perfectly with the décor and will allow the guests to munch a little while networking.

10. Amusement • My older sister is a violinist and piano player. She will present a short performance in the middle of the event. • My younger sister is a certified Nutritionist, and she will speak at the event, bringing awareness to the cause that the event is supporting. (see Philanthropy section)

11. Appreciation • At the end of the event all the guests will receive a small gift back with my brochure, which includes a few pictures of my work, small bio, and contract info, including companies webpage and social networking page and my business card with additional contact info. The gift bag also will carry a small bottle of apple cider. • In about two weeks after the event all of the quests will receive a thank you email from me with some follow up information and questions.

12. Bio Violet was born in Moscow, Russia. When she was 12 she moved to NYC with her mom and two sisters. Violet and her sister are inseparable and truly an unstoppable team. Violet graduated Baruch college with a Marketing degree. She was always very creative and passionate about art and music. Three years ago she decided to change her life and pursue event planning professionally. Violet is about to become a Certified Wedding and Event planner from Lovegevity’s Wedding Planning Institute and start a next chapter in her life of being an event planner. Violet is very passionate about a number of causes, however she is very active in bringing awareness for Diabetes. With her younger sister, Violet founded a non-profit organization in Russia, “Sweetchild”, which works on teaching kids about Diabetes and Heart Diseases and bringing healthier meals to schools in Russia. Also about a year ago, Violet became active in a breast cancer world, after her mother was diagnosed with Stage 2 Breast cancer. She participates in breast cancer walks and donates to a number of breast cancer organizations.

13. Philanthropy • My younger sister, who is a certified Nutritionist, will make a short speech about healthy eating and Diabetes. She will shortly talk about our non-profit organization, “SweetChild”, and encourage our guests to make a small donation to either “SweetChild” or “American Diabetes Association”.