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What is the Online Business Opportunity for Professional & Client Services Organizations?

What is the Online Business Opportunity for Professional & Client Services Organizations?. “How/why should my company be using the latest online sales & marketing tools/channels to benefit my client based business?” 4 Exploratory Slides. Andy McCartney Founder iMCCmarketing, LLC.

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What is the Online Business Opportunity for Professional & Client Services Organizations?

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  1. What is the Online Business OpportunityforProfessional & Client Services Organizations? “How/why should my company be using the latest online sales & marketing tools/channels to benefit my client based business?” 4 Exploratory Slides Andy McCartney Founder iMCCmarketing, LLC US 404.271.3635 UK: 01223.655372 andy@imccmarketing.com www.imccmarketing.com

  2. #1 Why Now? Market Shift & Business Significance? • Latest phase of the ‘Online Communications Revolution’ is underway. Many new online business tools, channels, networks and practices are emerging. Companies are trying to ascertain which (if any) to leverage & how to benefit from them. • Major market shift as online sales, marketing & PR channels are converging - which opens up significant opportunities for impacting top-line increases (e.g. # clients, conversion %, LTV) & bottom-line efficiencies (e.g. sales cost per lead/client, ROI, overall marketing spend). • Implementing effective digital sales & marketing practices can transform your ability to drive your brand/reputation, to acquire clients, to boost your referrals model, and to leapfrog competition (via perception then reality). • It is now possible to automate many digital activities (e.g. lead capture/nurturing), which enables more output from your current sales & marketing team/budget. • You MUST approach opportunity from ‘top down’, starting with strategy with an understanding & alignment of business variables including: • Company mission, competition, differentiation, sales process, budget, skills & market opportunity • Prospects & customers. Online habits. How to augment referrals with low cost / high impact tactics. • Tactics?? What are my options for digital tactics to modernize my sales & marketing functions? ... Let’s take a look at tactics Then & Now

  3. #2 PR & Client Acquisition Tactics - THEN (Pre Internet) Prospects & Target Markets Lead Generation Prospecting Close Brand Awareness 1. PR & Events Service Provider B2B Owner/Sales Close 2. Referrals (face2face, phone) 3. Traditional Advertising B2C Customer Advocacy Success Story Brochures Client References TV, Print, Radio, Billboards Mailers, Yellow Pages Chambers of Commerce

  4. #4 PR & Client Acquisition – NOW (tactics include …) Service Provider Word of Mouth & Community Marketing (B2B and B2C options) Prospects & Target Markets Advertising: Trad. & Online, Sponsorships Owner/Sales Lead Capture & Conversion System Blogs Thought Leadership Plan for On + Offline Activities Forums B2B Live & Recorded Events/Content Referrals Close Search Marketing. Paid / Organic Lead Services Website Promotional & Transactional. Designed for Conversion. Fully SEO optimized Comprehensive Analytics B2C Enable clients to spread (advocate) the word Email/Text/Social Push Marketing. Automated Lead Tools & Practices Customer Advocacy via client and provider content on multiple channels e.g. Referrals, Blogs, Tweets, Articles, Reviews

  5. #5 What Next ? Explore your Opportunity • Discovery & exploration meeting with Andy McCartney & your company • Andy is a 25 year marketing/analytics guru, now a ‘digital management consultant’. • Meeting goal is to attain high level understanding of your market opportunity. • May or may not lead to services below based on initial assessment. • Service #1: Fully Assess Your Market Opportunity • Review business strategy, differentiators, customers, sales process & competition • Analyze status & ‘digital maturity’ of your market segment. Identify market portals, forums. • Analyze & assess competitors’ strategies & online tactics. Rate social network activity. • Analyze your client/prospect’s habits & tendencies to research/interact online Deliverable = PDF Report Time = 1 week Turnaround • Service #2: Determine Your Optimal Digital Strategy & Tactical Mix • Review all digital sales & marketing options based on market opportunity, select custom subset • Review all variables that affect your company’s ability to execute, budget, skills etc • Create initial draft of strategy & tactical mix, review with execs + sales/marketing • Deliverable is a custom roadmap with recommended online tactical mix, plus step by step instructions on how to implement. Includes best practices & metrics to measure/progress. Deliverable = PDF Report Time = 2 week Turnaround Andy McCartney 404.271.3635 andy@imccmarketing.comwww.imccmarketing.com

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