230 likes | 402 Views
2007. About Kreps. 1998 Kreps was established 2001 Plant in St-Petersburg 2002 Department of Training&Education 200 3 EFIS TERMOKREPS 2004 R&D Department 2005 Plant in St-Petersburg 2006 New plant in St-Petersburg 2007 Center of Technology&Practicy
E N D
About Kreps • 1998 Kreps was established • 2001 Plant inSt-Petersburg • 2002 Department of Training&Education • 2003EFIS TERMOKREPS • 2004 R&D Department • 2005 Plant in St-Petersburg • 2006 New plantin St-Petersburg • 2007 Center of Technology&Practicy • 2007 2dseries warehouse, factory's upgrading
Kreps offers products for • Tile&wall laying • Floor repair&preparation • Building protection • Surface and facade protection • EFIS (TERMOKREPS) • Special additive products
2006 Key Figures • 2% of total Russian market of DBM • 8% share on local (St-Petersburg) market of DBM • 20% rise in sales over the year • 62 000 tons output
Main Themes • Regional growth • Strengthening of a competition • Strengthening of DIY • More export, less import • Decrease tile adhesives • Increase plasters and putfies
Tile Adhesives Tend to • Decrease share on DBM market • Replacement by others DBM • Strengthening of a competition • Reduction in a degree of concentration (over 50% for 5 producers till now)
Kreps Intends • Increase share on tile adhesives segment from 3% till min 5% by aggressive regional strategy in 2 years • To strengthen positions in the key regions and key cities • Modify the range of tile adhesives
Empire of Ice Population density
External Facade Insulation System • Russian market EFIS estimates 25 000 000 m2 • Wet facade system (TERMOKREPS) 34% • Ventilation facade system 51% • Siding insulation system 15% • EFIS temp of the growth 35% above • EFIS temp of the regional growth 50% above • TERMOKREPS system is certified, official and legal • TERMOKREPS has installed on the 220 000 m2 • Kreps plans increase installation TERMOKREPS in 6 times during 2 years • Growth TERMOKREPS 2007 1st quarter 213%
Kreps Shows • Overexpected growth of DBM • Overexpected growth of TERMOKREPS • Very positive dynamics through all commodities • Federal scale • Aggressive regional growth strategy with progressive outlook and strong sales • High-performance products, new techs, know how • Good knowledge of customer needs
Kreps Plans • Make double output in 2 years • Increase market share till 4% in 3 years • Increase market share of tile adhesives till 5% in 2 years • Capture all key cities in 3 years • Expand production with new plants, techs and products • Enter 5 new products every year
Flagship Plant • 1,5 ha • Haver&Boecker • 10 000 т per month • Quality management • Optimizing the use and consumption of materials • Own branch line • R&D • Plan of Prospective Development