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The Los Angeles News Group is your multimedia partner.

The Los Angeles News Group is your multimedia partner. The Los Angeles News Group (LANG) is a consultative multimedia company committed to providing solutions to help grow your business, and increase your market share by attracting the best customers for your products and services .

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The Los Angeles News Group is your multimedia partner.

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  1. The Los Angeles News Group is your multimedia partner. • The Los Angeles News Group (LANG) is a consultative multimedia company committed to providing solutions to help grow your business, and increase your market share by attracting the best customers for your products and services. For over 100 years, LANG has provided exclusive local content for the communities it serves. And today, LANGnewspapers, websites and specialty publications maintain a position as the most trusted source of news and information throughout its primary trade area. No matter the distribution vehicle -- newspaper, magazine, mobile, online – LANG’s in-depth reporting on local news, politics, sports, and entertainment continues to attract a desirable audience for its customers. In fact, in print and online, LANG delivers premium content to over 2.53 million adults every week, making it an indispensible marketing solution for the advertisers it serves. Base: LANG readers (print and online integrated net weekly reach). Source: Scarborough 2013 R1; Adults 18+ .

  2. The Los Angeles News Group (LANG) is the ultimate vehicle for reaching the nation’s second-largest DMA. Spanning more than 52,000 square miles, the L.A. DMA covers all of Los Angeles, Orange, Ventura, Riverside, and San Bernardino Counties. If the 5-county DMA were a state, its total population of more than 18 million would surpass every other state except California, New York and Texas. The LANG Market makes up nearly 50% of the nation’s 2nd largest DMA in total households, population, EBI, total retail sales, and consumer expenditures. Source: 2014 Claritas, aggregate household effective buying income (disposable after -taxes income).

  3. 342,216 | 1,013,276 Daily Circulation | Readership 428,623 | 1,326,444 Sunday Circulation | Readership 3,606,479 Monthly Unique Visitors 16,737,020Monthly Page Views Source: Scarborough 2013 R1, adults 18+. Alliance for Audited Media, September 2013 Publisher’s Statement. 2013 Omniture 6 mo. avg. (Jun-Nov). Circulation excludes branded editions; branded edition daily total (411,874), Sunday total (510,873).

  4. Daily News All Inclusive Media Platform The Daily News can deliver your advertising message to the right audience at the right time with the right medium. Digital Solutions • 11 Local Newspaper Websites • LA.com Entertainment & Daily Deals • Yahoo! Targeting (online & mobile) • Ad Taxi Network • Campaign Dashboards • Retargeting • Reverse Proxy • Online Videos • E-Mail Marketing • Social Media Marketing • Search • Mobile Marketing • App Solutions Niche Marketing Solutions • High-End Local Lifestyle Magazines • Spanish-Language Weekly Newspaper • Custom Publishing • Direct Mail Campaigns Subscriber & Non-Subscriber Solutions • 9 Daily Newspapers • ROP Advertising • Newspaper Preprint Inserts • Newspaper We-Print Program • Unique Ad Positions • Front Page Sticky Notes • Front Page Strip/Box Ads • 6 Hyper-Local Weekly Newspapers • Alternate Delivery • RedPlum TMC • Spotlight Opt-In Program In-House Research Resources • Detailed Market Reports & Trends • Demographic, Psychographic, & Consumer Analysis • Competitive/Retail Intelligence • Custom Market Tours • RAM (Research & Analysis of Media) Connecting Advertisers to Consumers and Consumers to Information

  5. The Los Angeles News Group audience is upscale, affluent, and well-educated Total Audience: 5 daily, 1 Sunday, 7 days online Market – LANG Primary Market Adults Source: Scarborough 2013 R1, adults 18+; 0513

  6. Nationally, LANG ranks 8th inweekly print and online audience reach. LANG delivers an exclusive and local audience. • Half of LANG’s print and online audience do not read or visit the L.A. Times in print or online. • LANG’s print and online products reach nearly 1.3million exclusive readers not reading or visiting the L.A. Times. • LANG’s online unique visitors have increased by 65% since 2008.* Source: 2013 Scarborough Report, R1; Ranking does not include USA Today, WSJ. *Omniture, 12 mo. avg. 2008-2012.Bay Area News Group includes San Jose Mercury News, Contra Costa Times, Oakland Tribune, Marin Independent Journal, Santa Cruz Sentinel, Vacaville Reporter and Vallejo Times Herald.

  7. LANG more than doubles the impact of only one newspaper. Potential Total Penetration by Adding the Los Angeles News Group 26% 20% 20% 19% 17% 14% Notes: Excludes branded editions. Potential penetration may include duplication. Sources: March 2012 AAM Audit,, 2013 Claritas.

  8. Over 756,000 daily and over 852,000 SundayLANG readers are unduplicated with the L.A. Times. Low Daily Duplication Low Sunday Duplication 89%of daily L.A. Times and LANG readers are unduplicated. 88%of Sunday L.A. Times and LANG readers are unduplicated. 2,431,2704 gross daily readers 3,885,951 gross Sunday readers Gross readers less net readers = duplication Duplication divided by gross = % of shared readers Source: 2013 Scarborough Report, Rel. 1

  9. Digital Solutions

  10. Monthly Total Visitors: 3,606,479 Monthly Page Views: 16,737,020 % Local Visitors: 60% LANG’s Eleven Local Websites dailynews.com dailybreeze.com sbsun.com Monthly Total Visitors: 1,055,962 Monthly Page Views: 3,911,499 % Local Visitors: 48% Monthly Total Visitors: 507,785 Monthly Page Views: 3,165,179 % Local Visitors: 66% Monthly Total Visitors: 306,314 Monthly Page Views: 1,848,113 % Local Visitors: 63% pasadenastarnews.com sgvtribune.com whittierdailynews.com impactousa.com dailybulletin.com Monthly Total Visitors:23,460 Monthly Page Views: 35,070 % Local Visitors: 20% Monthly Total Visitors: 317,842 Monthly Page Views: 1,554,927 % Local Visitors: 67% Monthly Total Visitors: 651,690 Monthly Page Views: 3,402,882 % Local Visitors: 69% LA.com redlandsdailyfacts.com presstelegram.com Monthly Total Visitors: 497,694 Monthly Page Views: 2,128,043 % Local Visitors: 55% Monthly Total Visitors: 111,097 Monthly Page Views: 397,943 % Local Visitors: 60% Monthly Total Visitors: 134,636 Monthly Page Views: 293,363 % Local Visitors: 51% Sources: 2013 Omniture6 mo. avg. (Jun-Nov) Local Visitors = L.A. DMA Residents.

  11. LANG Digital Audience AdTaxi Digital Ad Network gives you access to premium Los Angeles News Group inventory PLUS the largest ad exchanges, helping you reach audiences in any zip code or DMA across billions of national & local websites! • Yahoo! Mobile Audience • Over 117.2 million monthly uniques. • LANG iPad Audience • 1.3 million mobile page views. • Exchange Mobile/Tablet Inventory • 9.5 million monthly ad impressions. • Access to Targeted Email Database • Local, regional & national. • Customize your email marketing with geographic, demographics and/or • psychographic profiles. • Full reporting and analytics. • LANG Online Audience • 3.6 million monthly unique visitors. • 16.7 million monthly page views. • Yahoo! Online Audience • 8.9 million monthly L.A. DMA uniques.* • 195.2 million monthly U.S. unique visitors. • Exchange Audience • Over 20 billion daily U.S. impressions. • LANG Mobile Audience • 13.7 million total monthly page views. Sources: LANG: 2013 Omniture data (6 mo. avg., Jun-Nov); Yahoo!/ Total Internet – December 2013 comScore; *L.A. DMA uniques, adults 18+. Yahoo! Mobile - December 2013 comScore. LANG Mobile & iPad audience – December2013 (WAP, Std., Apps.)

  12. Established Home Page Advertising Opportunities

  13. Established Home Page Advertising Opportunities

  14. Established Home Page Advertising Opportunities

  15. Precise Targeting Capabilities As a primary local partner, we can locate your most valued customers and help increase ROI. BEHAVIORAL TARGETING As users travel the internet, Yahoo! learns more about them, tracking movements and categorizing their interests and behavior. We aggregate what we learn to deliver audiences you want to reach. ADDITIONAL TARGETING OPTIONS • Demographic Targeting • Customize to a specific gender, age, or income. • Geographic Targeting • Targeting user location to increase accuracy. • Time-of-Day Targeting • Control when a user can view your ad. • Technographic Targeting • Target high-tech consumers with rich media. • Frequency Cap Targeting • Reduce waste by limiting the number of times users see your message by day, week or month. • Content Targeting • Engage web users with more relevant ads matched to the content they are currently consuming.

  16. Mobile and Tablet Display Advertising Reach your target audience while they’re on the move with AdTaxi’s robust mobile solutions. AdTaxi combines DFM’s 157.1million monthly page views, Yahoo!’s 5.1 billion and a virtually unlimited AdTaxi Mobile Network audience to create the best mobile campaigns. Mobile Audience Source: January 2014 Omniture, Verve, and Spreed Wireless, DoApp. Yahoo! Audience Source: comScoreDecember 2013.

  17. Video Ad Solutions VideoThere's a new generation of technology making video a truly interactive tool, one that enables advertisers to directlyengage customers. …Plus, video adsare surprisingly affordable! Rich interactivity features enable viewers to share video ads with friends or contact advertisers through the video ad via SMS or email - right on the spot. Advertisers can alsofeature video on our suite of mobile sites. Twitter Interactive Video Advertising Ideas- Taking a virtual tour after seeing an ad for new homes for sale- Seeing a Flash tour of a car interior and requesting a test-drive - Displaying a map to find the closest store location - Participating in a trivia contest or quiz to win a discount- Requesting a quote for an insurance policy or home loan

  18. Custom Solo Email Blasts • We can facilitate customized email blasts to the database and target market of your choice. • You pick the target, and we will provide the database list, build the email, and even provide full reporting and analysis of the open rates and click-throughs! • Target audience by demo, geo, psychographic parameters. • Tier 1 quality opt-in lists (Census, Postal, Auto, Equifax and others) • Average 17% open rate and 1.75% CTR Statistics as of 2/08/11. Numbers are based on post delivery reports (Data Dynamix) from the last 6 months of mailings done by Denver Post for customized solo e-mail customers.

  19. Build Your Facebook Presence • Leverage our vast social media expertise to build your Facebook presence and grow your business. • Our Facebook “build-out” packages give you the flexibility and scalability to properly represent your business on Facebook. • Each package includes varying levels of the following elements: BEFORE FacebookTimeline:creative design & build-out Content Curation Twitter Integration YouTube Integration Facebook Display Ad Campaign Facebook Accelerator Reporting and Analytics AFTER

  20. Search SolutionsWe offer search solution products guaranteed to drive results for your business. Search Engine Marketing • Pay-per-click ads Search Engine Optimization • Off-Site: places, maps and link building Other Services • Call-Tracking (local & toll-free) • Web Site Proxy & tracking • Custom micro-sites / landing pages

  21. PRINT Solutions

  22. About L.A. DMA’s PremiereInsert Program “Spotlight” • Distributed weekends when consumers are shopping. • Spotlight delivered to opt-in households. • Preprints inserted Sundays to LANG’s paid subscribers. • Delivered to Impacto USA households. • Exclusive content from the entertainment capital of the world. • Audited by Alliance for Audited Media.

  23. What’s New About LANG’s Spotlight Program • LANG’s weekly newspapers will begin delivering the same day of the week (April 5). • Moving Thursday’s Highlanders, Thursday’s Weekly Star and Friday’s Bulletin Express to weekend delivery. • All of these weeklies will be rebranded to Spotlight and delivered each weekend. • Can also be delivered weekends with Impacto USA to reach the nation’s #1 Hispanic household market. • Expanding to 25,000 households in the Daily News footprint in Santa Clarita Valley (July 12). • Expanding to 171,600 households in the Daily News footprint in San Fernando Valley and in the Inland Empire’s San Bernardino footprint (September 6). • 343,100 • Sunday • LANG • Subscribers • 171,600 • September Expansion(Daily News & Inland Empire Footprints) • 227,300 • Impacto USA • Saturday • Delivery • 25,000 • July Expansion(Daily News Footprint) • 90,000 • Current • Weekend Spotlight • Distribution • 94,800 • Current • Weekly • Publications + + + + + • = 951,800Household Weekend Delivery Numbers rounded to nearest hundred.

  24. Daily News The Sun Redlands Daily Facts San Gabriel Valley News Group Inland Valley Daily Bulletin Daily Breeze Press-Telegram Original Spotlight Footprint 90,000 +343,100 Paid Circulation Numbers rounded to nearest hundred.

  25. July Expansion25,000 Daily News September Expansion91,400 September Expansion80,200 The Sun San Gabriel Valley News Group Inland Valley Daily Bulletin Redlands Daily Facts Press-Telegram Daily Breeze Spotlight Footprint Paid + Spotlight 951,800 Numbers rounded to nearest hundred.

  26. LANG’s Hyper-local Weekly Publications • THE BEACH REPORTER 47,250 distribution each Thursday 86% home delivery, 14% racksServing El Segundo, Manhattan, Redondo and Hermosa beaches. • PALOS VERDES PENINSULA NEWS14,968 distribution each Thursday94% home delivery, 6% racksServing the communities of Palos Verdes Peninsula • UPTOWN/DOWNTOWN GAZETTE18,000 distribution each Friday58% home delivery, 42% racksServing downtown Long Beach,Bixby Knolls and Wrigley. • GRUNION GAZETTE38,000 distribution each Thursday • 90% home delivery, 10% racksServing Belmont Shore, BelmontHeights, Seal Beach, E. Long Beachand Signal Hill. Source: LANG 1Q 2014 preprint estimates.

  27. We offer flexibility and provide solutions with a variety of niche marketing opportunities. Toppersare one-page ad flyers placed on top of the entire newspaper. Polybags carry your custom-printed message on a colorful, waterproof, recyclable bag with the newspaper inside it. Product Samples can be targeted, packaged and delivered right along with the newspaper to a pre-selected customer base. Front Page Notes display your message on the front page. Or float your note online on one of our local home pages. Rack Cards are like colorful mini billboards displayed on newspaper racks located throughout the market. Island Ads are surrounded by Editorial content in any section of the newspaper, and offer a dramatic platform to set your message apart. Section Front Ads - literally puts you in front of your competitors and offers a high-profile, strategic advantage.

  28. Extend your advertising reach witha variety of alternate delivery options. • Full or partial market options available. • Available for ZIP Code or sub-ZIP levels. • Non-subscribers via mail on Tuesday/Wednesday. RedPlum • Home delivery to LANG newspaper subscribers. • Hand delivery to LANG non-subscribers. • Doorhanger programs or driveway delivery. • Available 7 days a week. • Delivery available at the block group level. LANG Direct

  29. Our turn-key direct marketing solutions save you time and money…and deliver results. Postal Customer 1234 Main Street Any Town, USA Programs, Calendars Direct Mail Brochures Newsletters Door hangers Demographic Profiling and Targeting. Quality consumer lists reduce waste, reach the right targets with confidence. Competitive Printing Rates. Plus you save even more money when you bundle your entire campaign into one buy. Power of distribution. We offer more options – in some cases, we can deliver your message ourselves and eliminate costly postage. Turn-key project management. No worry, no hassle – you have more time to run your business!

  30. Inland Empire Lifestyle Magazines Delivered to an Affluent Audience - Your Potential Customer. RIVERSIDE MAGAZINECaptures the stories and brilliant transformation of this city that is fast becoming a center for art, commerce and education. 25,000 distribution, six issues annually. REDLANDS MAGAZINEGives in-depth local lifestyle coverage to the communities of Redlands, Highland, Loma Linda, Mentone and Calimesa.10,000 distribution, four issues annually.

  31. Pasadena’s Lifestyle MagazineDelivered to an Affluent Audience - Your Potential Customer. THE ROSEPasadena’s Rose Magazine is a publication of the San Gabriel Valley Newspaper Group, which publishes the Pasadena Star-News, San Gabriel Valley Tribune and Whittier Daily News. The Rose covers a wide variety of cultural offerings that are available in Pasadena and surrounding communities highlighted by the Tournament of Roses Parade every January 1st. 90,000 distribution, 1 issue annually.

  32. Ethnic Targeting Solutions

  33. Impacto USA delivers‘Information for Better Living’ to the highly desirable Southern California Hispanic market. • Targeted weekend home delivery by block group to 227,317 households • Strong news, sports, and entertainment coverage with a distinct focus on: • Audited by Alliance for Audited Media (formerly ABC) • Niche marketing opportunities include special sections, reader promotions, spadeas, and post-it-notes • Serving the Hispanic communities of Los Angeles County and western San Bernardino County • Beginning April 5, Impacto will incorporate the Spotlight name and add exclusive entertainment content • Target consumers with full Spotlight program with or without Impacto • Target Hispanic households with Impacto alone - Major weekly news - Civic Affairs - Health - Sports - Wellness - Nutrition - Beauty - Entertainment

  34. With Impacto’s pinpoint distribution, advertisers can reach Southern California’s fast growing Hispanic community. Extensive Reach • 227,317 weekend home delivery • Mobile optimized website at ImpactoUSA.com Targeted • Print distribution reaching areas of: • High Hispanic household density • 87% of delivery block groups have average household incomes of $45,000+ • 5-mile proximity to a major retail center • At the block group level • Up-to-date analysis of Hispanic density and income on a targeted, sub-ZIP level

  35. You’ll be in good company with…

  36. LANG is a must buy …. • EXTENSIVE…We now have the ability with our ad exchange platform to tap into 96% of the available display banner inventory in the United States . • EXCLUSIVE… • LANG reaches over 852,000 exclusive consumers who do not read the L.A. Times. • IMPRESSIVE… • We'll work with you to define your target audience, buy inventory on a per impression basis and deliver your message to the right person at the right time.    • POWERFUL… • Broaden your coverage with LANG’s niche marketing products: • Six hyper-local weekly publications including Impacto, a Spanish language weekly newspaper. • LANG’s targeted glossy magazines for reaching some of the most affluent households. • Expanding Opt-in Spotlight program. • Direct email and mobile marketing solutions.

  37. Thank you! LANGNews.com |Digital First Media properties in partnership with YAHOO! 21860 Burbank Blvd., Suite 200 Woodland Hills, CA  91367 818-713-3380

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