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Inflight Advertising Opportunities: Reach Passengers with Engaging Campaigns

Explore various media options to advertise inside the aircraft cabin, including tray table advertising, digital advertising on IFEC, and interactive destination guides. Increase brand recall with high dwell time and engage passengers in a distraction-free environment. Contact us for more information.

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Inflight Advertising Opportunities: Reach Passengers with Engaging Campaigns

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  1. MEDIAKIT 2019CABIN GRAPHICS AND DIGITAL

  2. DESTINATIONS

  3. PASSENGER DEMOGRAPHICS

  4. MEDIA BUY OPTIONS The Eurowings fleet currently includes 140 aircraft with 72 aircraft offering IFEC (inflight entertainment and internet connectivity) and 66 aircraft being available for tray table branding. The media area described below is provided to the advertiser to include in their campaign inside the aircraft cabin. Aircraft consists of Airbus. Lasker Cross-Media GmbH will provide electronic templates for your graphic designer to develop the creative artwork, or we are happy to complete the graphic imagery and campaign on your behalf at an extra charge. You simply provide us with the overall theme and desired message and our team will go to work to bring your message and brand to life. Our goal is to ensure that your experience and opportunity to reach each passenger is second to none. Rates are set according to the number of aircraft that are involved. Please don’t hesitate to contact us with any questions or if further information is required.

  5. DWELL TIME – THE POWER OF INFLIGHT ADVERTISING 93% 86% 75% Motivated Unaided Recall Brand Recall 75% of passengers are more likely to be motivated by an in-flight ad Unaided recall for in-flight advertising surpasses all traditional media 14 times greater after high dwell time

  6. TRAY TABLE ADVERTISING This media provides advertisers and agencies with the ability to reach passengers in a distraction free environment for a minimum of 40 minutes. The message remains visible to passengers when the tray tables are in their upright and locked position.

  7. RATE CARD – ONE TIME COST OF PRODUCTION, INSTALLATION AND REMOVAL

  8. RATE CARD – CABIN GRAPHICS – MEDIA FEE

  9. MEDIA BUY OPTIONS – DIGITAL ADVERTISING INSIDE IFEC (WINGS CONNECT) Video Ad before Moving Map Banner Ad on Menu Page Microshop integration

  10. BANNER AD ON THE MENU SCREEN • The banner ad on the menu screen of the airline’ s IFEC system, provides advertisers with the ability to present their ad to the passengers, whenever these are browsing the home screen menu. • Eye-Catching presence in the IFEC environment immediately on the home screen. • A link to a customized HTML5 landing page can be implemented. The HTML5 landing page can include text, picture and/or video • High CTR (> 5%). This result, thru the exclusive placement of the banner and the possibility of enrichment thru high-quality content (link to landing page). • Since passengers are trapped in the aircraft cabin, they have time and are naturally curious, and this will lead most of them in looking at your information in detail.

  11. VIDEO AD PRIOR TO THE MOVING MAP • Video Ad priortothemovingmapprovidesadvertiserswiththeabilitytoexclusivelypresenttheir ad topassengerswhenevertheyattemptedto browse themovingmap. More than 65 % of all interactingpassengersarewatchingthemovingmapduringtheirflight. • Appears just before a passenger startstheapplication. A link to a HTML5 landingpagecanbeimplemented. • Unrivaled high CTR of up to 11.5% based on exclusivity positioning on the unskippable entry site of the IFE application • Sincepassengersaretrapped in theaircraftcabin, theyhave time and arenaturallycurious, and this will leadmostofthem in looking at yourinformation in detail.

  12. VIDEO AND BANNER ADS CAN BE LINKED TO AN HTML5 LANDING PAGE Landing pages are locally saved to the aircraft’ s server that powers the wIFE system. Passengers can browse and shop during their flight and receive their orders delivered at home. No matter if connectivity during the flight is available or not. • Facts: • The aircraft’s IFEC system works device and browser agnostic and no app pre-download is required. • The landing page is programmed and owned by the ADVERTISER. (landing page programming can also be offered by LXM if requested. Prices are subject to the landing page complexity) • Vouchers or coupons can be made available for download, independently of the aircraft’ s connectivity status. The system tracks all voucher downloads and reports showing the interactivity onboard the aircraft will be generated and delivered to THE ADVERTISER.

  13. INTERACTIVE PAGE / INTERACTIVE APP IN THE DESTINATION GUIDE

  14. RATE CARD – DIGITAL

  15. WE ARE LOOKING FORWARD TO SENDING YOUR BRAND ON TRAVEL! Formoreinformationkindlycontactus: LASKER Cross-Media GmbH +43 699 104 50 885 info@lasker-xm.com www.lasker-xm.com

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