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Take a Social Approach to Chinese Market

Take a Social Approach to Chinese Market. Table of Contents. What is Sina Weibo? Why open a weibo account? How to register? What ’ s Sina Weibo Verification? Why Verify ? For example? How can Simply Mandarin help?. What is Sina Weibo? .

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Take a Social Approach to Chinese Market

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  1. Take a Social Approach to Chinese Market T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

  2. Table of Contents • What is Sina Weibo? • Why open a weibo account? • How to register? • What’s Sina Weibo Verification? • Why Verify ? • For example? • How can Simply Mandarin help? T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

  3. What is Sina Weibo? • The first and most popular Chinese Weibo platform, launched in 2009. • Regarded as the Chinese twitter • 500million registered users* • 46.2 million daily active users* • 100 million Daily post * *Official data from Sina collected in Dec.2012 T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

  4. Why open a Company Weibo Account? • Brand Building • Media and PR • Customer Relationship Management • Sales • Recruitment • Other T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

  5. Are you on Weibo? • 143 out of Global Fortune500 companies have verified Weibo account • 207 China Fortune 500 companies have verified Weibo accounts • More than 130K verified company account T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

  6. Top 5 Weibo Active Industry? • Catering • Automobile mainly car dealerships • Business Service • E-commerce • IT T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

  7. How to register ? Easy ! • You can register your Weibo account on Sina’s Weibo website.Follow the instructions on screen. • Just get in touch with Simply Mandarin! T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

  8. What is Sina verification then? • Sina verifies accounts to avoid cyber identity fraud • Sina Weibo account holders in China can apply for verification directly from Sina • Overseas Weibo accounts will have to apply verification through appointed overseas partners • Once successfully verified, a blue “V” stamp will appear on the relevant Weibo accounts. T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

  9. Who can apply for company account verification? Government body (police, tourist office etc ) Media companies ( TV , magazine, radio etc) Legitimately registered Business operations Legitimate website Not for Profit organizations Groups (such as photographers club etc) Educational institutions Weibo Applications * Sina Weibo classifies these application categories and different application paper will need to completed. T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

  10. Why Verify ? T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

  11. Protect your brand: Prevent Identity Fraud Who is Who??? 24 search results when searching for “Harrods” on weibo, one of them is exactly the same name with Harrods official name, only difference is the official blue V! T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

  12. More analytic tools More than 60 different kind of data analysis. Measure your social performance accurately. T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

  13. Mercedes Benz: 660,768 followers T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

  14. L’OREAL:520,909 followers T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

  15. Dell:435,675followers T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

  16. Starbucks:767,602 followers T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

  17. Meilishuo(E-commerce):4,549,361 followers T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

  18. Burberry:557,959 followers T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

  19. How Can Simply Mandarin help ? • Simply Mandarin is very honored to be the selected UK partner to facilitate the Weibo account verification for both UK and Ireland. • We can help you: • Set up your own Weibo account • Facilitate the Verification your Weibo account • Translate the documents when necessary for Sina to view • Manage and promote your Weibo account T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

  20. Documents needed? • To verify your Weibo account , you need to send your Weibo account name and Weibo address together with the following: • Company Registration Documents. • An Authorization Letter to authorize Simply Mandarin to facilitate the application process on behalf of the company weibo owner. It should be stamped by official company staff or signed by one of the directors/legal representative. • Note: Mandarin translation of the company register ration certificate and the authorization letter is required for application. Simply Mandarin can arrange this for you. T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

  21. Thank you and get in touch! • T:02032865888 • E: weibo@simplymandarin.com T: 0203 2865 888 E: info@simplymandarin.com W: www.simplymandarin.com A: 152 City Road, London, EC1V 2NX

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