1 / 10

NAWBO July 10, 2006

NAWBO July 10, 2006. “How Can I grow my Business”?. Debra Kurtz President Kurtz Consulting Inc. Kurtz Consulting Inc Sales & Marketing Solutions. Practice Areas of Kurtz Consulting. Project Areas. Market Assessment & New Product Development. Go-To- Market Strategy. Sales Force

holt
Download Presentation

NAWBO July 10, 2006

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. NAWBO July 10, 2006 “How Can I grow my Business”? Debra Kurtz President Kurtz Consulting Inc Debra Kurtz * 224.715.1538 consulting@debrakurtz.com www.debrakurtz.com

  2. Kurtz Consulting Inc Sales & Marketing Solutions Debra Kurtz * 224.715.1538 consulting@debrakurtz.com www.debrakurtz.com

  3. Practice Areas of Kurtz Consulting Project Areas Market Assessment & New Product Development Go-To- Market Strategy Sales Force & Service Design Strategic Planning & Business Plans * Understand marketplace and competition * Develop product specs & * Manage the development Process * Licensing/Partnering * Revitalize stagnant businesses • * Segment the market • * Develop messages • * Determine market • size • * Develop marketing • Strategy • * Promotional Mix • * Tactical Marketing Plans * Define sales process * Sales force types * Size & structure * Deployment * Customer Targeting * Compensation * Call Centers * Training * CRM * Generate strategies * Develop business plans * Contingency planning * Measure sales & marketing effectiveness Debra Kurtz * 224.715.1538 consulting@debrakurtz.com www.debrakurtz.com

  4. Case Study:Jumpstarting Sales • Business Opportunity: Summit is the dominant player in medical imaging products sold to various market segments. Both the product line and the market segments are mature, requiring a new plan for Summit’s future growth. • Solution: Kurtz Consulting helped Summit develop the business case to pursue new digital technology. We also identified a new and growing customer segment for the existing x-ray product line, requiring minimal product modification, and jumpstarting sales. • Results: Summit Industries launched several new digital products within 12 months. Summit’s sales increased 20% over the previous year. “Debra Kurtz helped our company set a new strategic direction. At the same time, she helped our company finance this initiative through additional sales of our existing products. She is a strategic thinker who knows how to produce results.” Joe Flies, President Summit Industries Inc Debra Kurtz * 224.715.1538 consulting@debrakurtz.com www.debrakurtz.com

  5. Case Study: New Product Development, Marketing & PR • Conceptualized, developed and launched a new category in breastpumps • Created a new retail category • Leveraged hospital technology for home use • Used this superior product to enter new channels, obtaining 79% market share in hi-end retail pumps • Generates 25% of company’s sales today, 10 years after launch Pump In Style Breast Pump – 25% of sales Debra Kurtz * 224.715.1538 consulting@debrakurtz.com www.debrakurtz.com

  6. Tap into my network Marketing Executive Networking Group (MENG) Institute of Management Consultants University of Chicago Graduate School of Business Alumni Roundtables IBIO (Illinois BioTech) Healthcare Business Woman’s Association Chicago Health Executives Forum WBMA (Wisconsin Biotech & Medical) MIT Enterprise Forum/TiE (innovation networking groups) Wisconsin Innovation Network Midwest Entrepreneur’s Forum How Can I help you? Consultants Healthcare Debra Kurtz * 224.715.1538 consulting@debrakurtz.com www.debrakurtz.com

  7. Speaking engagements for one of your networking groups Marketing on a Budget Do-it-Yourself Public Relations: Getting Free Exposure Developing your Marketing Plan Know Your Customers and Increase Your Sales Increasing Your Sales Team’s Effectiveness Business Networking The Value of a Business Advisory Board to help Your Business Grow How Can I help you? Debra Kurtz * 224.715.1538 consulting@debrakurtz.com www.debrakurtz.com

  8. Target Firms: Companies that want to grow sales and profits Companies with stagnant sales or a problematic business unit Rapidly growing companies who need more structure to optimize growth Introductions to Business Owners/Presidents/CEO’s Introductions to VP Marketing or VP Sales in larger firms How Can You Help Me… No obligation initial meeting to explore ways I can help Debra Kurtz * 224.715.1538 consulting@debrakurtz.com www.debrakurtz.com

  9. Kurtz Consulting Inc • Structured approach to developing analyzing opportunities, developing and executing plans to grow sales • Proven expertise with best practices in: • strategy • new markets • new channels • new products Questions? Debra Kurtz * 224.715.1538 consulting@debrakurtz.com www.debrakurtz.com

  10. Debra Kurtz Kurtz Consulting Inc NAWBO 7/10/06 Debra Kurtz * 224.715.1538 consulting@debrakurtz.com www.debrakurtz.com

More Related