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Objectives

Objectives. Understand some of the techniques advertisers use to persuade the viewer. Develop the ability to analyse adverts. Understand the assignment and the process for completion. Message and Target Audience. All adverts have a message and a target audience.

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Objectives

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  1. Objectives • Understand some of the techniques advertisers use to persuade the viewer. • Develop the ability to analyse adverts. • Understand the assignment and the process for completion.

  2. Message and Target Audience • All adverts have a message and a target audience. • Message is generally about what the product can do to or for you. • If you have this product … then … • If you … then …

  3. If you … then …

  4. Start thinking • When were you persuaded to buy something through an advert? • What about the advert persuaded you?

  5. Reading Adverts • Understanding adverts requires us to “read” them. • In order to read them we need to have some pre-existing knowledge. • Thus, if you do not have the required knowledge, you will not understand the advert.

  6. How did you work out how to “read” the advert. • What prior knowledge did you need in order to understand the advert. • Would someone from a different culture (e.g., a person from country China) be able to understand this advert? Why/why not?

  7. Advert Analysis Assignment Preparation • What is the subject and message of the advert? • Who is the target audience and how do you know this? • What persuasive techniques have been used? • How has the image been constructed (design and layout) and why? • Do you think the advert is successful?

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