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Creating a USP via IT, iPad and iPhone:

Creating a USP via IT, iPad and iPhone: the rapidly evolving Property and Real Estate course and flexible delivery Professor Richard Reed School of Marketing & Management, Faculty of Business & Law Dr Leanne Ngo Teaching and Learning Group, Faculty of Business & Law.

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Creating a USP via IT, iPad and iPhone:

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  1. Creating a USP via IT, iPad and iPhone: the rapidly evolving Property and Real Estate course and flexible delivery Professor Richard Reed School of Marketing & Management, Faculty of Business & Law Dr Leanne Ngo Teaching and Learning Group, Faculty of Business & Law

  2. Property and Real Estate at Deakin University • UG intake commenced in 2008 • PG intake commenced in 2011 (* 2009) • Existing UG courses at Uni of Melb (5 years) and RMIT (4 years) – PG at both • Highly regulated with accreditation essential • All students have IT access and have flexible lifestyles

  3. New discipline at Deakin University 2008+ • 1st staff member commenced 2007 • Now 5 full-time staff (Oct 2011) • 2008 4 UG units (2 trimesters) • 2009 10 UG units (2 trimesters) • 2010 12 UG units (3 trimesters) • 2011 12 UG + 4 PG units

  4. Property and Real Estate at Deakin University • Embrace innovative delivery methods: IT + lecture • All students in all units use eLive, iLecture, D2L • Deliver from location at Burwood (vs. CBD) • Evolve from niche program to broad based • Increase the level of internationalism • Deakin graduates hit the ground running with a high skill level

  5. Challenge: how to engage PRE students using IT and meet industry standards? Solution: Innovative use of Camtasia

  6. eLive Engagement and Recordings

  7. Challenge: how to teach complex tasks? Solution: Short skill tutorials in mp4 and AVI format

  8. STUDENT EMAIL: I am doing two excel sheets with the same set up as you have used in your videos for each of my suburbs, as I think that is the best and most logical way. So all in all, do you require 5 variables per suburb (the same five variables for both the suburbs), with 100 sales each suburb, and coming out with 5 models in SPSS? Everyone who I have spoken to have said they are enjoying it too. Great learning tool. Thanks for your help. I’m sure I’ll have more questions within the next week!

  9. Challenge: how to upskill with smaller tasks? Solution: Short skill tutorials in mp4 and AVI format

  10. The on-line teaching and resources in this unit enhanced my learning experience. 100.0 %

  11. Was the USP created for PRE using IT? • Wide market acceptance of IT by industry with recent graduates sought-after and employer-ready • Competing courses are now perceived as dated • All courses (X) from 2012+ with increased demand • Expanding boundaries with off-campus lectures in/out • Unique selling point for PRE @ Deakin Uni established • Essential element was support from T & L group • Closely aligned with CReaTe vision

  12. Creating a USP via IT, iPad and iPhone: the rapidly evolving Property and Real Estate course and flexible delivery Professor Richard Reed School of Marketing & Management, Faculty of Business & Law Dr Leanne Ngo Teaching and Learning Group, Faculty of Business & Law

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