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Orange County Convention Center District Property Owners’ Association Long-Range Strategic Plan

Explore the long-range strategic plan for Orange County's convention center district, focusing on public-private partnerships, strategic initiatives, and future vision for the area.

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Orange County Convention Center District Property Owners’ Association Long-Range Strategic Plan

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  1. Orange County Convention Center District Property Owners’ Association Long-Range StrategicPlan March 10, 2009

  2. Discussion Topics Public-Private Process Strategic Initiatives The Vision Impact of Vision Next Steps

  3. Discussion Topics Public-Private Process Strategic Initiatives The Vision Impact of Vision Next Steps

  4. Public-Private Process A Public-Private Partnership is Leading the Strategic Planning Property Owners Association Orange County Rida Development Corporation (Hilton) Rosen Hotels and Resorts Orange County Convention Center Peabody Hotel Group UCPM/Thomas Enterprises (N/S Center Adjacent Land Owner)

  5. BCC Milestones

  6. Discussion Topics Public-Private Process Strategic Initiatives The Vision Impact of Vision Next Steps

  7. Strategic Initiatives Guest Amenities Transportation • Convention Hotels • 3 to 4 1,500± room convention hotels • “Laminated” to OCCC • Restaurant/Entertainment/Retail • Convention Delegate and Resident Focus • “Laminated” to the N/S OCCC • Parking • Coordinated • Public/Private Development Approach • District Circulation • Pedestrian Bridges • Dedicated Bus Loops • Elevated People Movers • Guidelines • Ground Transportation • Way Finding • Signage

  8. Target Market Feedback • Interactive On-line Presentation/Survey • OCCVB Target Market List -1,750 Groups • Sent to 950 groups with emails • Solicited 50+ MATSO and SISO members • 950 Groups Represented • 8 mil in Attendance (8,500 average) • 13 mil Room Nights (14,000 average) • 185 mil SF Rented (300,000 average)

  9. Propensity to Book How likely are you to book OCCC? 162 responses

  10. Target Market Priorities What will it take to increase your desire to book OCCC?

  11. Booking Frequency 31% 55%

  12. Discussion Topics Public-Private Process Strategic Initiatives The Vision Impact of Vision Next Steps

  13. The Vision West Convention Center North/South Center Connecting the District

  14. OCCC I-Drive Pedestrian Bridge Peabody Hotel Improve International Drive traffic flow and pedestrian safety by building elevated bridge across I-Drive OCCC West Building 14

  15. OCCC I-Drive Pedestrian Bridge Concept Rhodes + Brito 15

  16. Rosen Centre Expansion • Rosen Centre Expansion • 55,000 sf ballroom • 20,000, sf meeting • 2,700 sp parking • Pedestrian Bridges 16

  17. Rosen Plaza Expansion Phase I • Rosen Plaza Phase I • 40,000 sf ballroom • 15,000 sf meeting • 1,000 sp parking 17

  18. Rosen Plaza Expansion - Phase II • Rosen Plaza Phase II • 700-800 rooms • 55,000 sf Ballroom/meeting • 1,500± Hotel/OCCC parking • Pedestrian Bridges 18

  19. West Convention Center Master Plan • Rosen Centre Expansion • 55,000 sf ballroom • 20,000, sf meeting • 2,700 sp parking • Pedestrian Bridges • Rosen Plaza Phase I • 40,000 sf ballroom • 15,000 sf meeting • 1,000 sp parking • Rosen Plaza Phase II • 700-800 rooms • 55,000 sf ballroom/meeting • 1,500± Hotel/OCCC parking • Pedestrian Bridges 19

  20. North/South Convention Center Master Plan Peabody 1,640 rooms Rosen Centre 1,334 rooms Hilton Hotel 1,400 rooms

  21. Convention Way Hotels Convention WayHotel II 750± rooms Convention WayHotel I 750± rooms

  22. Convention Way Hotel Concept International Drive

  23. North Hotel North Hotel 1,400± rooms

  24. North Hotel Concept Universal Boulevard

  25. Restaurant/Entertainment/Retail Restaurant/Entertainment 500,000 SF (250,000 Phase I) Pond Amenity

  26. Restaurant/Entertainment/Retail Concept Universal Boulevard

  27. North/South Convention Center Master Plan Restaurant/Entertainment 500,000 SF (250,000 Phase I) NW Hotel 300± rooms Hyatt 2,000± rooms Pond Amenity North Hotel 1,400± rooms Convention WayHotel II 750± rooms Convention WayHotel I 750± rooms Peabody 1,640 rooms Rosen Centre 1,334 rooms Hilton Hotel 1,400 rooms 27

  28. Connecting the District 2.6 million sf Convention Center 13,500 Hotel Rooms 800,000 sf of Hotel Meeting Space 500,000 sf Restaurant/Entertainment 20,000 + Parking Spaces

  29. Dedicated Bus Circulator • 1,500 – 2,500 passengers/hour • $25 - $35m Capital Cost • $3 - $5.5m Annual O&M Kimley Horn & Associates

  30. Elevated People Mover • 5,000 – 8,000 passengers/hour • $100 - $300m Capital Cost • $5 - $7m Annual O&M Kimley Horn & Associates

  31. Development Timing 10 to 20 Year Project Champions Gate 730 rms Coronado Springs 1,967 rms Grande Lakes 1,584 rms Rosen Plaza 800 rms Caribe Royale 1,338 rms Royal Pacific 1,000 rms Shingle Creek 1,500 rms Hilton-Waldorf 1,500 rms 2010 Yacht & Beach 1,197 rms Rosen Centre 1,334 rms Gaylord 1,406 rms Peabody Expansion 750 rms 2011 Dolphin 1,509 rms Occupied Room Nights Hilton Conv. Center 1,400 rms 2010 Swan 758 rms Occupancy 74% 78% 72% 74% 77% 80% 76% 65% 65% 72% 73% 71% 70% 70% 70% 70% 70% 70% 70% 69% 69% 31

  32. Strategic Master Plan • Hotel • Parking • Retail • Road • Pedestrian Connectors • Waterway Amenity • Bus Transportation • Elevated People Mover

  33. Discussion Topics Public-Private Process Strategic Initiatives The Vision Impact of Vision Next Steps

  34. Impact of the Vision Ongoing Annual Impacts Spending Jobs Taxes One-Time Construction Impacts 34

  35. Private-Sector Led Investment Program Investment In 2008$ Phase I Other Phases $2.3 Billion * To be funded by private investment or via a CDD. Preliminary order of magnitude estimates based on interviews with developers, Rhodes + Brito (pedestrian connectors) and Kimley Horne (transportation). 35 Restaurant/Retail/Entertainment 250,000 SF $75m OCCC/Retail Parking Structure 2,000 Spaces 50m North Hotel 1,400 Rooms 420m Pedestrian Connectors* 4 15m Bus Circulator* 30m Subtotal 590m Restaurant/Retail/Entertainment 250,000 SF 75m Convention Way Hotel 1,500 Rooms 450m NW Hotel 300 Rooms 105m Rosen Centre 75,000 SF 75m Rosen Plaza 55,000 SF 55m Rosen Plaza 800 Rooms 200m West CC Parking Structures* 2,000 Spaces 50m Hyatt Hotel 1,500 Rooms 450m Pedestrian Connectors* 7 30m Elevated People Mover* 250m Subtotal 1,740m

  36. Impact From Construction Taxes Source: IMPLAN. Jobs Local State Phase I 5,400 $12m $22m Other Phases 15,900 35m $65m 21,300 $47m $87m

  37. Ongoing Economic Impact Lodging In 2008$ Hotel F&B Other Hotel $190 $25 $140 $500/Day Recreation/ Entertainment Retail Transportation Non-Hotel F&B $10 $500/SF $60 $40 Source: Smith Travel Research; Destination Marketing International, Urban Land Institute.

  38. Impact from Ongoing Operations Spending Source: Smith Travel Research; Destination Marketing International; Urban Land Institute; IMPLAN. Annual 30 Yrs Jobs Phase I $295m $9B 4,600 Other Phases 645m 19B 8,500 $940m $28B 13,100

  39. Orange County Tax Impact Annual Taxes In 2008$ Other Phases Over 30 Years Phase I Total Property Tax County/CRA $1.3m $3.3m $4.6m $138m Schools 2.1m 5.1m 7.2m 216m Other 0.7m 1.6m 2.3m 69m Subtotal 4.1m 10.0m 14.1m 423m TDT(6.0%) 4.2m 12.3m 16.5m 495m SPLOST(0.5%) 1.3m 2.8m 4.1m 123m Total Orange County $9.6m $25.1m $34.7m $1B 39

  40. State & Proposed CDD Tax Impact Annual Taxes In 2008$ Other Phases Over 30 Years Phase I Total Orange County $9.6m $25.1m $34.7m $1,041m State Sales (6.0%) 16.2m 33.0m 49.2m 1.5B CDD (1.0%)* 2.5m 4.9m 7.4m 0.2B Total Taxes $28.3m $63.0m $91.3m $2.7B * Additional resources could be generated if existing hotels participate in the CDD. 40 40

  41. Total Potential CDD Resources In 2008$ Over Annual 30 Years Existing Hotels $2.3m $69m (Rosen Plaza, Rosen Centre, Peabody) Hotels Under Development 1.6m 48m (Hilton, Peabody Expansion) Phase I Projects 2.5m 75m Other Phases 4.9m 147m $11.3m $339m

  42. Economic Impact Summary • $2.3 Billion Private-Sector Led Investment • Construction Impacts • 21,000 Jobs • $46 Million Local Taxes • $87 Million State Taxes • Ongoing Operating • $940 Million in Annual Spending • $28 Billion over 30 Years • 13,000 Jobs • $35 Million in Orange County Taxes Annually • $49 Million in State Taxes Annually • $11 Million Potential CDD Resources Annually 42

  43. Discussion Topics Public-Private Process Strategic Initiatives The Vision Impact of Vision Next Steps

  44. Next Steps for County Accept Strategic Plan Continue meeting with POA and developers to refine plans Incorporate recommendations into future planning and budgeting processes as appropriate

  45. North Hotel Concept Universal Boulevard

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