Orange County Convention Center District Long-Range Strategic Plan Phase I

1. Orange County Convention Center DistrictLong-Range Strategic PlanPhase I February 5, 2008

2. Marc ReicherRida Development CorporationStrategic Planning Leader

3. To Focus Efforts and Resources in a Common Direction That Enables Orange County to be the Leading Convention Center District in the World Goal

4. Approach A Public-Private Partnership is Leading the Strategic Planning Property Owners Association Marc Reicher, Strategic Plan Leader Orange County Rida Development Corporation Ira Mitzner Rosen Hotels and Resorts Garritt Toohey Orange County Convention Center Peabody Hotel Group Marty Belz Thomas Enterprises Marc Watson

5. Discussion Topics • Approach • OCCC 1998 Strategic Plan Look-Back • Industry Factors • Client Input • Preliminary Strategic Initiatives • Potential Impact • Next Steps

6. Jeff SachsStrategic Advisory Group Experience Atlanta Baltimore Boston Chicago Detroit Houston Jacksonville Miami New Orleans San Antonio San Juan St. Louis Seattle Tampa Washington, DC Orange County OPAC Phase V

7. Discussion Topics • Approach • OCCC 1998 Strategic Plan Look-Back • Industry Factors • Client Input • Preliminary Strategic Initiatives • Potential Impact • Next Steps

8. Approach Phase I Phase II Phase III Phase IV Preliminary Strategic Initiatives Client Testing Cost Document Strategic Plan Preliminary Leadership Feedback & Support District Stakeholder Testing Funding Obtain Leadership Support Refine Initiatives Economic Impact Implement Refine Initiatives Prioritize Private and Public Roles

9. Discussion Topics • Approach • OCCC 1998 Strategic Plan Look-Back • Industry Factors • Client Input • Preliminary Strategic Initiatives • Potential Impact • Next Steps

10. 1998 OCCC Strategic Plan Look-back • Underway • Phase V 1m sf added • Acquired sufficient land to meet 30 yr plan of 3m sf Add 2m square feet of prime exhibit space over next 30 years Convention Center Improve road network (Westwood connector, Universal Blvd, Convention Way, etc.) • Mostly Completed • Kirkman extension pending • Canadian Court under construction Transportation • Not Completed • 1,400-rm Hilton Under Construction • 437-room Westin Under Construction Develop 2 to 4 1,000±-rm full service convention hotels attached/adjacent to the center Hotels Develop parking at the edge of the District connecting to the center and hotels via light rail District Parking/ Circulator Did not occur Plan Primarily Focused on the Center, but Also Some Addressed External Issues

11. Discussion Topics • Approach • OCCC 1998 Strategic Plan Look-Back • Industry Factors • Client Input • Preliminary Strategic Initiatives • Potential Impact • Next Steps

12. Industry Factors Competition for Meetings Has Never Been Greater Growth Index: Base year = 1985 Exhibit Supply 4.1% Average Growth 38% Vacancy 38% Vacancy 24% Vacancy 24% Vacancy Net SF Rented 3.5% Average Growth Source: TradeShow Week

13. Convention Center Building Trends As Competition Continues to Grow – “Destination” Becomes Deciding Factor In-Process New Venues and Expansions • Large FacilitiesExhibit SF • Las Vegas ExpoCenter 650k • Las Vegas (Sands/Palazzo) +450k • Phoenix CC* +438k • New York City Javits CC* +276k • Pennsylvania CC* +260k • Medium Facilities • Raleigh CC 150k • Ocean Center* 100k • VA Beach CC* 94k • Anchorage CC 75k • Tulsa CC* 70k * Expansions to existing facilities. Source: TradeShow Week

14. Discussion Topics • Approach • OCCC 1998 Strategic Plan Look-Back • Industry Factors • Client Input • Preliminary Strategic Initiatives • Potential Impact • Next Steps

15. Client Input - Understanding the Deciding Factors OCCC Client Advisory Board Exhibit SF Attendance Healthcare Information & Management Systems Society (HIMSS) 1,099,500 25,000 National Automobile Dealers Assn 1,099,500 25,700 Reed Exposition Company/PGA Merchandise Show 1,099,500 43,000 Pittsburgh Conference on Analytical Chemistry and Applied Spectroscopy (PITTCON) 984,900 23,000 American Rental Association 950,300 10,600 Intl Assn of Amusement Parks & Attractions/IAAPA 950,300 28,000 National Trade Productions, Inc./Coverings 950,300 30,000 Performance Racing Industry 950,300 45,000 The Florida Restaurant Show/National Hardware Show/SHOT/PGA 826,200 15,000 DMG World Media (USA) Inc./Surf Expo 762,600 18,000 Premiere Beauty Show 640,500 41,000 National School Boards Association 475,200 14,000 Exposition Management, Inc./National School Supply & Equipment Association 475,100 5,000 International Sign Association 475,100 19,800 Orgill Dealers Market 475,100 25,000 I/ITSEC 456,900 10,000 ASI Show, Inc 367,200 7,000 InfoComm International, Inc. 356,100 26,500 Florida Nursery, Growers & Landscape Association 348,800 9,500 EH Events & Education 299,400 9,500 Risk and Insurance Management Society 200,000 10,000 Nielsen Business Media/MEDTRADE/Kitchen & Bath/Globalshop/Imprinted Sportswear Show 187,600 6,000 American Heart Association 178,900 30,000 CM Services, Inc. 150,000 7,000 Pet Industry Distributors Assn/Global Pet Expo 108,000 5,000 Cygnus Business Media/Aviation Industry Week 103,300 4,000

16. Discussion Topics • Approach • OCCC 1998 Strategic Plan Look-Back • Industry Factors • Client Input • Preliminary Strategic Initiatives • Potential Impact • Next Steps

17. Preliminary Strategic Initiatives Clients Want an URBANIZED District Guest Amenities Transportation • Attached/Adjacent Hotels • Attached Ballroom/ Meeting Space • Attached Restaurants • Adjacent Entertainment • Parking • Pedestrian • Intra-District Connector • District To Airport • Ground Transportation • Way Finding

18. Urbanized Approach North Building to Hilton

19. Urbanizing Challenge North Building to Westin

20. Urbanizing Reduces Perceived Distances Orange Ave. Rosalind Ave. North Building to Westin

21. Strategic Initiative #1/2 – Nearby Hotels & Meeting Space Westin Rosen Plaza Peabody Rosen Shingle Creek Hilton Rosen Center • Challenges • Attached/adjacent hotels added since expansion • 1,400 room (Hilton) Attached • 470 room Westin Nearby • Nearby hotels are long walks from the Center • Once Nearby hotels booked, guests must drive or be bussed • Creates traffic and parking challenges Current Hotel Infrastructure

22. Strategic Initiative #1/2 – Add Urbanized Hotels Convention Center Expansion Area Strategic Hotel Development

23. Strategic Initiative #3/4 – Restaurants/Entertainment Restaurant / Entertainment District Convention Center Expansion Area Strategic Development

24. Strategic Initiative #5 – District Parking Parking Beneath Restaurants/Entertainment/Hotels Future Parking Deck Convention Center Expansion Area Future Parking Deck • Supply • Coordination • Policy • Short/Long-Term • Pricing • Enforcement • Way Finding • Circulation • Security

25. Strategic Initiative #6 – Pedestrian Connections Convention Center Expansion Area Pedestrian Safety

26. Strategic Initiative #7/8 – Intra-District Circulator Plus parking beneath hotels/restaurants/entertainment Existing Hotels New Hotels Restaurants/Entertainment Existing Parking New Parking Assets Needing Connection

27. Strategic Initiative #7/8 – Intra-District Circulator Connecting the Assets Airport Routes depicted for illustrative purposes only. Additional study required to refine routes.

28. Strategic Initiative #9 – Ground Transportation • District Focused • More Vehicles • Vehicle Standards • Better coordination • Metered Pricing • District Regulations

29. Strategic Initiative #10 – Way Finding • CRA Efforts a Good Start • Event Traffic Flows • Guidance to Parking • Flexible • District Controlled

30. Discussion Topics • Approach • OCCC 1998 Strategic Plan Look-Back • Industry Factors • Client Input • Preliminary Strategic Initiatives • Potential Impact • Next Steps

31. Potential Impact of Strategic Plan Guest Amenities Transportation • Parking • Pedestrian • Intra-district • District To Airport • Ground Transportation • Way Finding • Attached/Adjacent Hotels • Attached Ballroom/Meeting Space • Attached Restaurants • Adjacent Entertainment Private Investment Property Taxes TDT More Conventions More Delegates More Delegate Spending Sustainable Jobs Realize Phase V ROI

32. OCCCs Targeted Accounts American Assn. for Respiratory Care American Assn. for the Advancement of Science American Assn. of Airport Executives American Assn. of Blood Banks American Assn. of Critical Care Nurses American Assn. of Diabetes Educators American Assn. of Homes & Services for the Aging American Assn. of Law Libraries American Assn. of Museums American Assn. of Neurological Surgeons American Assn. of Nurse Anesthetists American Assn. of Occupational Health Nurses, Inc. American Assn. of Oral & Maxillofacial Surgeons American Assn. of Orthodontists American Assn. of Petroleum Geologists American Assn. of Pharmaceutical Scientists American Assn. of Physicists in Medicine American Assn. of School Administrators American Assn. of School Librarians American Baptist Churches USA American Bar Assn. American Bus Assn. American Chemical Society American College of Allergy, Asthma & Immunology American College of Cardiology American College of Chest Physicians American College of Emergency Physicians American College of Gastroenterology American College of Obstetricians and Gynecologists American College of Physicians American College of Rheumatology American College of Sports Medicine American College of Surgeons American Composites Manufacturers Assn. American Contract Bridge League American Contract Manufacturers Show American Correctional Assn. American Council on the Teaching of Foreign Languages American Counseling Assn. American Culinary Federation American Dental Assn. American Dental Education Assn. American Diabetes Assn. American Dietetic Assn. American Economic Assn. American Educational Research Assn. American Farm Bureau Federation American Federation for Medical Research American Federation of State, Co. & Muni. Employees American Fence Assn. American Football Coaches Assn. American Foundry Society American Geophysical Union American Geriatrics Society American Health Care Assn. American Healthcare Radiology Administrators American Heart Assn. American Immigration Lawyers Assn. American Industrial Hygiene Assn. American Institute of Aeronautics and Astronautics American Institute of Architects American Jail Assn. American Legion American Library Assn. American Logistics Assn. American Mathematical Society American Meat Institute American Meteorological Society American Numismatic Assn. American Nurses Assn. American Occupational Therapy Assn. American Oil Chemists Society American Optometric Assn. American Osteopathic Assn. American Payroll Assn. American Pet Products Manufacturers Assn. AARP Abbey Carpet Company Academy of General Dentistry Academy of Managed Care Pharmacy Academy of Management Academy of Osseointegration Ace Hardware Corporation Advanstar Communications Air & Waste Management Assn. Airborne Law Enforcement Assn. Aircraft Owners and Pilots Assn. Alcoholics Anonymous Alliance of Black Telecommunications Employees Allied Social Science Assn. AllMetal Incorporated Alpha Kappa Alpha Sorority Alternative Fuel Vehicle Institute Ambulatory Pediatric Assn. American Academy of Allergy, Asthma and Immunology American Academy of Audiology American Academy of Cosmetic Dentistry American Academy of Dermatology American Academy of Family Physicians American Academy of Neurology American Academy of Nurse Practitioners American Academy of Ophthalmology, The American Academy of Optometry American Academy of Orthopaedic Surgeons American Academy of Otolaryngology American Academy of Pediatrics American Academy of Periodontology American Academy of Physician Assistants American Academy of Religion American Alliance for Health, Phys. Ed, Rec & Dance American Animal Hospital Assn. American Assn. for Cancer Research American Assn. for Clinical Chemistry American Assn. for Laboratory Animal Science

33. OCCCs Targeted Accounts American Society of Plumbing Engineers American Society of Safety Engineers American Society of Transplant Physcians American Society of Transplantation American Society of Travel Agents American Speech Language Hearing Assn. American Sportfishing Assn. American Supply Assn. American Suzuki Motor Corporation American Telemedicine Assn. American Thoracic Society American Traffic Safety Services Assn. American Trucking Assn.s American Urological Assn. American Vacuum Society American Veterinary Medical Assn. American Water Works Assn. American Welding Society American Wind Energy Assn. America's Health Insurance Plans Americas SAP Users Group Amusement & Music Operators Assn. Amway (Florence) Ancient Egypt. Arabic Order Nobles of the Mystic Shrine Anheuser-Busch Companies, Incorporated Annual Conference on Peritoneal Dialysis APICS The Assn. for Operations Management Arbonne International, Inc. Armed Forces Communications and Electronics Assn. Army Aviation Assn. of America ASI Show, Incorporated Asian American Hotel Owners Assn. ASM International (American Society for Metals) Assisted Living Federation of America Associated Equipment Distributors Associated General Contractors of America Associated Locksmiths of America Assn. for Career & Technical Education Assn. for Computing Machinery Assn. for Financial Professionals Assn. for Information & Image Management/AIIM Expo Assn. for Iron & Steel Technology Assn. for Profess. in Infection Control and Epidemiology Assn. for Research in Vision and Ophthalmology Assn. for Supervision and Curriculum Development Assn. for the Advancement of Wound Care Assn. for Unmanned Vehicle Systems International Assn. of Air Medical Services Assn. of American Medical Colleges Assn. of British Travel Agents Assn. of Fundraising Professionals Assn. of Legal Administrators Assn. of Military Surgeons of the U.S. Assn. of Millwork Distributors Assn. of Peri-Operative Registered Nurses Assn. of Progressive Rental Organizations Assn. of Public Safety Comm. Officials International Assn. of Records Managers and Administrators Assn. of School Business Officials International Assn. of the US Army Assn. of Women's Health Obstetric & Neonatal Nurses ATeam Central Athletic Business Publications Audio Engineering Society Autodesk Inc. Automotive Engine Rebuilders Assn. Automotive Oil Change Assn. Aviation Industry Week Avon Company Bank Administration Institute Baptist World Alliance BEA Systems, Incorporated Behavioral Science Technology Benevolent and Protective Order of the Elks Best Buy Company, Inc. Best Western International American Pharmacists Assn. American Physical Society American Physical Therapy Assn. American Planning Assn. American Postal Workers Union American Psychiatric Assn. American Psychological Assn. American Public Health Assn. American Public Transportation Assn. American Public Works Assn. American Railway Engineering and Maint.-of-Way Assn. American Rental Assn. American Resort Development Assn. American Society for Bariatric Surgery American Society for Bone and Mineral Research American Society for Cell Biology American Society for Industrial Security American Society for Laser Medicine and Surgery American Society for Microbiology American Society for Quality Incorporated American Society for Reproductive Medicine American Society for Ther. Radiology and Oncology American Society for Training and Development American Society of Agronomy American Society of Anesthesiologists American Society of Assn. Executives American Society of Cataract & Refractive Surgery American Society of Clinical Oncology American Society of Consultant Pharmacists American Society of Health-System Pharmacists American Society of Heating, Refrig. & A-C Engineers American Society of Hematology American Society of Human Genetics American Society of Landscape Architects American Society of Limnology & Oceanography American Society of Mechanical Engineers American Society of Nephrology American Society of Plastic Surgeons

34. OCCCs Targeted Accounts Church of the Brethren Church of the Nazarene Cisco Systems Clean Show Clinical Laboratory Management Assn. Club Industry East Club Managers Assn. of America CMP Media, LLC Coalition For The Advancement Of Jewish Education Coldwell Banker Common a User Group Communications Workers of America Community Transportation Assn. of America Computer Associates ConExpo-ConAgg Confidential Automotive Group Congress of Neurological Surgeons Construction Specifications Institute Consumer Electronics Assn. Cooperative Baptist Fellowship Coors Brewing Company Corrigan Associates, LLC Council for Exceptional Children Council of Engineering and Scientific Society Executives Council of Supply Chain Management Professionals Coverings Craft and Hobby Assn. Create Magazine Custom Electronic Design & Installation Assn. Cystic Fibrosis Foundation Daimler Chrysler David M & Peter J Mancuso, Incorporated Deck Expo Deloitte & Touche Delta Sigma Theta Sorority, Inc. Design Automation Digestive Disease Week Digital Equipment Computer Users Society Direct Marketing Assn. Distribution Business Management Assn. Distributive Ed. Clubs of America & Delta Epsilon Chi Diversified Business Communications Diving Equipment & Marketing Assn. Document Management Industries Assn. Door and Hardware Institute Drug Information Assn. eBay Ecological Society of America Educause EH Publishing, Incorporated Elan Vital Electrical Apparatus Service Assn. Electrical Manufacturing & Coil Winding Assn. Electronic Industry Show Corp Electronic Retailing Assn. Electronic Transaction Assn. EMC Corporation Emergency Nurses Assn. Endocrine Society, The Enforcement Expo Environmental Industry Assn. Epicor Software Corporation Evangelical Lutheran Church in America Exxon Company USA Family, Career and Community Leaders of America Fastenal Company Federal Express Corporation Federation of American Soc. for Experimental Biology Financial Service Providers International Fire Protection Publications Firehouse Expo FIRST Organization Fleetwood Enterprises, Incorporated Flexographic Technical Assn. Florida Baptist Convention Florida Concrete & Products Assn. BICSI Telecommunications Assn. Billiard Congress Of America Biophysical Society of America , The Blacks In Government BMC Software Book Expo America Borders Group Inc. Bowling Proprietors Assn. of America BroadVision Bronner Brothers Beauty Show BTE Performance Group Building Owners and Managers Assn. Building Service Contractors Assn. International BurnLounge Business Professionals of America Buyers Market of American Crafts Cannex & Fillex Cardtech/Securtech Case - New Holland Corporation Case Management Society of America Catersource, Incorporated Catholic Campus Ministries CCA Global Partners Cellular Telecommunications & Internet Assn. Cendant Corporation Centers for Disease Control and Prevention Century 21 International Cerner Corporation Charles Schwab Company Cheney Brothers Incorporated ChevronTexaco Choice Hotels International Christian & Missionary Alliance Christian Booksellers Assn. Christian Church Disciples of Christ Church of God (Cleveland, Tennessee) Church of God in Christ, Inc. Church of God Ministries, Inc.

35. OCCCs Targeted Accounts Gregg Halteman & Associates Group C Communications Incorporated Guardian Building Products Group Handweavers Guild of America HBO Company Health Industry Distributors Assn. Health South Incorporated Healthcare Information & Management Systems Society Hearth, Patio & Barbecue Assn. Heavy Duty Aftermarket Week Helicopter Assn. International Herbalife International Hewlett Packard Corporation Higher Education Users Group Home Depot Home Interiors & Gifts Home Remodeling Industry (CLOSETS EXPO) Home Sewing Assn. Hopper Expositions, Inc Hospitality Financial & Technology Professionals House-Hasson Hardware Company HT Hackney Company Hyperion Solutions Corporation i2 Technologies Inc. IBM Corp. City-Wide IBM In-House IDG World Expo Imprinted Sportswear Show Incoming Call Center Mgmt/Questex Media Group, Inc Indoor Tanning Assn. Industrial Fabrics Assn. International Industrial Supply Assn. Infectious Diseases Society of America Infor INFORMEX (CMP Information) Institute of Electrical and Electronics Engineers Institute of Food Technologists Institute of Navigation, The Institute of Scrap Recycling Industries Insurance Accounting & Systems Assn. Intel Corporation Intelligent Transportation Society of America Intercontinental Hotels Group Interior Lifestyle USA Intermodal Assn. of North America Internal Revenue Service Int'l Air Conditioning, Heating, Refrigerating Exposition Int'l Assn. for Dental Research Int'l Assn. of Exhibitions & Events Int'l Assn. of Airport Duty Free Stores Int'l Assn. of Amusement Parks and Attractions Int'l Assn. of Assembly Managers Int'l Assn. of Chiefs of Police Int'l Assn. of Fire Chiefs Int'l Assn. of Fire Fighters Int'l Assn. of Food Industry Suppliers Int'l Assn. of Jazz Education Int'l Assn. Of Operative Millers Int'l Baking Industry Exposition Int'l Bottled Water Assn. Int'l Carwash Assn. Int'l Cat Assn., The Int'l City/County Management Assn. Int'l Communications Industries Assn. Int'l Conf. on Signal Processing Applications & Tech. Int'l Construction & Utility Equipment Exposition Int'l Council of Shopping Centers Int'l Dairy Foods Assn. Int'l Dairy-Deli-Bakery Assn. Int'l Definity Users Group Int'l Door Assn. Int'l Esthetics, Cosmetics & Spa Conference Int'l Facility Management Assn. Int'l Foundation for Telemetering Int'l Foundation of Employee Benefit Plans Int'l Franchise Assn. FL Educational Technology Conference, Inc. FL Fashion Focus FL Foundation for Future Scientists FL Gift Show FL Home Builders Assn. FL Industrial Woodworking Expo FL Music Educators Assn. FL Nursery, Growers & Landscape Assn. FL Restaurant & Lodging Assn. FL Roofing, Sheet Metal & A/C Contractors Assn. FL RV Trade Assn. FL School Nutrition Assn. FL Swimming Pool Assn. FL United Numismatists Incorporated Focus on the Family Food Marketing Institute Ford Lincoln-Mercury Foundation for Retrovirology and Human Health Fraternal Order of Police Grand Lodge Fullerton Properties Realty Fun Expo Futon Assn. International GameStop Gartner Group Incorporated General Council of the Assemblies of God General Motors Geological Society of America GeoSpatial Information & Technology Assn. GIE + Expo Girl Scouts of the USA GlobalShop Gold Wing Road Riders Assn. Golf Course Superintendents Assn. of America Golf Gods Gear Goodyear Tire & Rubber Company Gospel Music Workshop of America Gourmet Products Show Government Finance Officers Assn/U S & Canada

36. OCCCs Targeted Accounts Lennox Industries, Inc. LifeWay Christian Resources LightFair International Ligonier Ministries Lions Clubs International Live Design International aka Lighting Dimensions Int’l Lumbermens Merchandising Corporation Lutheran Church Missouri Synod Macromedia Magic Global Mark Chironna Ministries Mary Kay, Incorporated Matco Tools Material Handling Industry of America McDonalds Corporation McKesson Corporation McLane Suneast, Inc. Medical Case Management Convention Medical Design & Manufacturing Show Medical Group Management Assn. Medical Records Institute Medtrade Meeting Professionals International Mega Group USA Melaleuca Mennonite Church USA Messe Frankfurt Inc. Microscopy Society of America Microsoft Midwest Manufactured Housing Federation Miller Brewing Company Million Dollar Round Table Minerals, Metals & Materials Society, The Minor League Baseball Misys Healthcare Systems Mobile Electronics Show Modern Language Assn. Of America Monarch Pharmaceuticals Moose International Mothers of Preschoolers Multi-Housing World Music Educators National Conference My Events, Incorporated NACE International NAFSA: Assn. of International Educators Narcotics Anonymous National Acteens National Agricultural Aviation Assn. National Alliance of Black School Educators National Apartment Assn. National Art Materials Trade Assn. National Assn. for Bilingual Education National Assn. for Campus Activities National Assn. for College Admission Counseling National Assn. for Gifted Children National Assn. for Home Care and Hospice National Assn. for Pupil Transportation National Assn. for the Advancement of Colored People National Assn. for the Education of Young Children National Assn. of Basketball Coaches/USA National Assn. of Black Journalists National Assn. of Broadcasters National Assn. of Chain Drug Stores National Assn. of College & University Food Services National Assn. of College and Univ. Business Officers National Assn. of College Stores National Assn. of Convenience Stores National Assn. of Counties National Assn. of Elementary School Principals National Assn. of Elevator Contractors National Assn. of Fleet Administrators National Assn. of Home Builders National Assn. of Independent Schools National Assn. of Letter Carriers of the USA National Assn. of Music Merchants National Assn. of Pastoral Musicians Int'l Health, Racquet and Sportsclubs Assn. Int'l Housewares Manufacturers Assn. Int'l Lutheran Womens Missionary League Int'l Microelectronics and Packaging Society Int'l Nortel Networks Users Assn. Int'l Oil Spill Conference Int'l Parking Institute Int'l Pentecostal Young Peoples Union Int'l Pool & Spa Expo Int'l Reading Assn. Int'l Sanitary Supply Assn. Int'l Sign Assn. Int'l Sleep Products Assn. Int'l Society for Magnetic Resonance In Medicine Int'l Society for Technology in Education Int'l Society of Music Education Int'l Trademark Assn. Int'l TS for Kitchen, Bath, Plumbing, PVF, Heating & A/C Int'l Window Coverings Expo Int'l Wireless Communications Expo InterVarsity Christian Fellowship Irrigation Assn., The Jayco, Inc. Jazzercise Incorporated JDA Software Group JEM Communications, Inc Jems Communications John Deere & Company JP Morgan Chase & Company Juvenile Products Manufacturers Assn. Kabbalah Centre, The Kawasaki Motors Corporation Keller Williams Kforce.com Kinko's, Inc. Kiwanis International La Cumbre, Inc. Lawson Software

37. OCCCs Targeted Accounts National Federation for Catholic Youth Ministry National Fire Protection Assn. National Frame Builders Assn. National Funeral Directors & Morticians Assn. National Funeral Directors Assn. National Future Farmers Of America Organization National Glass Assn. National Grocers Assn. National Ground Water Assn. National Hardware Show & Lawn and Garden World National Head Start Assn. National Home Infusion Assn. National Industrial Fastener Show National Industrial Transportation League National Inspirational Youth Convention National Institute of Governmental Purchasing National Intramural-Recreational Sports Assn. National Kitchen & Bath Assn. National League of Cities National Marine Manufactures Assn. National Medical Assn. National Middle School Assn. National Minority Supplier Development Council National Nutritional Foods Assn. National Pavement Expo National Pest Management Assn. National Petrochemical & Refiners Assn. National Plastics Expo National Postal Forum National Precast Concrete Assn. National Propane Gas Assn. National Recreation and Park Assn. National Recycling Coalition National Religious Broadcasters Assn. National Residential HVAC Seminar & Conference National Restaurant Assn. National Retail Federation National Rifle Assn. of America National Roofing Contractors Assn. National Rural Electric Cooperative Assn. National Rural Water Assn. National Safety Council National School Boards Assn. National School Supply & Equipment Assn. National Science Teachers Assn. National Sheriffs' Assn. National Soccer Coaches Assn. of America National Society of Black Engineers National Society of Hispanic MBAS National Sports Collectors National Systems Contractors Assn. National Technical Investigators' Assn. National Technical Preparation Network National Tour Assn. National Training and Simulation Assn. National Truck Equipment Assn. National Urban League Assn. National Wood Flooring Assn. Nationwide TV & Appliance Assn. NATO - North Atlantic Treaty Organization Natural Products Expo New Age and Gift Ventures New Birth Missionary Baptist Church Newest Way to Wealth Newspaper Assn. of America Nielsen Business Media Nobel Biocare Noria Corporation Nortel Networks North American Assn. of Food Equipment Manufacturers North American Baptist Fellowship North American Bridal Assn. North American Christian Convention North American Div. of Seventh-Day Adventist Churches North American Renewal Service Committee North American Spine Society National Assn. of Photoshop Professionals National Assn. of Pizza Operators National Assn. of Professional Baseball Leagues National Assn. of Professional Surplus Lines National Assn. of Realtors National Assn. of Secondary School Principals National Assn. of Social Workers National Assn. of Sporting Goods Wholesalers National Assn. of Stock Plan Professionals National Assn. of Television Program Executives National Assn. of Watch & Clock Collectors, Inc. National Athletic Trainers Assn. National Automated Clearing House Assn. National Automatic Merchandising Assn. National Automobile Dealers Assn. National Baptist Convention of America, Inc. National Baptist Convention of the USA National Baptist Sunday School National Black MBA Assn. National Business Aviation Assn. National Business Media National Business Travel Assn. National Cable & Telecommunications Assn. National Cattlemen's Beef Assn. National Center for State Courts National Cheerleaders Assn. National Coalition of Black Meeting Planners National Community Pharmacists Assn. National Concrete Masonry Assn. National Conference of State Legislatures National Corn Growers Assn. National Council for the Social Studies National Council of Teachers of English National Council of Teachers of Mathematics National Education Assn. National Electrical Contractors Assn. National Emergency Number Assn. National Facilities Mgmt and Tech. Conference & Expo

38. OCCCs Targeted Accounts Presbyterian Women Pri-Med Tradeshow Produce Marketing Assn. Professional Beauty Assn. Professional Convention Management Assn. Professional Golfers Assn. Professional Photographers of America, Inc. Progressive National Baptist Convention Project Management Institute Promax & BDA Promotional Products Assn. International Promotional Products Assn. of Florida Prophet 21 Prudential Real Estate Affiliates Incorporated PSS World Medical Public Library Assn. Publicis Meetings USA Pumper & Cleaner Environmental Expo QAD Incorporated R.J. Reynolds Tobacco Company Radio Shack Radio TV News Directors Assn. Radiological Society of North America RadTech International Railway Engineering Maintenance Suppliers Assn. Randstad North America RCG Productions, LLC Re/Max International, Inc. Recreation Vehicle Industry Assn. Renaissance Learning, Inc. Research in Motion Retail Systems Alert Group, Inc. Richard Robbins International Risk & Insurance Management Society, Inc. Rita's Water Ice Rite Aid Corporation Rockwell Automation, Inc. Rotary International RSA Data Security Inc Sage Software Sam's Club SAP Global Marketing, Inc. Satellite Broadcasting & Communication Assn. SBC Communications, Incorporated School Nutrition Assn. School, Home & Office Products Assn. Science Service Sewn Products Equipment Suppliers of America Shell Chemical Company/Equilon Enterprises Sherwin Williams Shoe Show, The Shooting, Hunting & Outdoor Trade Show Siebel Systems Silicon Graphics SnowSports Industries of America Soc. For Clinical Vascular Surgery Soc. for Human Resource Management Soc. for Information Display Soc. For Mining, Metallurgy & Exploration, Inc. Soc. for Neuroscience Soc. for Protective Coatings Soc. for Technical Communication Soc. for the Advance. of Materials & Process Engin. Soc. for the Preserv. of Barbershop Quartet Singing Soc. of Biomolecular Screening Soc. of Cable Telecommunications Engineers Soc. of Critical Care Medicine Soc. of Decorative Painters Soc. of Environmental Toxicology and Chemistry Soc. of Exploration Geophysicists Soc. of Hispanic Professional Engineers, Inc. Soc. of Interventional Radiology Soc. of Manufacturing Engineers Soc. of Nuclear Medicine Soc. of Petroleum Engineers Soc. of State Dir. of Health, Phys. Ed. and Rec. Nth Degree Nu Skin International Oildom Publishing Company of Texas Omega Psi Phi Fraternity, Inc. Oncology Nursing Society Optical Laboratories Assn. Optical Society of America Oracle Application Users Group Order of the Eastern Star Orgill Incorporated Orlando Church, The Orlando Furniture & Decorative Accessory Market Orlando Gift Show Orlando Variety Merchandise Show Oxford Publishing, Inc. PACCAR Inc. Packaging Containers & Materials Expo Packaging Machinery Manufacturers Institute Panera Bread Pennwell Publishing Penton Media Penton Media Incorporated Pep Boys Peregrine Systems Performance Racing Industry Personal Communications Industry Assn. Pet Industry Distributors Assn. Photo Marketing Assn. International Pittsburgh Conf. on Analytical Chemistry Plumbing-Heating-Cooling Contractors National Assn. Points of Light Foundation Pop Warner Athletic Assn. Post Newsweek Tech Media Group Powder Coating Institute Power Gen Precision Metalforming Assn. Premiere Show Group Presbyterian Church U.S.A.

39. OCCCs Targeted Accounts Sweet Adelines International Sybase Incorporated Sysco Food Services of Central Florida Tampa Bay Juniors Volleyball Club, Inc. Teachers of English to Speakers of Other Languages Team Diamond Incorporated Technology Marketing Corporation TelcoTV Telecommunications Industry Assn. Telugu Assn. of North America The Log & Timber Home Show The National Guard Assn. of the United States Tire Industry Assn. Toy Industry Assn., Inc. Training Magazine Travel Goods Assn. Travel Industry Assn. of America Travel South USA TR-International, Inc. Truck Cap Accessories Assn. True Value Company Turbomachinery Laboratory U.S. Cheerleading Assn. U.S. General Services Administration U.S. Hispanic Chamber of Commerce U.S. Poultry & Egg Assn. U.S. Volleyball Assn. U.S. Volleyball Assn. - Florida Region U.S.A. Table Tennis Assn. UK & International Press Ultimate Sports Clinic Foundation Unfinished Furniture Assn. Unicity International Union Industry Show The Unitarian Universalist Assn. United Auto Workers Union United Food & Commercial Workers International Union United Fresh Fruit & Vegetable Assn. United Methodist Church United Methodist Women The United Methodist Church United Motorcoach Assn. United Paperworkers International Union United Pentecostal Church International United States & Canadian Academy of Pathology United States Bowling Congress United States Telecom Assn. United Way of America Universal Conference and Incentive Travel Universal Event Management US Army ITS Division US Department of Defense US Department of Defense Supply Center Philadelphia US Department of Education US Taekwondo Union USA Gymnastics Federation USA Wrestling Uth Stuph Veterans of Foreign Wars of the United States VHA Inc. Video Software Dealers Assn. Walgreen Company Walk Thru the Bible Ministries Wallace Communications Walmart Stores Incorporated Water Environment Federation WateReuse Assn. Wendys International Incorporated Wesleyan Church, The Wholesale Florist & Florist Supplier Assn. Winter Guard International Wire Assn. International, Inc Women of the Evangelical Lutheran Church in America Wood Truss Council of America World Airline Entertainment Assn. World Financial Group World Marketing Alliance Society Of Thoracic Surgeons Society of Toxicology Solar Electric Power Assn. Solar Energy Industries Assn. Solid Waste Assn. of North America SouthCon Southeast Greenhouse Conference Southern Baptist Convention Southern Council of Optometrists Southern Forest Products Assn. Southern Nursery Assn. Southern States Cooperative, Incorporated Southern Women's Show Southwestern Bell Communications Special Events Magazine, The Special Libraries Assn. Specialty Coffee Assn. of America Specialty Equipment Market Assn. Specialty Graphic Imaging Assn. Specialty Sleep Assn. Specialty Tools & Fasteners Distributors Assn. SPIE The International Society for Optical Engineering Spirit Sports Cheer and Dance Spirit Team, The Sporting Goods Manufacturers Assn. Sprint Nextel Stampin' Up Starbucks Coffee Starlight Childrens Foundation StonExpo Subway Incorporated Sun Microsystems Sunbelt Rentals SunGard Higher Education Sunshine State Exhibitors Super Floral Show Surf Expo Surface Fabrication and Design Expo

40. Discussion Topics • Approach • OCCC 1998 Strategic Plan Look-Back • Industry Factors • Client Input • Preliminary Strategic Initiatives • Potential Impact • Next Steps

41. Next Steps Phase I Phase II Phase III Phase IV Preliminary Strategic Initiatives Client Testing Cost Document Strategic Plan Preliminary Leadership Feedback & Support District Stakeholder Testing Funding Obtain Leadership Support Refine Initiatives Economic Impact Implement Refine Initiatives Prioritize Private and Public Roles

42. Recommended Action

43. Recommended Action • Endorse the concept of the global vision for the Convention District • Direct staff to continue to work with adjacent property owners to complete the Strategic Plan • Direct staff to work with property owners and developers to understand how the public and private sectors might partner to realize the vision and return to the Board