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Stop Pollution Now!

Stop Pollution Now!. Or You Will Miss The Sun. By Henry Lo, Fred Wu & Lei Liang. Our Style. Swiss Design a.k.a. International Typographic Style f ound in Switzerland in 1950s follows grid system asymmetric layouts u ses Helvetica as typeface a lso favors photographs. Examples.

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Stop Pollution Now!

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  1. Stop Pollution Now! Or You Will Miss The Sun. By Henry Lo, Fred Wu & Lei Liang

  2. Our Style • Swiss Design • a.k.a. International Typographic Style • found in Switzerland in 1950s • follows grid system • asymmetric layouts • uses Helvetica as typeface • also favors photographs

  3. Examples

  4. Our Designer • Josef Müller-Brockmann • Swiss graphic designer • simple designs • clean use of typography

  5. Examples

  6. Our Cause • Pollution • must be stopped • pollutant released into atmosphere • and darken the sky • making air less clean • causes health problems

  7. FinalPoster • Photo taken from Vancouver • Typeface • Helvetica • Both title & body • Tilted axis for a disastrous effect

  8. Font-related • Bright colours contrast well against background • Hierarchy • You will miss the sun (Bigger, as Title) • Stop pollution now! (Smaller, as whisper) • The space between words align with the buildings below

  9. Connotation • Dark clouds = pollutants • The buildings = us • dark colour scheme makes us feel gloomy • Big picture is, if we don’t stop, something bad will happen

  10. Continue… • the word “SUN” is being underlined • emphasizing on the what we will lose • The phrase under the line, whisper to us the answer • STOP Pollution Now!

  11. Any Questions? Feel free to ask =]

  12. Thank you ! And please STOP Pollution Now !!!

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