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Group of Laos

Group of Laos. Member X aysomphet Norasingh Phouvieng Phongsa Sysangkom Khotnhotha Khamsonevanh Phutdavong Phothasone Thongkhamhoungheuang. New Market Entry for Coffee. Title. Mission. Existing Exporter and Producer to new Market. Chinese market – new behavior trend.

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Group of Laos

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  1. Group of Laos Member XaysomphetNorasingh PhouviengPhongsa SysangkomKhotnhotha KhamsonevanhPhutdavong PhothasoneThongkhamhoungheuang

  2. New Market Entry for Coffee Title

  3. Mission • Existing Exporter and Producer to new Market Chinese market – new behavior trend

  4. To obtain at least 1 contract end of 2012 Objective:

  5. Comparative advantages • Supply surplus • New trend of coffee demand in China • Geographic benefit – border, land, climate (production capacity) Product selection

  6. Demand trend • Huge Population and consumption • Low cost of transportation • Border sharing • Bilateral trade agreement Market selection

  7. Gate way and trade hub to other countries and in China • More visitors visited previous CA Xpo • Big event organizer and high profile leadership attend/visit event • Attractive treatment Fair selection

  8. Year of establishment 5 years • Sales volume – 5,000 Tones • Turn over – Less than 2% • Capital investment – US$200,000 • Number of employees: 30 • Product ISO • Plantation size: 30 hrc SMEs selection

  9. Activities involve

  10. Promotional plan Prepare company profile Newspaper TV spot Advertising on Newspaper Brochures Public Relation Press release Sampling Demonstration Testing coffee spot at site

  11. Timeline

  12. Sources of fund

  13. Thank you

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