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Group of Laos. Member X aysomphet Norasingh Phouvieng Phongsa Sysangkom Khotnhotha Khamsonevanh Phutdavong Phothasone Thongkhamhoungheuang. New Market Entry for Coffee. Title. Mission. Existing Exporter and Producer to new Market. Chinese market – new behavior trend.
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Group of Laos Member XaysomphetNorasingh PhouviengPhongsa SysangkomKhotnhotha KhamsonevanhPhutdavong PhothasoneThongkhamhoungheuang
Mission • Existing Exporter and Producer to new Market Chinese market – new behavior trend
To obtain at least 1 contract end of 2012 Objective:
Comparative advantages • Supply surplus • New trend of coffee demand in China • Geographic benefit – border, land, climate (production capacity) Product selection
Demand trend • Huge Population and consumption • Low cost of transportation • Border sharing • Bilateral trade agreement Market selection
Gate way and trade hub to other countries and in China • More visitors visited previous CA Xpo • Big event organizer and high profile leadership attend/visit event • Attractive treatment Fair selection
Year of establishment 5 years • Sales volume – 5,000 Tones • Turn over – Less than 2% • Capital investment – US$200,000 • Number of employees: 30 • Product ISO • Plantation size: 30 hrc SMEs selection
Promotional plan Prepare company profile Newspaper TV spot Advertising on Newspaper Brochures Public Relation Press release Sampling Demonstration Testing coffee spot at site