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Museum Attendance in Russian City: Leisure Activity as a Predictor

Museum Attendance in Russian City: Leisure Activity as a Predictor. Iuliia Papushina , Lecturer in Consumer Behavior, National Research University Higher School of Economics, yupapushina@hse.ru Maxim Ananyev , New Economic School, 2 nd year M.A. in Economics, maksim.ananjev@gmail.com.

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Museum Attendance in Russian City: Leisure Activity as a Predictor

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  1. Museum Attendance in Russian City: Leisure Activity as a Predictor IuliiaPapushina, Lecturer in Consumer Behavior, National Research University Higher School of Economics, yupapushina@hse.ru Maxim Ananyev, New Economic School, 2nd year M.A. in Economics, maksim.ananjev@gmail.com Consumption Research Network Interim Meeting 2012 “ Consumption Theories and Consumer Research in Dialogue ”, Technical University, Berlin, 5-8 September 2012

  2. Research Question

  3. Why is Leisure Activity? • Postsoviet social stratification is still too young. • Stratification based approach is too hard for adopting for local particularities of consumer behavior and stratification. • Leisure activity is a derivative of different sorts of phenomenon which allows identifying the differences between groups not only between classes but inside the same social class.

  4. Research Setting – Perm Population is about 1 mln, S=780 sq.km along the river Kama Military and energy industries, engineering, oil extraction and production Art museums Ethnographical museum with branches Official number of museum visiting is 581 thousand of people in 2010

  5. The data comes from • The survey of 500 residents; • Multistage random sample; • The selection in households is according to the quotas.

  6. Socio-demographic Profile

  7. Data Analysis

  8. Museum Visitors

  9. Regression coefficients for groups visiting museums more than once per year and normalized values (given in brackets), *** - significance 0,01, ** - significance 0,05, * - significance 0,1

  10. Museum Non Visitors

  11. Conclusion • Leisure Activity can predict only the fact of visiting museum more than once per year; • The results are consistent with conclusions of Western sociologists; • Family socialization is a significant factor; • Still lack of knowledge about higher income groups and people younger than 22.

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