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How to make blogs and podcasts the answer to your nonprofit’s dreams

How to make blogs and podcasts the answer to your nonprofit’s dreams. Ragan Communications teleseminar November 16, 2006. Your instructor: Kirsten Lambert. Nearly 20 years of marcom experience with corporations and NFPs Writer/editor of Nonprofit Communicators Update

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How to make blogs and podcasts the answer to your nonprofit’s dreams

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  1. How to make blogs and podcasts the answer to your nonprofit’s dreams Ragan Communications teleseminar November 16, 2006

  2. Your instructor: Kirsten Lambert • Nearly 20 years of marcom experience with corporations and NFPs • Writer/editor of Nonprofit Communicators Update • Web content/strategy since 1996 • Work with nonprofits such as YPPA, AAOS, SAVE International, AOA How to make blogs and podcasts the answer to your nonprofit’s dreams Nov. 16, 2006

  3. Agenda • Find out: • Why other nonprofits are jumping on the bandwagon • How to convince your stakeholders to try these high-tech tools • How you can harness the strengths of blogs and podcasts for your nonprofit • What it takes to launch a blog or podcast • Q & A How to make blogs and podcasts the answer to your nonprofit’s dreams Nov. 16, 2006

  4. Pros/cons of blogs, podcasts • Web (including blogs) has high immediacy, interactivity but can suffer from low credibility • Blogging requires time commitment, but little budget commitment • Blogs can work, if content engaging, timely • Audio (including podcasts) good for credibility, acceptance • Podcasting can work, with the right audience How to make blogs and podcasts the answer to your nonprofit’s dreams Nov. 16, 2006

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