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WHY IN-STORE ?

WHY IN-STORE ?. WHY IN-STORE. That is where I sell all my products. That is where all my clients are. That is where my marketing has no competition. Why ?. Why are you loosing sales. How do you limit the loss. Wilcoxon Signed Ranked Test. as prescribed by. Commercial Radio.

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WHY IN-STORE ?

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  1. WHY IN-STORE ?

  2. WHY IN-STORE • That is where I sell all my products. • That is where all my clients are. • That is where my marketing has no competition.

  3. Why ? • Why are you loosing sales • How do you limit the loss

  4. Wilcoxon Signed Ranked Test as prescribed by

  5. Commercial Radio Leaflets Newspaper Television NO Test Panel Control Panel Wilcoxon Signed Ranked Test - Explained Demographics Pricing Stock Purchase Profile

  6. Wilcoxon Signed Ranked Test - Results

  7. INCREASE IN SALES • Eveready Gold Batteries – 14% • Lipton Ice Tea – 17% • Bic Twin Razors – 33% • Baygon Lasting Kill – 20% • Huggies Basic – Large Pack – 53% • Enterprise Russians – 18% • Beacon Lick and Learn – 16% • Getaway Magazine – 20% • Pedigree Dog food – 10%

  8. INCREASE IN SALES • Fruitree Fruit Juice – 51% • Clover Danone yoghurt – 41% • Colgate Toothbrushes – 40% • Liquifruit Fruit Juice – 22% • Dove Cotton wool – 11% • Jeyes Bleach Blocks – 75% • Baygon Banded – 20% • Bromor Smash – 20% • Gilette - Oral B– 31%

  9. WHY RADIO RETAIL ?

  10. WHY RADIO RETAIL ? • System has been in use for four years in 6 countries and 14 languages. • Multiple Patents. • Africa’s biggest in-store broadcaster. • 35 million monthly listeners.

  11. HOW DOES IT WORK ?

  12. Types of Technologies RADIO SOLUTIONS Satellite Solution Radio Retail Solution

  13. Satellite Stores Base Station SATELLITE SOLUTION Broadcast Studio

  14. German Prices Unique Music Unique German French Prices Unique Music Unique French English Prices Unique Music Unique English StoreSpecific Radio Retail

  15. Strategy

  16. Themes • Leaflet themes • Associated Lines • Area Focus • Competitions • Seasonal themes • Ambiance • Specialty • Staff • Social responsibilities

  17. MUSIC CONTROL • Create your own music profiles. Christmas, Sport, Valentines Day • Play from CD, Radio, DMX or external source. • Brand the audio in your store. Radio Gansbaai Spar

  18. BROADCAST VOLUMES • Volumes vary with traffic. • Music and adverts are controlled independently. • No manual control is needed. • System operates without any human involvement.

  19. When can I reach them?

  20. When can I reach them? -2

  21. When can I reach them? -3

  22. When can I reach them? - Graph

  23. When can I reach them? - Yearly

  24. Why Radio Retail Custom design for Unique in South Africa Individualized broadcasting • Logisticaladvantages. • Punctual and Prof. • Stock Control. • High margin focus. • Perishables punting. • New line information. • Staff Focus. • Birthday wishes. • Long service awards. • Service rewards.

  25. SYSTEM COST • Initial Cost. • Server • Installation • Training • Monthly cost. • Promotional packages

  26. CONTACT DETAILS • South Africa Unit 2, 1 Eagle Street Okavango Park Brackenfell 7561. +27 21 982 2225 • United Kingdom 232 Rockwood Drive Woodlands Estate Centurion

  27. THE END.

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