1 / 12

Facebook: 5 Years Later

Facebook: 5 Years Later. Zach Broderick Anna Merport Michelle Strulovic. Introduction. What is Facebook? Previous Studies in 2004-2005 “Rules of engagement” and social norms have not been established People reveal a lot of personal information. Has anything changed?. Methodology.

hop-green
Download Presentation

Facebook: 5 Years Later

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Facebook: 5 Years Later Zach Broderick Anna Merport Michelle Strulovic

  2. Introduction • What is Facebook? • Previous Studies in 2004-2005 • “Rules of engagement” and social norms have not been established • People reveal a lot of personal information • Has anything changed?

  3. Methodology • Online Survey • Wrote our own software to collect data • Used mailing lists • Problems: • Selection bias (volunteer bias) • Non-coverage • Non-response bias

  4. Log-In Frequency

  5. Info Categories

  6. Concern for Privacy on FB 2008 t = 9.20, df = 97, P < .0001 Privacy Importance Distribution

  7. Concern for Privacy on FB 2008 t = 3.18, df = 97, P = .002 Concern for Privacy on FB 2005

  8. ? • Are there any photos of you on Facebook that you would not want a potential employer to see? Yes 56.70% No 43.30% • Have you ever been the victim of stalking, identity theft, or anything else negative because of Facebook? Yes 4.10% No 43.30% • Do you use the Facebook privacy settings that allows you to specify who can see/search your profile? 20052008 Yes62%84.50% No38%15.50% z = 4.3, P < .0001

  9. ? • Does the Facebook privacy allow them to share your information with third parties? 2005 2008 Yes53%15.30% No 47%32.70% Don’t know52.00% • Are you aware that potential employers and university officials regularly scan Facebook profiles? Yes12.20% No 87.80%

  10. ? • Do you plan to modify your profiles as a result of this survey? Yes12.20% No87.80% • Do you know everyone personally on your friends list? 2005 2008 Yes 36.55% 56.70% No 63.45% 43.30% z = 4.50, P < .0001

  11. The weird stuff… • Of those who rated Facebook privacy as very important: • 95% had their picture up • 45% had their dorm room on display • 25% had their cell phone number • 15% had all three • 25% had their employer • 1% had pic, dorm, cell, employer, home address • 36.7% of respondents were aware that employers and school officials scanned FB profiles yet still had incriminating photos of themselves in their profiles. • 4.1% of respondents who had bad photos but were not aware of employer snooping still said they were not going to modify their profiles after taking the survey.

  12. Conclusion • Students are still woefully unaware of some of the privacy pitfalls of FB, and continue to engage in reckless information revelation • Few other solid conclusions possible

More Related