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Media Impact

Media Impact. AEE 440. Philosophical Direction. Technology is more than machines -- it is a way of thinking Discourse in the classroom is focused more on “how to” than “why” McLuhan said that “the medium is the message” New media often generates their own market - need to exist.

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Media Impact

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  1. Media Impact AEE 440

  2. Philosophical Direction • Technology is more than machines -- it is a way of thinking • Discourse in the classroom is focused more on “how to” than “why” • McLuhan said that “the medium is the message” • New media often generates their own market - need to exist

  3. New Media Change Social Values • Objectives of the technology are imbedded within the technology • Computer speed is influencing how people define intelligence (response speed) Impact of technology on teaching and learning: Social, cultural and political perspectives

  4. TV Impact on Learning • Easily reinforced • Attractive/seductive information source • Models are effective and interesting • Unconscious effort of viewers

  5. Media Education American Academy of pediatrics (AAP) Committee on Public Education

  6. Media Youth Education • Media represents both advantages and health risk for children • The average child in the US spends >21 hours per week watching TV • This does not include time on the Internet, video & computer games, watching movies • Time with media displaces creative, active, & social events

  7. Aggressive Behavior • More than 1000 studies concluded that exposure to media violence increases risk of aggressive youth behavior • News reports of bombings, natural disasters, and violent crimes can traumatize young children

  8. Some Media Statistics • By the age 18 -- average US child will have viewed 200,000 acts of violence on TV • On average 20-25 acts of violence are shown on Saturday morning cartoons • Media violence is especially damaging to children under age 8 - can’t determine fact from fiction

  9. Sexual Content • Average child is exposed to 14,000 sexual references per year • Few deal with responsible sexual behavior - such as birth control or abstinence

  10. Tobacco & Alcohol • Tobacco companies spend $6 billion a year promoting • Alcohol companies spend $2 Billion • Leading movie characters promote the use of both alcohol and tobacco products on screen

  11. Nutrition • Increased use of TV has led to a sedentary youth population • Obesity in youth and childhood diabetes is growing phenomenon this country

  12. Positive Impact of Media Campaign • Thirteen weeks after the start of anti- drug campaign • Youth were more aware • Drugs seem scary to youth • Thought about health effects of drugs • Helpful to non-users • Media has less impact than peers

  13. How TV Violence Misleads Youth • Violence is often rewarded and seldom has negative consequences • Violence is everywhere • Violence is justified • Violence is funny • Violence is pleasurable

  14. Which Young people are susceptible to media violence? • If youth identify with one of the characters • Interpreting what they see as realistic • Personal fascination about the characters on a violent show.

  15. Media Education • An educated public has the ability to interpret and determine the purpose of the message • Educated public can make educated decisions regarding media selection • Educated public allows for positive and prosocial exploration of media uses

  16. A Media-educated Person Understands Media Messages: • Are all constructed • Shape our understanding of the world • Individuals interpret media messages uniquely • Powerful economic implications

  17. A Media-educated Person • Will limit use of media • Make positive media choices • Select creative alternatives to media consumption • Develop critical thinking and viewing skills • Understand the social, economic and emotional implications

  18. Media Education Helps Students: • Become less vulnerable to negative aspects of media • Evaluate content more critically • Change intentions to drink

  19. Pediatricians Should • Encourage parents to select appropriate programs for youth • Co-view and discuss content • Limit media time • Be good role models • Emphasize alternative activities • Create electronic free zone in children’s rooms

  20. More Recommendations AAP • Urge parents to avoid TV for children under age of 2 • Pediatricians should not use TV in waiting rooms • Pediatricians should alert and educate parents, school officials, other professionals • Pediatricians should encourage state and federal officials to develop media education programs • Pediatricians help to increase funding for media education research

  21. What impact does media have on you as a…. ? • Consumer? • Parent? • Learner • Employee/employer • Your project?

  22. References • http://www.4children.org/news/1-97toxl.htm • http://www.aap.org/advocacy/childhealthmonth/media.htm • http://www.4children.org/news/1-97toxl.htm • http://www.mediacampaign.org/newsletter/fall98/update17.html

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