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Land and Revenue Development Strategies. Matthew Preisler March 3, 2011. AIRPORT DEVELOPMENT. Realize the Highest and Best Use of Airport Property. Operationally Financially Economically. ACRP GUIDEBOOK. Guidebook on Best Management Practices for Leasing and Developing Airport Property
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Land and Revenue Development Strategies Matthew Preisler March 3, 2011
AIRPORT DEVELOPMENT Realize the Highest and Best Use of Airport Property. • Operationally • Financially • Economically
ACRP GUIDEBOOK Guidebook on Best Management Practices for Leasing and Developing Airport Property • Establish benchmarks and best practices based on successful airport development projects. • Develop a guidebook for use in the development of leasing, property management, and development agreements. • Make it applicable to airports of diverse size and complexity.
CASE STUDY APPROACH • Total of 10 Case Study Projects • 2 at Large-hub airports • 2 at Medium-hub airports • 2 at Small-hub airports • 2 at Non-hub airports • 2 at General aviation airports • Criteria • Stimulated economic activity • Created revenue for the airport sponsor • Employed a diversity of innovative alliances / stakeholders • Utilized creative / innovative financing methods • Optimized public and private investment
CASE STUDY PROJECTS • Albany International – HondaJet Sales and Maintenance • Baton Rouge Metropolitan – Coca-Cola Plant • Coastal Carolina Regional – Tidewater Air FBO • Collin County Regional – EDS Corporate Hangar • George Bush Intercontinental – Consolidated Rental Car Facility • Monroe County – Hangars (Innovative Lease Structure) • New Bedford Regional – Bridgewater State College Flight Training • Pittsburgh International – Clinton Commerce Park • Tampa International – PEMCO MRO • Ted Stevens-Anchorage International – Lynxs Alaska CargoPort
CHALLENGE Synthesize What We Learned! • Common Tools. • Common Partners. • Common Approaches. • Common Success Factors.
TEMPLATE FOR SUCCESS • Strategic Planning • Understand the Airport’s users, demand, and role. • Identify how the Airport ties into the economic fabric of the community. • Solid “Foundational” Documents • Planning, Leasing, and Financial • STAKEHOLDERS!!! - Cast the Net Far and Wide.
STRATEGIC PLANNING GOALS • Identify target development. • Aeronautical use • Non-Aeronautical use • Prioritize opportunities. • Establish a land use policy designed to accommodate target development. • Engage Stakeholders!
STRATEGIC PLANNING Airport Market Area Analysis Airport Business Plan Analysis Airport Overview: SWOT Analysis Formulate Final Business Plan Identify Target Development: Aeronautical and Non-Aeronautical Airport Overview: Operations & Assets Define Target Market: Geographic, Functional Establish Land Use Policy : Accommodate Development Opportunities Market Area Economic and Demographic Profile Catchment & Competition Identify and Engage Stakeholders Align Airport Goals and Objectives Best Practices: Funding, Incentives and Lease Structure Strategic Business Plan Airport Opportunity Profile Airport Demand Profile
UNDERSTANDING THE AIRPORT • Airport Infrastructure and Assets • Current and Potential Users • Identify Competition • Geographic • Functional • Define the Airport Market Area – Catchment Area
UNDERSTANDING THE MARKET • Economic and Demographic Overview of the Market Area • Key business and industry in the area • Population, Employment, Income, Education • Current and Potential Airport Demand Drivers • Aviation • Business and Industrial • Community Development/Goals
FOUNDATIONAL DOCUMENTS • Strategic goals must be reflected in Planning documents. • Ensure Land Use Plan, Building Standards and Zoning Ordinances Support Airport Vision and Direction. • Airport Master Plan • Land Use Plan • Airport Policies and Business Practices • Rules and Regulations / Building Standards • Rates and Charges / Fiscal Policy • Minimum Standards for Airport Development
STAKEHOLDERS – WHO? • Who Should They Include? • Airport Users and Tenants • Economic Development Agencies • Chambers of Commerce • FAA • Local Government • State Government • Developers • Community Organizations • Colleges and Universities • Anyone Else…
STAKEHOLDERS – WHY? • What do They Provide? • Advocacy • Expertise • Finance and Funding • Incentives • Cooperation
DEVELOPMENT PITFALLS • Grant Assurances • Lease Term • Reversion • Right of First Refusal versus Non-Compete Clauses • Financial Sustainability of the Airport versus Economic Development Potential • Airport versus Community Benefit • Aeronautical versus Non-Aeronautical Use