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Empowering PWDs through Social Enterprise-Corporate Collaboration

Explore collaborations between Social Enterprise New Life and Corporates to employ Persons with Disabilities (PWDs) through cases like Teresa New Life Coffee Shop and InterContinental Hong Kong.

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Empowering PWDs through Social Enterprise-Corporate Collaboration

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  1. Collaboration between Social Enterprise and Corporate for the Employment of PWDsKris WongGeneral Manager (Social Enterprises)

  2. Content • New Life and its Social Enterprises • Case#1 Teresa New Life Coffee Shop • Case#2 InterContinental Hong Kong • Case#3 Circle K

  3. New Life and its Social Enterprises

  4. New Life Psychiatric Rehabilitation Association • Non-governmental organisation established in 1965serving people in recovery of mental illness (PIR) • Service scope: Residential service / vocational rehabilitation / community / clinical psychology / public education / prevention and promotion • No. of PIR served in a year: 15,000

  5. WISE(Work Integration Social Enterprises) • Workability and employability of PIR • Community integration • Promotion of wellbeing Social Mission Business Goal Revenue / Surplus

  6. Social enterprises run by New Life Organic shops Retail & Direct Sales Farmfresh330 (Tai Wai) 新生農社 (TuenMun) Farmfresh330 (Queensway) Convenience Stores New Life Convenience Store (Kowloon Hospital) New Life Gourmet (ShekPai Wan) New Life Convenience Store (Kowloon Hospital) Direct Sales & eshop eshop330 rwb330 eshop Fruit wholesale

  7. F & B cafe330 Cafe330 (CUHK) Cafe330 (PWH) Cafe330 (HKU) Cafe330 (CMC) Restaurant Sun Garden Café (Kadoorie Farm) OneCafe(Castle Peak Hospital ) T.Cafe (T.Park) Food factories & party food service Other Cafes Party food service Delight Kitchen drinks330

  8. Others ecotourism ecotour330 Cleansing Service Kwai Tsing Cleansing Contract No. of social enterprises : 22 Property Management Property Management for Mindset Place

  9. Training and work opportunities created for PIR

  10. Monetary benefit created for PIR

  11. Corporate Social partnership as SE strategy

  12. Partnership for a crossover brand – Teresa New Life Coffee Shop

  13. Teresa New Life Coffee Shop 甜蜜蜜新生咖啡店 (2009 – 2017)

  14. A tripartite partnership • TNT Entertainment Ltd. • Sponsorship for set up • Right to use Teresa Teng’s • image Matching grant from the “Partnership Fund for the Disadvantaged” Government New Life • Operation • Human resources

  15. Impacts 1. Create more work opportunities to PIRs: • 5 employment opportunities • 8 training placements • Over 100 service users trained /25 employed in the open market • Extended job orders and income to sheltered workshop Employment in the coffee shop Training to PIR Job orders of souvenir for shelered workers

  16. Impacts 2. Public education and brand building through media coverage • over 110 media coverages • Areas covered: HK, China, Taiwan, Singapore, Malaysia, Japan, Philippines, USA, Australia, Dubai, etc.

  17. Impacts 3. Public education and brand building through public recognition Awards Received: • 2009 Top Service Award – Social Enterprise Service Award • The HSBC Living Business Awards 2009 - Honorable Mention (Community Project Category) • Hong Kong Proud Corporate Brand Awards 2010 - Corporate Social Responsibility Award • Hong Kong Proud Corporate Brand Awards 2010 - Potential Corporate Brand Award • 2013 Community Caring Shop of Kowloon City and YauTsimMong District • The 4th Hong Kong Outstanding Corporate Citizenship Logo 2014 - Social Enterprise Category

  18. Multi-facet Collaborations with InterContinental Hong Kong (ICHK)

  19. InterContinental Hong Kong (ICHK)

  20. 2009 2010 • SE promotion to ICHK staff • Hotel visit for New Life • Volunteering • Purchasing New Life’s organic products • Mental health talks • Employment of New Life Service Users 2011 • Cooking class for New Life • Christmas fund raising campaign 2012 2013 • Social Day • New Life Hamper • Food waste donation program • Food sharing program 2014 2015 • “InterContinental Garden” in New Life Farm • Employment workshop for people challenged by ASD • Christmas party for New Life’s service users and families • Launch of “New Life Salad” in ICHK 2016 2017 • Mindfulness workshops for ICHK staff • Community Visits • New Life Flag Sale 2018 2019 • “Poon Choi Feast”(盆菜宴) for New Life’s service users • ICHK x newlife mooncake fund raising campaign

  21. Building relationship and connection between New Life and ICHK through CSR initiatives

  22. Building relationship and connection between New Life and ICHK through expertise sharing Sharing by ICHK’s Director of Learning and Development Food safety practice sharing by Hygiene Manager Recipes Sharing by ICHK Chef

  23. Building relationship and connection between New Life and ICHK through expertise sharing Sharing by PIR and social worker Mental Health Talk by Dr. Tsang Fan Kwong Sharing sessions by Psychiatrist, PIR and social worker for hotel staff To connect ICHK staff with the knowledge in mental health and well-being To equip hotel staff’s communication skills with PIR To enhance hotel staff’s understanding and acceptance to PIR Mental Health Talk by Psychiatrist / CP

  24. Employment program for our Service Users ICHK Visit and Employment Workshop Introduction to ICHK & the working environment of a 5-star hotel Interview tips & experience sharing from the Managing Director of ICHK, Mr. Jean-Jacques Reibel Sharing by Mr. Reibel Talk given by the Director of Learning and Development Hotel visit for our service users Sharing by our service users (17 May 2010)

  25. Employment Program for our Service Users • Workplace adjustment Flexible work hours arrangement Mentor

  26. Collaborations with ICHK Impacts: • Employment of PIRs/ ASDs in hotel industry • Demonstrate a good example in the field • Enhancing SE operation and competitiveness Housekeeping F & B 6-9 YEARS • 1 YEAR

  27. Corporate Social Partnership with Circle K

  28. Partnership with a Corporate Retail Chain: Circle K

  29. Revamp of New Life Convenience Store 新生便利店 Before 2013 After revamp

  30. Sharing merchandising and logistic supply SKU increased by 20% New product ranges such as frozen lunch boxes

  31. Training for our staff in Circle K Store

  32. Partnership with Corporate Retail Chain: Circle K • Impacts: • Enriching the product ranges of New Life Convenience Stores and improving business performance • Improved training environment to enhance employability of PIR • Employment of PIRs in Circle K and open market

  33. Benefits of partnership

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