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For : School Wellbeing Leeds

Learn about Professor Fergus Lowe's initiative, The Food Dudes, a behavior change program focusing on children's health and wellbeing through healthy eating and physical activity. Over 700,000 children have participated in this award-winning program, which targets whole school behavior change in various settings including home, classroom, and dining halls. Discover how childhood obesity is prevented through interventions that connect with a child's psychology and demonstrate a strong evidence base to actually change behavior. Meet the dynamic Food Dudes who encourage rewards, repeated tasting, and positive role modeling for a sustainable environment promoting healthy choices. The program includes a comprehensive Primary School Programme called 'Food Dudes Full Force' with parental involvement, rewards, competitions, and choice architecture strategies. Monitoring and evaluation aligned with the School Food Plan have shown significant improvements in children's consumption of fruits and vegetables. The initiative has received prestigious awards and recognition for its impact on combating obesity and promoting public health excellence.

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For : School Wellbeing Leeds

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  1. For : School Wellbeing Leeds The Food Dudes Presented by: Professor Fergus Lowe

  2. About Us : Behaviour Change for Children’s Health and Well-Being Focus: Healthy eating & Physical Activity 700,000+ children participating Award winning social enterprise

  3. Whole School Behaviour Change Home Classroom Curriculum Dining Hall

  4. Restaurants / Fast Food Outlets Early Years Primary Schools S E N Home Programme Retail Outlets Current & Future Vision Whole Environment Sustainable Behaviour Change Dynamic Dudes

  5. How is childhood obesity prevented? Change Children’s Eating Habits and Physical Activity

  6. Requirements for Interventions Should Connect with Child’s Psychology Should Demonstrate Strong Evidence Base Should Actually Change Behaviour

  7. Role Modelling: Meet The Food Dudes

  8. Rewards

  9. Repeated tasting

  10. Whole School Programme: Primary School

  11. Programme Overview – ‘Food Dudes Full Force’ (Y1) Intensive Phase Tasting Parental and family involvement Movies Rewards Days 1-16 Maintenance Phase Competitions Dining Room Experience Parental and family involvement All Year

  12. Choice Architecture: FD Dining Experience Food Dudes Branding F&V Presentation Staff Prompts Reward System Visual Cues Food Dudes Menu Positioning Portion Control Healthy Choice ‘Nudges’ Staff Modelling Card Reward System Monitoring & Evaluation Aligned to School Food Plan

  13. Walsall, Dudley & Hounslow School Lunchtime Results 50% 49% Fruit 50% Vegetables 40% Sweet/fatty 32% 30% % consumed 21% 20% 19% 20% 10% 0% Baseline Follow-up Baseline Follow-up Follow-up Baseline

  14. Home Consumption of F&V POST Food Dudes Children Parents

  15. Awards World Heath Organization Best Practice Award for Counteracting Obesity Chief Medical Officer’s Gold Medal Award Combating Obesity Public Health Excellence Awards, West Midlands Partnerships Local Authorities Research + Intelligence Association Best Use of Health Research Local Authority Catering Award Most Innovative Concept

  16. Outcomes Large and long-lasting improvements in diet Biggest effects with poorest eaters Benefits whole family Inclusive- children of all abilities Starts early – from Nursery onwards

  17. Thank You Q A &

  18. London Schools Study: Preventing Health Inequalities 48% Fruit 50% 48% Vegetables 40% 30% % consumed 20% 11% 10% 7% 7% 5% 4% 2% 0% Before After 4 months Before After 4 months Control School Food Dudes School Horne et al. (2004)Increasing children's fruit and vegetable consumption: a peer-modelling and rewards-based intervention. Eur. J. Clin. Nutr. 58, p1649-1660.

  19. Parental Endorsement “It would be beneficial for the health of children if Food Dudes were introduced into all primary schools.

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