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is Twitter for Twits and Facebook a Farce?

is Twitter for Twits and Facebook a Farce?. What’s all the hype about?. Who Am I?. One of his famous shirts. Denis O’Regan. Director of. What is Denis going to talk about?. What is Twitter & Facebook? Generation Y A brief Guide on using Twitter Quick Fire Quiz.

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is Twitter for Twits and Facebook a Farce?

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  1. is Twitter for Twits and Facebook a Farce? What’s all the hype about?

  2. Who Am I? One of his famous shirts Denis O’Regan Director of

  3. What is Denis going to talk about? • What is Twitter & Facebook? • Generation Y • A brief Guide on using Twitter • Quick Fire Quiz

  4. What is ? (tweet) Follower I just brushed my teeth This is video hilarious http://bit.ly/bJpFP1 Dentist? Likes Fun and is Curious

  5. What is ? Info Photos Wall Events Apps Links Causes

  6. Wall My Blog Recent Activity Some Fun Collection of Activities

  7. Info Your Profile

  8. Photos A Place to Share Photos/Videos etc.

  9. Events Publish Events and Invite People

  10. Links Share Links to Other Websites

  11. Causes Share Causes, Invite Donations

  12. Meet My Daughter Aisling

  13. Generation Y what is Generation ? • “Echo Boomer” • “Millennial” • Born 1982-95 (15 to 28 years)

  14. Characteristics of Generation Y • Individual Expression (most radical change in China) • More Culturally Liberal and Morally Tolerant than Generation X • The rise of instantCommunicationTechnologies via the Internet • The growth of Social Networking and Interactive Gaming platforms

  15. Why the Sociology Lesson? • In 2010 Gen Y will outnumber Gen X (Baby Boomers) • 96% use at least one Social Network • Fastest growing segment on Facebook? 55-65 year-old females

  16. Twitter – Surely a waste of time? Sad people with nothing better to do?

  17. the Big Party What would you do?

  18. the Big Party • Look for people you might knowTwitter Search • Find people who are into the things that interest youSearch Topics - follow people • Listen to folks - so you begin to get to know themRead carefully

  19. the Big Party • Compliment peopleReply • Let them know when you agree with something they sayRe-Tweet (RT) • Ask a question about something that genuinely interests youtweet

  20. the Big Party Annoying People at the Party What Not to Tweet • Talk about their business • Try to Sell you stuff • Don’t listen or ignore you • Rude or Bad Language • Irrelevant Conversation • Mundane or Boring • Selling Stuff

  21. Ways to Target Decide Your Target Market (TM) • Relevant News Headlines to you TM • Genuinely Useful Tips for your TM • Answer the Questions of your TM • Relevant Invitation of Opinions from your TM • Celebrate a Relevant Achievement • Share a Relevant Inspiration • Mention Relevant Calendar Events

  22. Quick fire Quiz Who owns ? What’s the largest Search Engine? What’s the 2nd largest Search Engine? 999,987,865 videos and counting

  23. Quick fire Quiz What’s the number 1 activity on the Web? Pornography? Social Media

  24. Quick fire Quiz What percentage of consumers trust Advertisements? 14% What percentage of consumers trust Peer Recommendations? 78%

  25. What Year was this? 1992

  26. Searching in 1992 How most people looked for you then…

  27. What Year was this? 2008

  28. Searching Now How did you look for a product or service this week? • Yellow Pages? • Thompson Local? • Exchange & Mart? • Newspaper? • Google?

  29. Search Engine Popularity (2008)

  30. Our habits are changing… Less of us Search for News

  31. How we get news… The News is finding Us!

  32. You won’t search for Products/Services… Products/Services will find you!

  33. Countries: the 5 biggest Populations? 1.3 billion China India 1.1 billion USA 309 million Indonesia 231 million 193 million Brazil

  34. Population of Facebook? 400 million The 3rd largest “country” …and growing!

  35. So What Do You Think? Is Twitter for Twits? and Facebook a Farce?

  36. Social Networking …are you Ready? the Quiet Revolution is already happening

  37. Social Networking What’s Your Social Media Strategy? It’s all just hype

  38. And to finish – Pick a YouTube Viral

  39. Watch this Space! Launched 9 Feb 2010

  40. Facebook Case Studies www.facebook.com/Pringles Packed with home made Pringle adverts of people singing weird songs plus an application where you can upload your photo to a Pringles Conga (then invite your friends to join) www.facebook.com/cocacola This fan page was not created by Coca-Cola. And when it became really big the company took to unorthodox step of encouraging the creators – read the story. www.facebook.com/Starbucks Starbuck take the modesty approach avoiding in the face adverts and flashy games. Instead they have focussed on allowing their fans to enthuse about their coffee but also gently introducing social causes like the Haiti Earthquake, World AIDs day and Recycling www.facebook.com/adidasoriginals Adidas have really focussed on their Dream Client. The fan page is packed with videos of skateboarding, RAP music, competitions, and celebrity endorsements by David Beckham, Katy Perry, Kevin Garnett, Missy Elliott, and Mark Gonzales.

  41. Social Media is the Cherry on Top Promoting Your Business on the Internet is a multi-faceted approach

  42. Social Media is the Cherry on Top Promoting Your Business on the Internet Friday 5 March 2010 Harlow Enterprise Hub Contact 01279 777169

  43. Thank You for watching Denis O’Regan www.easykey.net

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