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Sheffield - Lighting the Flame for Sport

Sheffield - Lighting the Flame for Sport. Making the most of the London 2012 Olympic and Paralympic Games. Regional 2012 Strategy – Tourism Yorkshire Gold part of W2Y Yorkshire’s great party 2012. Increase participation in sport and physical activity Coach and volunteer development

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Sheffield - Lighting the Flame for Sport

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  1. Sheffield - Lighting the Flame for Sport Making the most of the London 2012 Olympic and Paralympic Games

  2. Regional 2012 Strategy – Tourism • Yorkshire Gold part of W2Y • Yorkshire’s great party 2012

  3. Increase participation in sport and physical activity • Coach and volunteer development • Top level sport • The Cultural Olympiad • Major sports events and International Training Camps • Business development

  4. Success so far - International Training Camps • 4 GB teams based in Sheffield. • GB volleyball alone have spent approx £1million in local economy

  5. Success so far - Major Sports Events linked to 2012 • FINA Diving World Series (2007-2010) • English Open International Table Tennis 2009 (and 2011?) • World Goalball Championships 2010, • European Fencing Championships 2011, • UK Schools Games 2011

  6. How’s tourism fit in to the events and pre games camps success? • Team Sheffield:- • Correct images & Information in pre games training camp & Event bidding promotional material • Correct accommodation for event & Camps • Additional activity to do when teams / supporters are here • Ensuring sport decision makers get the right impression of Sheffield • Supporting arrival in UK and Getting teams to the Olympic village

  7. Future opportunities - Cultural Olympiad • Existing events linked to cultural Olympiad • Develop opportunities around W2Y “Party” • Torch relay

  8. Elliott, Dennis, Adbu, Farah, Zara & Lauren

  9. Why • Up to £300M economic benefit • International profile • City celebration • Sports participation • Confidence and pride

  10. The numbers • Dec 16 decision on Candidate Host Cities (CHC) • 12 cities • 17 stadia - Hillsborough • 67 criteria and 82 sub-criteria! • Two inspection visits, 3 written submissions and a final interview • England bid submitted in May and host nation announced by FIFA in December

  11. The event • It is the largest single sports event in the world featuring the world’s most popular sport and our national game. • The Finals take place over 31 days with 32 Teams take part. • There are over 3 million spectator tickets to watch games at the event; • television audience of 24 Billion in 240 different countries. • 19,000 media attended the event and • 15,000 volunteers plus 16,000 stewards assisted in its successful staging

  12. Germany 2006 • 20 million people visited the FIFA Fan Fests in host cities • Additional 2 Billion Euros in retail sales • 50,000 new jobs created • Germany World Cup Org Committee made 56.5 million Euros net profit • 3.5 million more overnight stays by visitors from abroad in the first 6 months of 2006 • 44% of tickets went to international visitors

  13. South Yorkshire • Economic impact in 2018 is expected to be £3.2 billion nationally • £180 - £300 million locally • At least 8 teams will play in Sheffield – not fixed group • Training grounds and stadia in Rotherham, Doncaster and Barnsley could be used • Hotels used for pre-game and base camps • Yorkshire South Tourism – central to bid • Relationships with partners authorities are key

  14. Questions? • Further info www.sheffield-lightingtheflame.com www.yorkshire-gold.com www.sheffield2018.co.uk

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