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What would patient satisfaction look like from the baby’s perspective ?. Phyllis Kombol , RNC, MSN, IBCLC, RLC Perinatal Partnership Conference September 27, 2010. No Disclosures. I work at CMC-NorthEast in Concord, NC My opinions are my own……. Survey says….
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What would patient satisfaction look like from the baby’s perspective? Phyllis Kombol, RNC, MSN, IBCLC, RLC Perinatal Partnership Conference September 27, 2010
No Disclosures • I work at CMC-NorthEast in Concord, NC • My opinions are my own……
Survey says….. • Did the staff respond to your requests promptly?
Survey says….. How satisfied were you with…. • Courtesy
Survey says….. How satisfied were you with…. • Nurses’ attitude toward your requests • Attention • Skills • Promptness
Survey says….. • Were your meals served on time?
Survey says….. • Did the environment help you rest?
Objectives • Identify evidence-based practices for the establishment of effective breastfeeding in the early postpartum period. Breastfeeding??
Why breastfeeding? • Can’t we be baby friendly without breastfeeding being involved? • When would the baby NOT want this? • When would it be inadvisable? • Baby Friendly Hospital Initiative
Why should we look at this from the baby’s perspective? • Do we only want to satisfy the patients who are likely to write letters of complaint or compliment? • Who speaks for the baby? • What is our responsibility? • What if the mother’s preferences are in conflict with what is best for the baby?
Evidence-based care:Why history, her story and big story are not necessarily the best evidence-based way to provide care
If babies could speak, what would they say? • What are baby’s priorities for an experience that is: • “5 star” • “Remarkable” • “Excellent”
“Get customer service right”Dave Ferguson, Growth Coach columnIndependent Tribune 11/1/2009— 5 B’s • Be the customer: put yourself in the customer’s place • Be easy to get in touch with, available and pleasant • Be website friendly—make sure your site is easy to navigate…call to action • Be in contact with your customers…often • Be the business relationship they want you to be…make them feel important and special by doing little things for them, like inviting them to lunch
What about nipples that seem too… • Big • Small • Flat • Thick
Sources • ILCA's 2005 "Clinical Guidelines for the Establishment of Exclusive Breastfeeding“ • UNICEF BFHI materials, accessed from UNCIEF.org • WHO's 1998 "Evidence for the Ten Steps to Successful Breastfeeding"