It’s why I am here today

1. I’m Shane. I’m Chair of Slow Food London.I’m not important – the woman I taught to bake a cake in her saucepan is. It’s why I am here today

2. Most of Slow Food UK’s money is restricted funds. Equally, it – importantly- has to give £60 000 a year to Slow Food International for the work SFI does over-seas. A conundrum.... How to fund the UK?

3. Slow Food UK sought more members, so the Trust asked individuals why they didn’t join. Sounds good? 42% Adults snore at least three times a week..... Except that people often act differently to how they say they will ... But only 8% admit to it

4. So what was the one wish that non members told Slow Food would make them join?

5. They said, indeed promised, to join in their thousands, if, only one wish were granted... ... And that was if the membership fee became lower

6. Except, these people also didn’t think they snored. And they didn’t join Slow Food

7. Q. But where did the decrease get funded from anyway? A. The Local Rebate

8. The same local rebate that funded the “cook a cake in your saucepan” in some of Europe’s poorest housing estates. That paid for “Feed a family for a fiver”That paid for educational projects in “failing” schools.

9. How can we do things differently?

10. Become more affordableReduce Churn ratesLess admin – lower cost base

11. Yes! I really want to help support Slow Food and it’s educational projects.I wish to give a monthly donation of £4  £3  £2  Other £……I am joining as □ Individual Min £2 per month □ Family Min£ £3 per month □ Youth Please pay by credit/debit card About 60% people always tick the first box X X Anyone wanting to pay the current fee still can do so

12. Checks to see if monthly payees also snore Allows the office to put the systems in place The London Trial

13. Local Fund From every monthly donation above £3.00 an amount is placed in a ring-fenced fund for local groups to apply for.The incentive for groups to recruit members returns