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Today’s Lecture

Learn about various types of vegetable production methods and understand market dynamics for successful marketing strategies. Explore different market types and gardening approaches, from small-scale home gardening to large-scale truck farming. Discover the essentials of marketing, promotion, and sales to effectively move commodities from farm to customer while maintaining quality and cost efficiency.

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Today’s Lecture

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Presentation Transcript

  1. Today’s Lecture • Types of Vegetable Production • Knowing and Understanding your Market

  2. Types of Vegetable Growing Market Gardening Small scale, local/regional, multiple crops Extensive Truck Farming Large scale, national, fewer crops Intensive Processing Large scale, near processor (local), few crops Mechanized Greenhouse Small Scale, national, few crops Intensive Seed Production Large scale, international, many crops Extensive & Intensive Home Gardening Small scale, local, multiple crops Extensive

  3. TruckFarming: Lettuce Production in California

  4. Processor Farming: Pickle harvest in South Texas

  5. Greenhouse Farming: Dutch Cucumbers in Spain

  6. Seed Production: Onion seed in New Mexico

  7. Home Gardening: Raised Beds

  8. Marketing • Promotion, Selling & Advertising of your product • Performance of services required to move commodities from the farm to the customer in the desired form, at the right time, in the right place, and at the desired price

  9. Marketing Objectives • Supply a product that your customer wants or needs • Move the product with the least loss of quality • Provide sales appeal with attractive and convenient product • Keep market costs at a minimum • Provide fair prices to both consumer and producer

  10. Market Outlets • Fresh Market • Direct to Consumers • Direct to Retailers • Direct to Wholesalers • Grower Cooperatives • Processing • Contract with Processor

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