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SWOT Analysis

SWOT Analysis. Intro to Marketing. Find “Exercise – SWOT Day 1” in teacher outbox. Complete Part 1 – your career goal. Do Now. Strengths Weaknesses Opportunities Threats. SWOT. Learn parts of a SWOT analysis Learn how it is used Apply SWOT to a personal goal. Today’s Objectives.

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SWOT Analysis

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  1. SWOT Analysis Intro to Marketing

  2. Find “Exercise – SWOT Day 1” in teacher outbox. • Complete Part 1 – your career goal. Do Now

  3. Strengths • Weaknesses • Opportunities • Threats SWOT

  4. Learn parts of a SWOT analysis • Learn how it is used • Apply SWOT to a personal goal. Today’s Objectives

  5. Where are we today? BCG Matrix How can we grow? P/M Grid How it Fits into Planning Can we get there? SWOT

  6. SWOT Overview SWOT video

  7. Internal capabilities that help a company reach its objectives. • Brand, reputation • Unique product • Technology • Customer service Strengths

  8. Internal limitations that interfere with a company reaching its objectives. • Poor reputation • Poor products • Obsolete technology • Poor customer service • Basically, many strengths can be weaknesses if the firm does a poor job. Weaknesses

  9. External factors that a company can exploit to achieve its objectives. • Market growth • New technologies, innovations • Weak competitors Opportunities

  10. External factors that challenge a company’s performance. • Strong competitors • Technological changes • Poor economy • Government regulation Threats

  11. Career SWOT – Stock trader

  12. Go to “Exercise – SWOT Day 1” • Complete Part 2 – your personal SWOT on your career goal. Career SWOT

  13. Present to your elbow partner • Partner – find one strong point. • Partner – make one improvement suggestion. Pair - Share

  14. Action Plan – Stock Trader

  15. Go to “Exercise – SWOT Day 1” • Complete Part 3 – develop a personal action plan to: • Build on your strengths • Correct your weaknesses • Exploit opportunities • Counter threats Action Plan

  16. SWOT helps us determine whether we can achieve our goals, and what will help or hinder us from getting there. • By identifying strengths, weaknesses, opportunities and threats, we can build an action plan to get us to our goal. Summary

  17. Complete exit ticket. • What is a SWOT? • How do we use it? Exit Ticket

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