All-Staff Meeting • July 13, 2010

1. All-Staff Meeting • July 13, 2010

2. AGENDA • Rare’s top priorities for the rest of the year • Measuring impact: rare pride cohort AZE – tropical Andes • New faces • RarePlanet: What is the next big thing? • BSC measure of the month: hours of training • Closing AGENDA

3. t RARE’S TOP PRIORITIES Brett Jenks, CEO AGENDA

4. OUR PRIORITIES Share stories of impact Establish sustainable revenue stream Develop next round of thematic cohorts Practice great management

5. 1. Share our stories of impact

6. Broad coverage of campaignEastern Steppe, Mongolia Threat: Hunters from Choibalsan have caused a significant decrease in the population of the Mongolian gazelle. Solution: The Campaign Manager has taken on a broad social marketing strategy involving large-scale distribution of collateral, SMS updates, school visits, and appearances on multiple radio and TV shows. The campaign’s Barrier Removal component involves training rangers to protect and monitor wildlife. Results: Too early for measurable impacts on gazelle populations, but so far the campaign has enjoyed broad media coverage. The campaign mascot regularly appears on a national children’s TV show, and hundreds of people receive and respond to SMS updates. The CM has collected a lot of anecdotal evidence of the campaign’s reach, as she has encountered many people who already receive her updates or watch her show. Campaign Impact

7. Snare traps removed by villagers on patrolHunchun Nature Reserve, China Threat: The small population of Siberian tigers around the reserve was severely threatened by poaching of tigers’ prey. Not only were the tigers losing their source of food, but they were also subject to accidentally being caught in snare traps. Solution: Build public understanding of the value of the tiger, its prey and the reserve, while providing incentives like bee boxes in exchange for participating in patrol teams to rid the forest of illegal traps. Results: Way too early to measure impacts on tigers, but the campaign has gotten a lot of press on the local, regional, and national level. Government officials have been very supportive. And representatives of other villages want to expand the campaign to their homes as well. Campaign Impact

8. Increased respect for no-take zoneBahia Kino, Mexico Threat: Destructive fishing practices and fishing for banned products have severely threatened endangered fish and sea turtles in Bahia Kino. Solution: End the tragedy of the commons by giving fisherman the desire and the means to fish sustainably. Establish fishers’ rights. Show fishers the growing sea life in no-take zones. Results: Preliminary results show a decreasing number of infractions and increasing fish populations in the no-take zone. Campaign Impact

9. Poachers prosecuted because of hotlineNam Et-PhouLouey National Protected Area, Laos Threat: The population of Indochinese tigers in this important reserve has been put at risk by the depletion of its prey. People have been illegally hunting the tiger’s food sources for both subsistence and trade. Solution: Get the public involved in enforcement. Establish and market an anti-poaching hotline, and then improve law enforcement officials’ ability to respond to these calls. Results: The hotline has received 95 calls, 28 of which were directly related to poaching incidents. Seven reported cases were passed on to a multi-agency committee, and within a week of reaching the committee, three of seven resulted in fines. Enforcement! Campaign Impact

10. Stronger enforcement of fishing regulationsAndavadoaka Coast, Madagascar Threat: A variety of endangered marine species, including fish and sea turtles, have suffered as fishers use destructive equipment and techniques inside the Velondriake Marine Protected Area. Prior to the campaign, community leaders tended to let infractions go unpunished. Solution: Use creative marketing to build support for enforcement, and improve leaders’ ability to enforce the rules. (One key tool to get the message out is the “moving billboard” – a sail painted with the campaign logo and slogan.) Results: Community leaders found enough evidence to follow up on six of the 10 reported infractions, and successfully issued fines for four. Enforcement! Campaign Impact

11. Zero uncontrolled forest firesRiaLagartos Biosphere Reserve, Mexico Threat: In 2008, over 35 hectares of tropical forest in the reserve’s core area (home to the endemic and endangered Yucatan wren) were destroyed by agricultural fires. Solution: Create the desire to stop fires from spreading into the reserve, and give farmers the means to control their fires. Results: In the 2010 burning season, farmers and ranchers did not start a single uncontrolled fire – in spite of a drought which increased the threat. In the one instance that someone outside the target audience set a fire, brigades quickly put it out (as they had been trained) before it reached the reserve’s core area. Campaign Impact

12. 500 hectares of forest conservedIBA Central de Veracruz, Mexico Threat: Prior to the campaign, farmers were rapidly destroying the forest in a designated Important Bird Area to grow sugarcane and raise livestock. Endangered migratory birds, including the peregrine falcon, were quickly losing an important stop-over site. Solution: Demonstrate to farmers the benefits of certifying their land as Private Conservation Areas. Results: Shortly after the campaign launched, 15 farmers decided to certify their land as Private Conservation Areas. The combined area of the land they committed exceeded the campaign’s Barrier Removal goal of 500 hectares. Campaign Impact

13. 2. DEVELOP SUSTAINABLE REVENUE STREAM

14. Several models were rejected outright • Membership. NRDC spends $2.5M to raise $3M in membership and the start up costs would be very high. • Online donations. This is another form of membership. Except for relief operations, this is an unlikely choice at present. • Fee for Service. Despite the hype, very few nonprofits grow above $5M per year with this model. (Campaigns will continue to be co-financed by partners.) • Prime government contractor. To compete, Rare would have to change its business model drastically and justify major trade offs with its mission. • Foundations.This segment accounts for less than 10% of Rare’s revenue, 5% of TNCs, 12% of WCS’s. Important, but not a major priority. Source: Bridgespan Group research

15. Fundraising potential 1. Major US Donors 2. Government and Multilaterals Incremental investment ($7.5 million- total over 5 years)

16. 3. DEVELOP NEXT ROUND OF THEMATIC COHORTS

17. #1. ANDES AZE SPECIES and CLOUD FOREST LOSS  

18. #2. CORAL TRIANGLE SUSTAINABLE FISHERIES

19. #3. MADAGASCAR? DEFORESTATION & FUEL EFFICIENT STOVES

20. #4. APESCAPES? BUSHMEAT AND GORILLA POACHING IN CENTRAL AFRICA  

21. #5. BRAZIL? DEFORESTATION AND REDD

22. 4. PRACTICE GREAT MANAGEMENT

23. Practice Great ManagementSituational Leadership

24. Practice Great ManagementMeeting Design

25. Practice Great ManagementLeadership Coaching

26. CONTINUE IMPROVING PROGRAMS Average Average Above Average Below Average Below Average Above Average Recruiting Training Campaign Design Implementation Sustainability

27. OUR PRIORITIES Share stories of impact Establish sustainable revenue stream Develop next round of thematic cohorts Practice great management

28. MEASURING IMPACT: Rare Pride Cohort AZE – Tropical Andes Keith Alger, VP Latin America

29. Evaluating Rare’s Theory of ChangeDemonstrating Rare’s Theory of Change Rare pride cohort aze

30. Activity 1: Biological Monitoring (indicates CR)Partner: Birdlife International Activities: • Design of a biological monitoring protocol for all 12 sites, data collected by trained teams • Oriented to species change at the farm level • 2 rounds of data collection, pre and post • Participatory data collection Rare pride cohort aze

31. Activity 2: GIS Analysis of Land Cover Change (Indicates TR)Partner: University of Wisconsin, Madison Activities: • Satellite imagery and habitat cover change over time (4 data periods) Rare pride cohort aze

32. Activity 3: Case Study (Indicates cause of BC)Partner: Foundations of Success Activities: • Study design (current) to test the hypothesis that Pride sites with payment schemes accelerate conservation impact more than payment scheme sites without Pride campaigns • Information collection (informant interviews, surveys) • Comparison and analysis • Final report (2012) Rare pride cohort aze

33. Control and Comparison Sites Control: • Sites used to establish causal impact of a specific intervention upon a result, independent of other causal factors. • Sites the same as project sites, but without influence from project. • Random selection of project sites and control sites necessary to show causality free of confounding factors. Comparison: • Choose sites equivalent on known confounding factors • Used to find evidence of influence of variable over result. • Only weak attribution of casualty possible. • Allows comparison between project activities conducted at different times and by different teams. Rare pride cohort aze

34. NEW FACES Introducing Rare’s new staff AGENDA

35. John HanlyInformation Technology Director Joined May 10, 2010

36. Stuart GreenCohort Director PEP II, Philippines Joined May 14, 2010

37. Eleanor CarterCohort Director, Indonesia Joined June 1, 2010

38. Matt LutkenhousePEP Director Joined June 21, 2010

39. Angela CunPride Program Manager, China Joined July 5, 2010

40. AyshaGhadialiProgram Development Manager, Arlington Joins Rare August 1, 2010

41. Patrick MehlmanSenior Director of Program Development Joins September 1, 2010

42. RAREPLANET: WHAT IS THE NEXT BIG THING? Lark Dunham, VP RarePlanet AGENDA

44. rareplanetvision • Accelerate the creation of conservation • constituencies - bridging time and distance to improve impact & results.

45. Post-launch developments • Over 600 bug fixes and feature enhancements • ~3 fold increase in participation (blogs, comments, resource posts) • 80% of registered users have used the site in the last 90 days

46. rareplanettoday • 195 campaigns • 1500 members • (up from 370 July 2009) • 50K pageviews monthly • (up from ~30K July 2009)

47. Social Media & Content Syndication • 1320 Followers (up from 32 in November 2009) • Bright Spot: TNC Retweet of Andavadoaka Coast Blog to 30K • 801 Fans (up from ~100 in November 2009) • Bright Spot: 3rd highest traffic driver to RarePlanet • ~2K monthly pageviews to RareConservation.org • Bright Spots: Co-blogging program with other environmental bloggers Blog

48. lessons learned • Ease of use is critical to adoption • Social media is impacting our reach • Stories coming through the blogs are KILLER content

49. " Tools don't get socially interesting until they • get technologically boring." • -Clay Shirky, 2009 Nonprofit Technology Conference

50. Next Up • Focus on participation and storytelling • Make content creation even easier and accessible • Greater coordination with Communications to get those stories to other channels • Pilot Programs with Experts