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Join Maria Thomson in a panel discussion with Microsoft experts on the power of co-selling for partners, unlocking new markets, accelerating sales, and driving business success together. Learn about Marketplace, Partner Connections, and more!
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Build your business opportunities with co-sell I-PWM240 Panel Discussion
Moderated byMaria Thomson, WW Co-sell Evangelism and Success Lead Session panelists Brad Larsen Justin Holzwarth Caroline Lee Alyssa Fitzpatrick GM Worldwide Partner Sales Senior Director Partner Co-sell Program Senior Program Manager Commercial Marketplace Co-sell Program Manager
Co-sell Brad Larsen Senior Director, Partner Co-sell Program
Unparalleled growth opportunities – why co-sell matters to partners Co-selling enables partners to work directly with Microsoft on joint selling opportunities to reach a vast community of customers and create new sales opportunities that can accelerate business growth. Millions of customers, the global Marketplace ecosystem, and partnership with the largest commercial software sales force in the industry Extend reach Enter new markets with an expanded portfolio of solutions and access to the global partner reseller network Expand deals Create integrated solutions with Microsoft and partner-to-partner opportunities Accelerate wins Collaborate with Microsoft sellers to generate leads, amplify marketplace listings, and close deals
Marketplace Justin Holzwarth Senior Program Manager Commercial Marketplace
Microsoft’s commercial marketplace unlocks GTM Field Partner Center CSP Direct Web store In-Product SaaS AppSource(Business) Quote Center AzureMarketplace(IT/Developer) Publish and Engage Partner Center Deployment, billing & merchandising PaaS Transacting rules PUBLISHERS BUYERS ONE CATALOG IaaS Services Add-ins Publisher Guide: aka.ms/MarketplacePublisherGuide
Connected tooling Caroline Lee Co-sellBusiness Manager
Partner experience transformation Promise of convergence API connectivity reduces operational overhead with direct CRM integration Direct seller routing improve response time from MSFT Solution discoverability for MSFT seller's parity between 1st and 3rdparty solutions Simplify validation of co-sell deals up front approval process Coming soon this year Enabling Partner-to-Partner co-sell connections Allowing you to invite other organizations to cooperatively sell with you
Sell-with Alyssa Fitzpatrick GM Worldwide Partner Sales
Deck: Int/Ext/Insp Millions of possibilities – selling with Microsoft Connect with customers through Marketplace, partner channels, and field sellers Marketplace 1: Millions 1: Thousands Microsoft Value Global Marketplace Capabilities Microsoft Value Global Channel Reach Demand GenerationGlobal Demand Center 100k leads/month Demand Generation17M Partner Sellers P2P Reach 75M Buyers Reach 500K partner opportunities Leads Generated via Search Leads Generated via Search Microsoft Sellers 1: Many – SMC Corporate 1: Few - Enterprise Microsoft Value Co-sell with MS Field Sellers Microsoft Value Co-sell with MS Field Sellers Field Sellers1,800 Field Sellers6,500 Reach 28K Corporate Customers Reach 12K Enterprise Customers Co-sell (IP and Services) Co-sell (IP and Services)
Moderated byMaria Thomson, WW Co-sell Evangelism and Success Lead Session panelists Brad Larsen Justin Holzwarth Caroline Lee Alyssa Fitzpatrick GM Worldwide Partner Sales Senior Director Partner Co-sell Program Senior Program Manager Commercial Marketplace Co-sell Program Manager
Outcome Deeper understanding of how we can work together through field sellers, marketplace, connected tools and other partners to drive joint business success
Visit in co-sell booth in the Hub Join the co-sell ready partner community What’s next? Session recordings and PowerPoint presentationswill be available on Session Scheduler within 24 hours.
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