Presentation to the Parliamentary Portfolio Committee for Health 14 March 2003

2. Presentation to the Parliamentary Portfolio Committee for Health 14 March 2003

3. ARA VISION To be the representative authorityand policy making bodyof the South African Beverage Alcohol Industry on the SOCIAL ASPECTS OF BEVERAGE ALCOHOL

4. ARA MISSION To protect the right and freedom of members to trade and promote the responsible use of alcoholbeverages, as part of a healthy lifestyle,among those who have already taken the decision to consume beverage alcohol.

5. ARA PURSUIT OF VISION & MISSION • Promote, support and encourage educational efforts • Ensure responsible marketing: advertising, packaging, promotion and selling • Participate in dialogue with public health community and other stakeholders • Contribute in development of alcohol policy • Promote responsible alcohol policy for ARA member employees • Promote alcohol related research • Establish and maintain alcohol information resource base • Promote ARA vision and mission in the retail sector

6. ARA PURSUIT OF VISION & MISSION Focus on prevention and target those most at risk and vulnerable in respect of alcohol abuse

7. 1986 1981 “FORUM”Becomes Social Aspects of Alcohol Committee (SAAC) of the Liquor Industry Loosely constituted Industry Forum“To ensure objective scientific debate, problem solving and policy making”– In regard to abuse of its products 1989 First full-time Director appointed to implement SAAC objectives 1996 SAAC changes name to Industry Association for Responsible Alcohol Use (ARA) ARA HISTORY

8. ARA CORPORATE MEMBERS Distell Douglas Green Bellingham E Snell & Co. Guinness UDV Jonkheer KWV Mooiuitsig SAB Miller

9. ARA LINKS MEMBERSHIP OF ORGANISATIONS • International Council on Alcohol & Addictions (ICAA) – Switzerland • Centre for Information on Beverage Alcohol (CBA) – London • Research Society on Alcoholism (RSA) - USA • The Researcher-Practitioner Association of SA (SAR-PSA) • The S A Alliance for the Prevention of Substance Abuse (SAAPSA) • Foundation for Alcohol Related Research (FARR) – South Africa

10. ARA LINKS AFFILIATE ORGANISATIONS • International Center for Alcohol Policies (ICAP) – Washington DC • The Portman Group - UK • STIVA - Netherlands • DIFA - Germany • The Amsterdam Group - Pan-European • The Canadian Center on Substance Abuse • The Century Council - USA

11. ESTABLISH AND MAINTAIN ALCOHOL INFORMATION RESOURCE BASE Member of Centre for Information on Beverage Alcohol (CBA) Affiliated to: • International Centre for Alcohol Policies (Washington) • Canadian Centre on Substance Abuse • Amsterdam Group (Brussels) • Portman Group (London) • Foundation for Alcohol Related Research Attend international conferences: • Research Society on Alcoholism (RSA) • International Council on Alcohol and Addictions (ICAA) • International Medical Advisory Group (IMAG)

12. PROMOTE ARA VISION & MISSION IN THE RETAIL SECTOR ASSOCIATE MEMBERS: Glen Carlou Vineyards; Groot Constantia; Hartswater Wine Cellar; L’Ormarins; La Motte; McGregor Winery; Namibia Breweries; Natal Wine Merchants; Neethlingshof; NMK Schulz Fine Wines & Spirits;North Western Wine Merchants; Oranjerivier Co-operative Wines; Overgaauw; Overhex Wine Cellar; Paul Cluver Wines; Perdeberg Co-operative; Pernod Ricard South Africa; Riebeek Wine Cellar; The Reciprocal Wine Trading Co; Rooiberg Winery; Rustenberg; Slanghoek Wine Cellar; Spier Resort Management; Stellenzicht Vineyards; Vriesenhof; Waterford Wines; Western Province Cellars; The-Wine-of –the-Month Club; Winkelshoek Cellar; The Brewing Industry Association of SA; SA Brandy Foundation Allesverloren; Baron & Quail Franchising; Barrydale Co-operative Cellar; Boschendal; Brandvlei Co-operative Brown-Forman Beverages Africa Ltd; Cape Wine Cellars; Cederberg Cellars; Chamonix Wine Farm; Coppools & Finlayson Int; De Trafford Wines; De Wetshof; Du Toitskloof Co-operative; Excelsior;

13. PROMOTE ARA VISION & MISSION IN THE RETAIL SECTOR • ASSOCIATE MEMBERS: • THE SPAR GROUP (tops): • 65 stores; target over 140 stores by end of 2003

14. PROMOTE, SUPPORT AND ENCOURAGE EDUCATIONAL EFFORTS • Life-skills education:schools Horizon Project; NW Province (ICAP sponsored); Curriculum 2005 • Life-skills education: adults sponsored research to establish needs of “parents”, undertaken by IHTD • “Sensible drinking project” in trauma units:sponsored pilot in Cape Metropole Region – currently rolling out • Road safety campaigns:in support of Arrive Alive Click to see other campaigns Click to see print campaign Click to hear radio campaign continue

15. DRINK & DRIVE Radio Campaign Male Male Female Double Vision Friends Barman back print campaign

16. ARRIVE ALIVE Print Campaign Click to view enlarged version Back to radio campaign More print campaigns Continue with presentation

17. Other Print Campaigns Click to view enlarged version Back continue

18. ARRIVE ALIVE Print Campaign Click to view enlarged version Back to print campaign next Continue with presentation

19. ARRIVE ALIVE Print Campaign Click to view enlarged version Back to print campaign next Continue with presentation

20. ARRIVE ALIVE Print Campaign Click to view enlarged version Back to print campaign next Continue with presentation

21. ARRIVE ALIVE Print Campaign Click to view enlarged version Back to print campaign next Continue with presentation

22. ARRIVE ALIVE Print Campaign Click to view enlarged version Back to print campaign next Continue with presentation

23. ARRIVE ALIVE Print Campaign Back to print campaign next Continue with presentation

24. ARRIVE ALIVE Print Campaign Click to view enlarged version Back to print campaign next Continue with presentation

25. ARRIVE ALIVE Print Campaign Click to view enlarged version Back to print campaign next Continue with presentation

26. ARRIVE ALIVE Print Campaign Click to view enlarged version Back to print campaign next Continue with presentation

27. ARRIVE ALIVE Print Campaign Click to view enlarged version Back to print campaign next Continue with presentation

28. ARRIVE ALIVE Print Campaign Back to print campaign next Continue with presentation

29. ARRIVE ALIVE Print Campaign Click to view enlarged version Back to print campaign next Continue with presentation

30. ARRIVE ALIVE Print Campaign Click to view enlarged version Back to print campaign next Continue with presentation

31. ARRIVE ALIVE Print Campaign Click to view enlarged version Back to print campaign next Continue with presentation

32. Click to view enlarged version Back to print campaign next Continue with presentation

33. Examples of campaign elements - poster in store Christmas 1999 - “Celebrate wisely. Do the wise thing this festive season …” Click to view enlarged version Back to print campaign next Continue with presentation

34. Examples of campaign elements - tokens Press ad (wraparound - Mail & Guardian, City Press, Sunday Times - “Make this the safest Easter yet (Please see inside)” Reflective arm bands issued to pedestrians Click to view enlarged version Back to print campaign next Continue with presentation

35. Examples of campaign elements - breathalyser poster Poster (Easter 1998) - “Every time you drink and drive you put your life and others at risk . Do the responsible thing this Easter …” Click to view enlarged version Back to print campaign next Continue with presentation

36. Examples of campaign elements - breathalyser poster Poster (Easter 1999) - “The only way to drink is responsibly. In the interest … Every time you drink and drive you put your life and others at risk . Do the responsible thing this Easter …” Click to view enlarged version Back to print campaign next Continue with presentation

37. Examples of campaign elements - press ad Press ad (Easter 2000) - “Every time you drink and drive you put your life and others at risk. So if you’re drinking this Easter, be responsible. If you are over the limit please get in the passenger seat and make these holidays the safest yet.” Click to view enlarged version Back to print campaign next Continue with presentation

38. Examples of campaign elements - participative lively education • T Shirt worn by • CommutaNet staff - • (Xmas 2000) • “If you have been watching watch your step” • Campaign accompanied by star music tapes. Click to view enlarged version Back to print campaign next Continue with presentation

39. Examples of campaign elements - posters Poster, Xmas 2000 Click to view enlarged version Back to print campaign next Continue with presentation

40. Examples of campaign elements - posters Billboard at taxi rank - pedestrian awareness (Xmas 2001) Billboard at Du Noon taxi rank facing road to alert motorists of pedestrians (Xmas 2001) Click to view enlarged version Back to print campaign next Continue with presentation

41. Examples of campaign elements - websites, Mr Delivery Click to view enlarged version Back to print campaign Continue with presentation

42. PROMOTE, SUPPORT AND ENCOURAGE EDUCATIONAL EFFORTS • Life-skills education:schools Horizon Project; NW Province (ICAP sponsored); Curriculum 2005 • Life-skills education: adults sponsored research to establish needs of “parents”, undertaken by IHTD • “Sensible drinking project” in trauma units:sponsored pilot in Cape Metropole Region – currently rolling out • Road safety campaigns:in support of Arrive Alive • BUDDY Programmes:universities and technikons since the late 1980’s; focus: dangers of drinking and road use

43. CONTRIBUTE TO ALCOHOL POLICY DEVELOPMENT • On Road Transport Safety Board, at the invitation of National Minister of Transport • On W Cape Policy Development Panel, at the invitation of MEC for Finance • on Foetal Alcohol Syndrome (USA DoH) at invitation of USA-SA Consultative Forum • ANCYL Policy on Substance Abuse • On W Cape committee examining cheap bulk wine issue, at invitation of MEC for Finance

44. DIALOGUE WITH PUBLIC HEALTH COMMUNITY & OTHER STAKEHOLDERS • Regular contact with national and provincial govt.officialsand departments on relevant issuese.g. legislation; transport, social & health matters etc. • Regular liaison with alcohol research and public health community e.g. SAIMR (now NHLS), WHO, SAR-PSA, SAAPSA, FARR • Liaison with NGOs e.g. IHTD, SANCA, ADAPRRC • Participation in national and international conferences e.g. ICAP, ICAA, RSA, SAAPSA, IMAG, TAG

45. PROMOTE ALCOHOL RELATED RESEARCH • MAJOR RESEARCH INITIATIVES: • Adult life skills education • Alcohol cost-benefit study • Alcohol in pregnancy (FARR)

46. PROMOTE ALCOHOL RELATED RESEARCH • MAJOR RESEARCH INITIATIVES: • CAPACITY DEVELOPMENT: • Institute for Health Training & Development (IHTD) for the training of trainers. • Alcohol & Drug Abuse Prevention, Rehabilitation & Research Centre (ADAPRRC) under direction of Prof Solly Rataemane. • FARR (Foundation for Alcohol Related Research) under chairmanship of Prof Denis Viljoen. • Post-graduate Research Fellowships at FARR since 1998.

47. FOUNDATION FOR ALCOHOL RELATED RESEARCH (FARR) • HISTORY OF ASSOCIATION: 1995 – funded FAS epidemiological study in W Cape 1996 – established FARR with ongoing commitment on admin. costs 1996 – NIAAA sponsored site visit of eminent alcohol scientists 1997 – 5 research projects launched 1997 – ARA Postgraduate Research Fellowship launched

48. FOUNDATION FOR ALCOHOL RELATED RESEARCH (FARR) • HISTORY OF ASSOCIATION: • CURRENT STATUS: • 17 research projects running or near completion • Dr Nat Khaole and Dr Louisa Bhengu completed p-g studies

49. FOUNDATION FOR ALCOHOL RELATED RESEARCH (FARR) • CURRENT PARTNERS / FUNDERS IN RESEARCH / PREVENTION: • NIAAA – National Institute on Alcohol Abuse & Alcoholism • University of Cape Town Medical School • University of Stellenbosch Medical School • NHLS – National Health Laboratory Services • MRC – Medical Research Council • DoH – Mental Health & Substance Abuse Directorate • Provincial DoH – W Cape, Gauteng, N Cape, E Cape • CDC – Centers for Disease Control • SAWIT – SA Wine Industry Trust • Kaiser Family Foundation • University of New Mexico • Indiana University School of Medicine • Wayne State University • University of Wisconsin

50. ENSURE RESPONSIBLE MARKETING • ARA Marketing Code: Advertising, Packaging, Promotion andMedia rules • ARA Code of Business Practice • Licensee Training programme: curriculum development phase • Responsible Drinking campaign – radio medium