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Research Proposal Process: Evaluation and Content

This chapter explores the purpose and variations of research proposals and requests for proposals (RFPs), as well as the processes for evaluating their quality. It also examines the benefits and unethical uses of RFPs.

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Research Proposal Process: Evaluation and Content

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  1. Chapter 4 Business Research Requests and Proposals

  2. Learning Objectives Understand • the purpose of the request for proposal and the research proposal; how each is used • the variations on each and their contents • the processes for evaluating the quality of proposals

  3. Exhibit 4-1 The Research Proposal Process

  4. Exhibit 4-1 The Research Proposal Process: Using a Research Supplier

  5. Formalize research procurement process Provide control function Provide evaluation opportunity Provide monitoring device Establish performance expectations Benefits of the RFP RFPs

  6. Unethical Uses of RFPs • Help sponsor plan project budget • Gather cost estimates and design ideas for in-house projects • Create impression of competitive bid for sole-source project

  7. Activities in the RFP Process Qualify potential vendors Write and distribute RFP Answer supplier questions Evaluate submissions Award contracts and start Provide critique to all suppliers

  8. RFP Components Proposal administration information Summary statement of problem Technical section Management section Contracts and license section Pricing section

  9. Covering Kids RFP

  10. Services Data collection Data analysis Client meetings Travel Respondent survey incentives Mail costs Telephone costs Design meetings Facilities/ Equipment Pilot tests Report preparations Computer models Project management Questionnaire/ reproduction costs Labor Deliverables Pricing Section

  11. Instructions to bidders Cost proposal Background Services and support Vendor information Proposed solution RFP Elements RFP Elements

  12. Research Supplier/ Staff Experience and industry status Code of ethical performance Skill and experience Project management Research skills Businessknowledge Compatibility/ Desirability Supplier Facilities/ Procedures Project management system Contractual arrangements Complaint handling procedures Quality assurance Facilities Reporting procedures Exhibit 4-2 Qualifying Research Suppliers

  13. Exhibit 4-1: The Research Proposal Process:Doing the Project Internally

  14. The Research Proposal Present management question Purpose Suggest data collection and analysis Discuss research efforts Propose necessary data

  15. Exhibit 4-3Proposal Development

  16. Exhibit 4-4Proposal Complexity

  17. Executive Summary Problem Statement Research Objectives Literature Review Importance/ Benefits of Study Research Design Data Analysis Nature/Form Research Qualifications Budget Schedule Facilities Project Management Bibliography Appendices Structuring the Research Proposal

  18. Exhibit 4-5 Modules

  19. Researcher Qualifications Professional Research Competence Relevant Management Experience

  20. Budgeting for Samples Scientific Telephone Samples (STS) provides random dial, listed, and business samples for telephone and online surveys

  21. Exhibit 4-6 Sample Proposed Budget

  22. Exhibit 4-7 CPM Schedule

  23. Elements of a Project Management Plan Management competence Financial/ Legal responsibility Organization of research team Plan Elements Team relationship with client Procedures Examples of past work

  24. The Research Proposal for MindWriter

  25. Exhibit 4-8 Research Proposal for MindWriter Complete Care Satisfaction Research

  26. Evaluation of a Research Proposal Informal Formal • Development of review criteria • Assignment of points • Assignment of weights • Generation of a proposal score • Consideration of other factors

  27. Critical Path Method Executive summary Literature review Project management Proposal Unsolicited Solicited Request for Proposal Key Terms

  28. Covering Kids RFP

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