Feb 2005 Sweeps

1. Feb 2005 Sweeps Eyewitness News @ 5pm is a consistent program that Salt Lake City viewers can depend on year-to-year! Eyewitness News @ 5pm grows its lead-in by 150%! HH Rtg/Sh Eyewitness News @ 5pm 5/12 Jane Pauley (4pm) 2/7 +150% HH Rating / +71% HH Share KTVX ABC 4 News @ 5pm 7/15 KTVX Oprah Winfrey (4pm) 8/19 -12% HH Rating / -21% HH Share KUTV 2 News @ 5pm 7/15 KUTV 2 News @ 4:30pm 6/14 +17% HH Rating / +7% HH Share EWN @ 5pmHH Rtg/Sh Feb’05 5/12 Feb’04 5/12 G:\tvsales\onesheet\2005 Feb\Book Breakout onesheets.ppt Source: Nielsen ViP Feb’05

2. Feb 2005 Sweeps Eyewitness News @ 5pm grows audience during the newscast… A18-49 by 23% A25-54 by 29% A18-49A25-54 KSL Eyewitness News @ 5pm (5-5:15pm) 13,000 14,000 KSL Eyewitness News @ 5pm (5:15-5:30pm) 16,000 18,000 +23% +29% KTVX ABC 4 News @ 5pm (5-5:15pm) 27,000 28,000 KTVX ABC 4 News @ 5pm (5:15-5:30pm) 24,000 24,000 -11% -14% KUTV+ 2 News @ 5pm (5-5:15pm) 18,000 21,000 KUTV+ 2 News @ 5pm (5:15-5:30pm) 17,000 20,000 -6% -5% G:\tvsales\onesheet\2005 Feb\Book Breakout onesheets.ppt Source: Nielsen ViP Feb’05