1 / 19

Education Opportunities Strategies

Higher Education ? Profile. UniversitiesBrazil has over 2,000 universities and over 5 million students enrolled.There are both public (25%) and private institutions, supervised by the Brazilian Ministry of Education.In the most recent ?The Times Higher Education Supplement" survey, Brazil had onl

hue
Download Presentation

Education Opportunities Strategies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    1. Education Opportunities & Strategies BRAZIL April 2008

    2. Higher Education – Profile Universities Brazil has over 2,000 universities and over 5 million students enrolled. There are both public (25%) and private institutions, supervised by the Brazilian Ministry of Education. In the most recent “The Times Higher Education Supplement” survey, Brazil had only 2 universities ranked in the world’s Top 200 – University of Sao Paulo (USP) & University of Campinas (Unicamp). Only 9% of all enrolled students complete a basic university degree. Business Schools Brazil has 24 ranked Business Schools with over 60 courses. Of these courses, only 6 are accredited by either AMBA or AACSB.

    3. Top Universities – by course Economics & Management Pontifícia Universidade Católica de São Paulo (PUC-SP) Universidade Federal do Rio Grande do Sul (UFRGS) Universidade Federal do Rio de Janeiro (UFRJ) Agrarian & Veterinary Science Universidade Federal de Viçosa (UFV) Universidade Federal de Lavras (Ufla) Universidade Federal Rural de Pernambuco (UFRPE) Natural Sciences Universidade Federal do Pará (UFPA) Universidade Federal do Rio de Janeiro (UFRJ) Universidade de São Paulo (USP- São Paulo) Health & Medicine Universidade de São Paulo (USP - São Paulo) Universidade Federal de Pernambuco ( UFPE) Universidade Federal de Santa Catarina (UFSC)

    4. Top Universities cont’d. Mathematics & IT Universidade Estadual de Campinas (Unicamp) Universidade Federal do Rio Grande do Sul (UFRGS) Universidade Federal do Rio de Janeiro (UFRJ) Social Sciences Universidade de Brasília (UnB) Pontifícia Universidade Católica de São Paulo (PUC-SP) Universidade de São Paulo (USP -São Paulo) Services Pontifícia Universidade Católica do Rio Grande do Sul (PUC-RS) Universidade Anhembi Morumbi Universidade Federal de Pernambuco (UFPE) Communication Universidade de Brasília (UnB) Universidade Federal de Minas Gerais (UFMG) Universidade de São Paulo (USP - São Paulo)

    5. Top Universities cont’d. Arts & Design Universidade Estadual de Campinas (Unicamp) Universidade Federal da Bahia (UFBA) Universidade de São Paulo (USP-São Paulo) Materials Science Universidade de São Paulo (USP - São Paulo) Universidade Federal de Minas Gerais (UFMG) Universidade Federal do Rio de Janeiro (UFRJ) Electrical & Mechanical Engineering Universidade de São Paulo (USP - São Paulo) Universidade Federal do Rio de Janeiro (UFRJ) Universidade Federal de Santa Catarina (UFSC) Architecture & Construction Universidade de São Paulo (USP - São Carlos) Universidade de Brasília (UnB) Universidade Federal do Rio Grande do Sul (UFRGS)

    6. Top Executive MBA Courses Lato sensu FIA (SP) MBA International – AMBA accredited FGV (RJ) MBA Business Management - AACSB FDC (MG) MBA Business - AMBA FIA (SP) MBA Business Management IBMEC (SP) MBA Executive Pittsburgh (SP) EMBA Worldwide - AACSB BBS (SP) MBA BBS - AACSB FUNDACE (SP) MBA Administration UNIFACS (BA) MBA Administration UNITAU (SP) MBA Business Management

    7. Top MBA Courses Strictu Sensu FGV (RJ) Executive UNITAU (SP) Professional EAUFBA (BA) Professional IBMEC (RJ) Professional

    8. Market Overview MBA programs are growing in Brazil through a variety of different strategies: Licensing (FGV) Focus on specific industries (IBMEC) & in-company/in-campus programs New courses (Retail MBA, Service MBA, etc. - FIA-USP) Junior MBA programs (ESPM, FGV, IBMEC) Geographical coverage (partnerships with regionally based schools) International Alliances that add one module at the end of a traditional course as an option for an additional charge.

    9. Current Market Features MBA degree is a must today for all recent undergraduates. Top schools have better recognition. No international schools are present in the market though Harvard, Wharton and Yale have some local presence (recruitment offices) for their US campus. Michigan and T-Bird left Brazil in 2002 when the dollar was high. Current weak dollar improves the opportunities. Living abroad & doing an MBA is the first option for 22-25 age group with the necessary resources. In Brazil, the typical candidate is 35 years old, married, with young children. He expects his employer to sponsor the MBA.

    10. General Economic Conditions Economic growth is opening up new management positions and better education signifies higher pay/quicker promotions. “New Economy” companies prefer executives that are ready to immediately deliver results – no investment in education required. Traditional MNC still invest in training, but this decision is made by individual Business Units with resources scarce. Decision-making process occurs from August to March. Executives wait until last minute to reach a decision because they will first seek company sponsorship. Employers always face an internal conflict between training one individual vs. a group with the same resources. Executive education competes with a company’s social programs.

    11. What It Takes to Succeed To be recognized as a world-renowned source of business knowledge Immediate results – Ex-alumni perform better than the competitors’. World-class professors & sense of elitism First class faculty docente corps. Flexibility with course structure & curriculum Example - classes offered on weekends for busier executives. Right pricing & perceived benefits Pricing in line with local salaries and the status that an international qualification provides

    12. Focus Recruitment Groups Brazilian executives of traditional multinational companies that value international experience International executives (or their spouses) based in Brazil Executives in the 30-45 year age group Executives in family-controlled businesses interested in strengthening their academic background. Executives of traditional multinational companies that value international experience. Expatriated Executives in Brazil are also a good target. Executives from 30+ to 45 years old. Executives of family businesses interested in good quality education. Individuals in negotiations with their companies about personal benefits. No focus on industry specific.Executives of traditional multinational companies that value international experience. Expatriated Executives in Brazil are also a good target. Executives from 30+ to 45 years old. Executives of family businesses interested in good quality education. Individuals in negotiations with their companies about personal benefits. No focus on industry specific.

    13. Example – Market Entry University of Pittsburgh Local office with 8 years experience in Brazil and over 200 alumni in Brazil Good international image and brand recognition International campuses (soon to open 4th in India) Strong Board of Advisors with representation from top Brazilian companies. Internationally recognized diploma obtained without interrupting a career Top ranked faculty with strong international network

    14. Market Challenges English language curriculum – only 15% of all Brazilian executives are fluent Local executives are intimidated by GMAT & TOEFL certificates – Issues of personal image and vanity are important restraints Pricing vs. local alternatives – EMBA costs double the most expensive local option (US$30,000) Limited media presence – one program vs. entire business school Just one program – no natural flow from undergraduate through to postgraduate

    15. Potential Threats Short Term - Top Ten Business Schools are expected to enter the market with similar programs over the coming years Longer Term - Better recognition of local Business Schools within International Programs

    16. Market Entry Strategies Explore partnerships with English language schools, commercial associations, industry federations and Executive Search companies through events such as “Executive Series” Use a Board of Advisors/ex-alumni to recruit executives Form strategic alliances with international corporations Offer targeted products – Family Business, Alliance for Excellence, tailored MBAs Focus on the banking industry

    17. Marketing Strategy Some effective marketing channels: Direct mailing Public Relations Agent Billboards (near international airports) News Radio Inserts Google Ads Business magazine (eg “Exame”) Portal website Executive Series – Invitations Happy Hour Events

    18. Regional Focus Target efforts in Southeastern Region Region includes the wealthiest and most populous states of Sao Paulo, Rio de Janeiro and Minas Gerais Region focuses the best educational institutions and the most competitive market for executives Over 90% of the best universities and business schools are located in this region.

    20. Market Entry Strategies Suggestions Open a local recruitment office Form strategic alliances with international companies and local business and industry associations Establish ex-alumni and Board of Advisors networks Develop MBA’s tailored to the local market conditions – length of time, curriculum, pricing Adopt a regional focus – Brazil’s southeastern region

More Related