ISMEA MONITORING MARKET SYSTEM: FRUIT AND VEGETABLES PRICES OBSERVATORY

1. ISMEA MONITORING MARKET SYSTEM: FRUIT AND VEGETABLES PRICES OBSERVATORY An example of the Italiancollectionprices System Patrizio Piozzi Roma 19/12/2012

2. ISMEA MONITORING MARKET SYSTEM: FRUIT AND VEGETABLES PRICES OBSERVATORY • Ismea: a general overview • Tasks and goals • The monitoring market system • The fruit and vegetablesObservatory: • Goals • How itworks • The results: on the web site • www.ismeaservizi.it

3. ISMEAThe Institute of Services for the Agricultural and Food Market - is a public body establishedin 1987 • Informative aboutagricultural an foodmarkets • financial • insurance • land management, rurallandimprovement and agricultural turnover • Technical assistance to Italian Public Administration at local and central level To support In accordance the DLgsn. 419 of 29/10/99 realisesservices: Agricultural and foodsystem (agricultural, financial, insurance, industrial stakeholders, public administrations and consumers) • improving market transparency and information • Relationshipbetweenbank and insurancesystem • increasing the companies' competitiveness and reducing their risks • reducing production and market activities risks To promote:

4. ISMEA MARKET AND INFORMATIVE SERVICES ARE BASED ON LONG TERM EXPERIECE STATISTICAL TOOLS Panels Data collection Network Data Analysis • Farm gate prices • Wholesaleprices • Comsumptionprices • Production costs • Lands market Observatory • Annualeconomic and financial report • Short termquarterly Report for eachfield of agriculturalsector • Weekly News about market trends • on demandstudies and analysis • Land market Annual report • Business farms panel • Business food firms panel of industrial processing • Business panel of retail operators • Consumer panel monitoring household food consumption • OrganicproductsObservatory • Geographical and originindicationProductsObservatory

5. ISMEA set of tools for food chain monitoring DATAWAREHOUSE Export Suppliers Farms Wholesalers DB foreigntrade Farm gate prices collection network Households consumption Groceryretailers Farmspanel Consumer panel monitoring household food consumption Business panel of retail operators Business food firms panel of first and second industrial processing Food firms Wholesale price collection network Traditionalretail Purchase prices of the means of agricultural production collection network DB ofindicationoforiginproducts Consumptionprice collectionnetwork by retailoperators Ho.re.ca Company balancesheets data Import DB foreigntrade Balancesheetsformainproducts Product chain

6. National institutions PARTNERSHIP EU Institutions Mipaaf, AGCM, mr. prezzi, Nas, … Associations agr., OP, … DG agri, Eurostat, gruppi previsioni, … Aia, Avitalia, Italia ortofrutta, … International body Amis, Franceagrimer … Food Processors Associations Credit Insurance Food company ABI (Unicredit, Bnl, BPop, Mps, …), Ania, Asnacodi Müller, Findus, …

7. ISMEA COLLECTION PRICE NETWORK – AN OVERVIEW The Ismea informative assetisbased on a data collectionNetwork - for agriculturalprices and costsmonitoring – and on specificPanels - for foodfarming and processing sectorsclimate and trend. The prices survey network - certified in accordance with the UNI EN ISO 9001:2008 – is organized on: • 250 expertinterviewerswho look for and collect data and market informations • 400 Places of survey on national territory for farm gate prices • 6.000 farm gate pricescollectedweekly for further 600 products • 50 wholesalemarkets • 17 GDO companies with 800 iper/super for consumptionpricescollection • 500.000 consumptionpricescollectedweeklyaboutfurther 5.000 products • 20 Places of survey for production technical means prices • 300 typology of production technical means monthly monitoring

8. NATIONAL FRUIT AND VEGETABLES PRICES OBSERVATORY - GOALS • To makeavailable the prices of the mostimportantfruit and vegetableproducts • To compare prices at different stages of the supplychain, homogenizing the products classification • To follow the pricesformationalong the chaincheckinganyanomalousbehavior THAT IS MARKET TRANSPARENCY

9. NATIONAL FRUIT AND VEGETABLES PRICES OBSERVATORY - GOALS The nationalfruit and vegetablesobservatoryas a part of Ismea pricesurveyworksalong the entirechain, from farm gate to retail Farm gate price network Interviewers • Citrus: 9 • Fruits: 24 • Vegetables: 24 Products • Citrus : 5 • Fruits: 15 • Vegetables: 30 Places • Citrus : 8 • Fruits: 25 • Vegetables: 38 Consumer prices network - Retail operator • 16 Products • Citrus : 6 • Fruits: 15 • Vegetables: 43 • Processedfruits and citrus: 10 • ProcessedVegetables : 34 Places (Province) • 83 Stores • 800 Farm gate price network Interviewers • Citrus: 9 • Fruits: 24 • Vegetables: 24 Products • Citrus : 5 • Fruits: 15 • Vegetables: 30 Places • Citrus : 8 • Fruits: 25 • Vegetables: 38

10. NATIONAL FRUIT AND VEGETABLES PRICES OBSERVATORY – HOW IT WORKS • Collettingdata from realbargaining • organizingprices in a Data warehouse • standardizingproductsclassification • processing data with appropriate weighting • makingavailablemanykind of processing data: • with differentlevels of aggregation; • atnational or locallevel; • coveringdifferent time intervals.

11. NATIONAL FRUIT AND VEGETABLES PRICES OBSERVATORY – THE RESULTS AS WELL AS MOST PART OD DATA COLLECTED AN OUTPUT PRODUCED, THE FRUIT AND VEGETABLES OBSERVATORY RESULTS ARE AVAILABLE ON THE WEB SITE

12. NATIONAL FRUIT AND VEGETABLES PRICES OBSERVATORY THANK YOU FOR YOUR ATTENTION