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Audiobooks Reinvented

Audiobooks Reinvented. Investor Showcase. The Audio Market Opportunity. Audiobook acceleration Audiobooks generated $1.5bn worldwide last year Publishers reporting > 10% Q on Q growth within audio Audiobook production doubled in last 3 years. Why will Audio continue to Grow?

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Audiobooks Reinvented

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  1. Audiobooks Reinvented Investor Showcase

  2. The Audio Market Opportunity • Audiobook acceleration • Audiobooks generated $1.5bn worldwide last year • Publishers reporting > 10% Q on Q growth within audio • Audiobook production doubled in last 3 years • Why will Audio continue to Grow? • Time poor generation turning to audio • Smartphone growth means audiobook player in everyones pocket • A brand new channel to market for audiobooks

  3. Pain for audiobook listeners 3 4 5 2 1

  4. Solution for audiobook listeners Bardowl subscribers can listen to any book anywhere, instantly 2 3 1

  5. How we launched our first product

  6. Business Model

  7. Business Model

  8. Business Model

  9. Value proposition to Publishers • Huge growth potential, latent demand • Revenue from backlist content • Unique customer marketing insight & Analytics • Promotion of other formats of books through social media • A viable competitor to the incumbent

  10. The Bardowl Team Chris Book CEO, Orange, Vantrix, WIN Plc Neil Chapman CTO Orange, Aepona, BSkyB David Sykes NED Pro-Vision, Motion Media, IBM Rob ShreeveNED One Alfred Place, Virgin Publishing, EU Smart Mark McCallum Random House, Pearson Laura Kalbag Design and User Experience Freelance Designer

  11. Traction • Angel investment summer of 2011 • Bardowl won Futurebook Innovation Award • Deals with leading Publishers signed • Successful launch in June 2012 • Launch white label app with Smarta.com The next 100 days • Expand the catalogue with fiction and general non-fiction • Consumer launch of main Bardowl app • Android app development

  12. Financial Highlights • Revenues of £19m in 2016 • Net Profit 30% • Peak Cash Requirement of £1,146,000 in September 2014

  13. Investment Required and what we will use it for • £1.2m A Round investment required in Q1 2013 • Fund Subscriber acquisition • Build core Bardowl team (CMO, VP North America, Developer) • Expansion of content catalogue • Expansion into North America and RoW Exit Strategy • Trade sale to media company or retailer • Audible acquisition by Amazon • Anobii and Mobcast acquisition by Sainsbury’s and Tesco • BBC Audiobooks acquired by Private Equity

  14. Bardowl is unique • Audiobooks - as the customer wants • Revenue share based on minutes listened • New insight on customer behaviour • Uses Social Media to attract new listeners • We have reinvented audiobooks we need £1.2m investment to take Bardowl forward.

  15. Thank-you

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