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July 2010

AMANDA CHRISTIE SOCIAL MEDIA. July 2010. Go where the people are Be creative & open-minded Generate & share relevant content Create conversations & make connections Ask for customer comments & feedback Keep the content fresh & consistent Localize your activity & messaging

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July 2010

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  1. AMANDA CHRISTIE SOCIAL MEDIA July 2010

  2. Go where the people are • Be creative & open-minded • Generate & share relevant content • Create conversations & make connections • Ask for customer comments & feedback • Keep the content fresh & consistent • Localize your activity & messaging • Have a plan – know your objectives • Empower employees to get involved Social MediaApproach

  3. Social MediaToolbox • Socialize - Facebook & Twitter • Blogging – Wordpress, Blogger, LiveJournal • Localize – Foursquare & Gowalla • Bookmarking – Delilcious, StumbleUpon • Share news – Digg, Reddit, Slideshare, • Video – Wordpress, Youtube, Flickr • Livecasting – Ustream.tv, Livestream • Events – Upcoming, Meetup.com

  4. Social MediaClient Experience

  5. Social MediaMonsanto – Case Study • Objective: • Reduce customer churn rate • Develop customer relationships beyond product & price • Build awareness for the new brand messaging • Strategy: • Create conversation outside of sales • Solicit feedback from our customers • Speed to market - beat the competition to the social media sites • Tactics: • Creation of Facebook, LinkedIn and Twitter pages • Localized, farmer tips on the Asgrow website, industry blogs & Twitter • Commodity & weather update text message program • Webcasts and podcasts featuring Monsanto executives • Collect & post videos created by farmers & retailers

  6. Social MediaMonsanto – Case Study, p. 2 • Results: • Brand health increased by 20% in 6 month period • Secured video, audio and written testimonials from farmers • Hit text message program goals within first two months –over 600 farmer subscriptions • Links: • http://www.youtube.com/watch?v=qhHXtdJbPag • http://www.facebook.com/Asgrow • http://twitter.com/Asgrow • http://twitter.com/MonsantoCo • http://www.monsantoblog.com/ • My Role: • Strategic Planning • Idea Generation • Budgeting • Team Lead • Script Writing • Agency Oversight • Research & Measurement

  7. Social MediaBud Light Party Cruise – Case Study • Objective: • Create a buzz around BL Party Cruise • Secure media & retail partner involvement in the promotion • Pull contemporary adults into grocery, • c-store and on-premise accounts for their chance to win • Strategy: • Integrated campaign to launch this monumental promo • Create online conversations with contemporary adults • Create viral content to gain awareness • Tactics: • Create Facebook and MySpace pages for winners to connect before the cruise • Web banners, video ads, blog postings and links on relevant websites • Host parties on premise to create excitement and distribute pamphlets that drive customers online • Post TV ads, original video content and party pics on Youtube and other social media sites • Email campaign to remind consumers of the promo and their chance to win

  8. Social MediaBud Light Party Cruise – Case Study, p. 2 • Results: • Nearly 30% of Party Cruise winners joined the Party Cruise Facebook and MySpace Pages • The earned social media coverage tripled the brand impressions during this promotional period • Despite the large budget Party Cruise was deemed a success by executives and is currently in its third year of activation • Links: • http://www.facebook.com/BudLightPartyCruise • http://www.myspace.com/budlightportparadise • http://www.wokk.com/ • http://www.budlightportparadise.com/ • My Role: • Creative Concepting • On Premise Retail Event Planning • Localized ad template project management • Facebook & MySpace content creation • Collaboration with internal A-B stakeholders • Agency Team Leader • Timeline & Budget

  9. Social MediaCSL Tax Advisors – Case Study • Objective: • Launch new tax resolution services • Build overall awareness for this local tax firm • Secure three face-to-face client meetings • each week • Strategy: • Drive traffic to company website through social media and paid advertising • Optimize the functionality, searchability & content of the website • Establish CSL Tax Advisors as knowledge leaders on tax resolution • Create relationships & trust with potential • clients via social media • Tactics: • Search Engine Optimization for the company website • Direct mail campaign to drive traffic to the website • Company website blog featuring tax tips & IRS alerts • Google Places & Yahoo Local profiles • Monthly e-newsletter available on the company website • BBB membership and A+ Rating

  10. Social MediaCSL Tax Advisors – Case Study, p. 2 • Results: • Too early to tell…this campaign is launching July to August • Links: • http://csltax.com/ • http://www.bbb.org/stlouis/business-reviews/taxes-consultants-and-representatives/c-s-l-tax-consulting • http://www.accountant-finder.com/CSL • http://local.yahoo.com/CSL • My Role: • Marketing Consultant • Competitive Research • Brand Identity Development • Strategic Planning • Project Management • Measurement of all Tactics

  11. AMANDA CHRISTIE www.amandachristie.wordpess.com Amanda.christie@sbcglobal.net (314) 680-5070

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