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MkT 421 uop Courses/ uophelp

MKT 421 Week 1 Discussion Question 1<br>MKT 421 Week 1 Discussion Question 2<br>MKT 421 Week 1 Individual Assignment Defining Marketing<br>MKT 421 Week 2 Discussion Question 1<br>MKT 421 Week 2 Discussion Question 2<br>MKT 421 Week 2 Individual Assignment Marketing Mix<br>MKT 421 Week 2 Team Assignment Marketing Plan Phase 1<br>

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MkT 421 uop Courses/ uophelp

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  1. MKT 421 UOP Course Tutorial For more course tutorials visit www.uophelp.com

  2. MKT 421 UOP Course Tutorial MKT 421 Entire Course MKT 421 Final Exam Guide 1 • MKT 421 Week 1 Discussion Question 1 • MKT 421 Week 1 Discussion Question 2 • MKT 421 Week 1 Individual Assignment Defining Marketing • MKT 421 Week 2 Discussion Question 1 • MKT 421 Week 2 Discussion Question 2 • MKT 421 Week 2 Individual Assignment Marketing Mix • Which of the following statements best describes the modern view of marketing? 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 

  3. MKT 421 UOP Course Tutorial MKT 421 Final Exam Guide 2 MKT 421 Final Exam Guide 3 • According to the text, marketing means: • Which of the following statements best describes the modern view of marketing? • Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of • 1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:

  4. MKT 421 UOP Course Tutorial MKT 421 Final Exam Guide 4 MKT 421 Final Exam Guide 5 • 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are • activities a firm should do as part of • 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds • 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds 

  5. MKT 421 UOP Course Tutorial MKT 421 Final Exam Guide 6 MKT 421 Final Exam Guide 7 • According to the text, marketing means:2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds  • 1) According to the text, marketing means: • 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of

  6. MKT 421 UOP Course Tutorial MKT 421 Final Exam Guide 8 MKT 421 Final Exam Guide 9 • 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are • activities a firm should do as part of • ) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds • they will make, is:

  7. MKT 421 UOP Course Tutorial MKT 421 Final Exam Guide 10 MKT 421 Final Exam Guide All 10 Sets • Which of the following statements best describes the modern view of marketing? 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:  • This tutorial contains 10 sets of final exam of MKT 421 • for details of each set please go "MKT 421 Final Exam" under categories on the Home Page

  8. MKT 421 UOP Course Tutorial MKT 421 Final Exam Guide MKT 421 Week 1 Discussion Question 1 • 1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of • Sales management communications. • Integrated promotional marketing. • Sales promotion communications.   • Integrated marketing communications. • Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

  9. MKT 421 UOP Course Tutorial MKT 421 Week 1 Discussion Question 2 MKT 421 Week 1 Individual Assignment Defining Marketing • Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans? • Resource: University Library • Write a 700- to 1,050-word paper in which you define marketing. • Include in your paper your personal definition of marketing and • definitions from two different sources. Based on these definitions, • explain the importance of marketing in organizational success.

  10. MKT 421 UOP Course Tutorial MKT 421 Week 1 Individual Assignment Favorite Brand MKT 421 Week 2 Discussion Question 1 • This tutorial contains 2 different papers • Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: • Identify a brand about which you are passionate. • Explain a minimum of three reasons why you are passionate about this brand. • What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

  11. MKT 421 UOP Course Tutorial MKT 421 Week 2 Discussion Question 2 MKT 421 Week 2 Individual Assignment Marketing Mix • What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy? • Select a company currently experiencing marketing changes. • Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix: • Each of the four P's should be addressed on its own slide.

  12. MKT 421 UOP Course Tutorial MKT 421 Week 2 Individual Assignment Marketing Mix MKT 421 Week 2 Individual Assignment Personal Branding • Resources: University Library, Internet • Write a 1,400- to 1,750-word paper in which you describe the • elements of the marketing mix (product, place, price, and • promotion). In addition, select an organization with which you are • familiar and describe how each one of the four elements of the • marketing mix affects the development of the organization’s • Write a 750- to 1000-word paper that does the following: • Summarizes your background and what makes you unique in a 1-paragraph elevator pitch • Identifies 3 to 4 companies you want to work for, and an explanation as to why • Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision

  13. MKT 421 UOP Course Tutorial MKT 421 Week 2 Team Assignment Marketing Plan MKT 421 Week 3 Discussion Question 1 • Resources: University Library, Internet • Create a new product or service for an existing organization. This • product or service will be the basis for your Marketing Plan • Paper. Obtain your instructor’s approval of your product or • service before beginning this project. • Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

  14. MKT 421 UOP Course Tutorial MKT 421 Week 3 Discussion Question 2 MKT 421 Week 3 Individual Assignment Marketing • Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product? • Resources: University Library, Kudler Fine Foods Virtual • Organization • Use the Virtual Organization link on the student website to • access additional company information on Kudler Fine Foods.

  15. MKT 421 UOP Course Tutorial MKT 421 Week 3 Individual Assignment Perceptual Map MKT 421 Week 3 Team Assignment Marketing Plan • This tutorial contains 2 different papers • Review "perceptual mapping" located on the Week 2 ERR page. • Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing • Resources: University Library, Kudler Fine Foods Virtual • Organization • Use the Virtual Organization link on the student website to • access additional company information on Kudler Fine Foods. • Write a 1,050- to 1,400-word paper in which you justify the

  16. MKT 421 UOP Course Tutorial MKT 421 Week 3 Team Assignment Strategy MKT 421 Week 4 Discussion Question 1 • This tutorial contains 2 different papers • Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course. • What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

  17. MKT 421 UOP Course Tutorial MKT 421 Week 4 Discussion Question 2 MKT 421 Week 4 Individual Assignment Blue Ocean • What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels? • Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: • A description of blue ocean strategy and its importance • A product or service that might be considered a blue ocean move and why

  18. MKT 421 UOP Course Tutorial MKT 421 Week 4 Individual Assignment MKT 421 Week 4 Team Assignment Marketing Plan • Resources: Using Perceptual Maps in Marketing simulation • Complete the simulation, Using Perceptual Maps in Marketing, • located on the student website. • Write a 1,050- to 1,450-word summary in which you address the • following: • Resources: Using Perceptual Maps in Marketing simulation • Complete the simulation, Using Perceptual Maps in Marketing, • located on the student website. • Write a 1,050- to 1,450-word summary in which you address the • following: • For each of the three major phases in the simulation, describe

  19. MKT 421 UOP Course Tutorial MKT 421 Week 4 Team Assignment Product MKT 421 Week 5 Discussion Question 1 • This tutorial contains 2 different papers • Use the product and organization you identified in your Week 3 Strategy and Positioning Paper. • Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues

  20. MKT 421 UOP Course Tutorial MKT 421 Week 5 Discussion Question 2 MKT 421 Week 5 Individual Assignment Environmental • You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why. • Resources: University Library, Internet • Select an organization with which you are familiar that conducts • both domestic and global marketing. • Write a 1,050- to 1,400-word paper in which you identify the • environmental factors that affect global and domestic marketing • decisions.

  21. MKT 421 UOP Course Tutorial MKT 421 Week 5 Team Assignment Marketing Plan • Resources: University Library, Internet • Select an organization with which you are familiar that conducts • both domestic and global marketing. • Write a 1,050- to 1,400-word paper in which you identify the • environmental factors that affect global and domestic marketing

  22. MKT 421 UOP Course Tutorial For more course tutorials visit www.uophelp.com

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