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Farming the BOLD Way for Market Domination

Farming the BOLD Way for Market Domination. Steven Schlueter. Steven Schlueter. Austin, TX BOLD Coach KWU Master Faculty. Please complete an evaluation form found in the back of your program guide. What Is Farming? Farm = market segment = narrow market = niche = MARKET DOMINANCE.

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Farming the BOLD Way for Market Domination

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  1. Farming the BOLD Way for Market Domination Steven Schlueter

  2. Steven Schlueter Austin, TX BOLD Coach KWU Master Faculty Farming the BOLD Way for Market Domination

  3. Please complete an evaluation form found in the back of your program guide. Farming the BOLD Way for Market Domination

  4. What Is Farming?Farm = market segment = narrow market = niche= MARKET DOMINANCE Farming the BOLD Way for Market Domination

  5. Myths about Farming Farming the BOLD Way for Market Domination

  6. Myths about Farming Farming the BOLD Way for Market Domination

  7. Myths about Farming Farming the BOLD Way for Market Domination

  8. Myths about Farming Farming the BOLD Way for Market Domination

  9. Myths about Farming Farming the BOLD Way for Market Domination

  10. Selecting Your Farm Geographic Farm Farming the BOLD Way for Market Domination

  11. Working Your Farm Farming the BOLD Way for Market Domination

  12. Working Your Farm Use BOLD Tactics to Build Reputation Establish Your Reputation First • Reputation vs. Relationship Farming the BOLD Way for Market Domination

  13. Seven Steps to Building Your Reputation • Become the Expert in a Week • First Listing in Days or Weeks, not Months • Doors, Doors, Doors • Open House Events Farming the BOLD Way for Market Domination

  14. Seven Steps to Building Your Reputation 5. Initial Marketing 6. Ongoing Marketing 7. Outperform the Market and Tell Everyone Farming the BOLD Way for Market Domination

  15. Become the Expert in a Week • Preview, Preview, Preview • Drive Sold and Pendings • Review Sold History/Statistics • Complete a Total Market Overview • Do Your Homework on the Community Farming the BOLD Way for Market Domination

  16. First Listing in Days or Weeks • Current and Old Expireds • For Sale by Owners • Resources • Data Providers • Landvoice • The REDX • Arch Telecom • Vulcan 7 Farming the BOLD Way for Market Domination

  17. Doors, Doors, Doors • 50+ Contacts Weekly (150+ Attempts) • Item of Value (Market Data / Success Evidence) • Follow Live Contacts with Personal Note • Goal: Reputation First – Relationship Second Farming the BOLD Way for Market Domination

  18. Open House Events • Circle Prospect Open House • Area Specialist Signing • Open Early for Neighbors • See Pg. 71 of SHIFT for Additional Tactics Farming the BOLD Way for Market Domination

  19. Initial Marketing • 8 x 8 for Saturation • Demonstrate Market Knowledge • Demonstrate Community Knowledge • Evidence of Success ASAP • Be Consistent Farming the BOLD Way for Market Domination

  20. Ongoing Marketing • 12 Direct Campaign • Evidence of Success • Market Data: Be the Expert • Community Support (come from contribution) • Create a Directory • Organize Neighborhood Garage Sale • Community Website/Blog/Etc. Farming the BOLD Way for Market Domination

  21. Outperform the Market • Sell It Fast and Tell Everyone • Sell at High List-to-Sales Price Ratio • Tastefully Promote Your Successes • Testimonials, Testimonials, Testimonials • Ask for Referrals Throughout the Transaction • Adopt Orphan Clients Farming the BOLD Way for Market Domination

  22. BOLD LawBEDO HAVE Farming the BOLD Way for Market Domination

  23. Skills of a BOLD Farmer • Converts FSBOs in One or Two Calls / Visits • Knows How to Handle the 5 Expired Objections • Knows the Market and Trends • Is Skillful with Open Houses • Knows the Just Listed / Just Sold Scripts • Comes from Contribution Farming the BOLD Way for Market Domination

  24. Resources for the BOLD Farmer • BOLD Experience (take it ten times) • Mastery Coaching • Fast Track Coaching programs • Language of Sales • Mega Listing Skills Farming the BOLD Way for Market Domination

  25. “People are always blaming their circumstances for what and where they are. I don't believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and if they can't find them, make them.” - George Bernard Shaw Farming the BOLD Way for Market Domination

  26. Thank You! Please complete an evaluation form found in the back of your program guide. To download a free copy of this presentation, GO TO: www.familyreunion.kw.com/downloads

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