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Windows Media Everywhere

Windows Media Technologies 7 7-306 Oliver Pribramsky Program Manager Digital Media Division Microsoft Corp. Windows Media Everywhere. Distribution. Content Authoring. Playback. Solutions. Windows Media Content Development & Deployment. UNICAST, MULITCAST. Live Content.

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Windows Media Everywhere

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  1. Windows Media Technologies 77-306Oliver PribramskyProgram ManagerDigital Media Division Microsoft Corp.

  2. Windows Media Everywhere Distribution Content Authoring Playback Solutions

  3. Windows Media Content Development & Deployment UNICAST, MULITCAST Live Content License Server End Users: Home, Business Live Feed Encoding Workstation On-demand Content Web Server Windows Media Services Server Streaming from a Web Server Download & Play Streaming From a WM Server Editing Workstation Stored Content Playback Distribution Authoring

  4. Windows Media Technologies 7The only Internet Broadband-Ready Digital Media Platform Easiest to Use& Extend • All-in-one, customizable player • Simple, yet powerful encoder • Open platform for developers Highest Quality Audio & Video • Double the music with CD-quality audio • Near Broadcast-quality video at 60 frames/sec • “True-to-the-source” screen capture Industrial StrengthSecurity • Complete end-to-end secure distribution • Secure streaming of audio and video • Manage rights w/ new flexible business rules Highest Scalability& Reliability • Industry-leading server scalability • Unparalleled server reliability • Most cost-effective digital media platform

  5. Technology Components Windows Media Technologies 7 Windows Media SDK Windows Media Format Windows Media Encoder Windows Media Player Windows Media Rights Manager Windows Media Services

  6. Easiest to Use & Extend Windows Media Technologies 7 Windows Media SDK Windows Media Format Windows Media Encoder Windows Media Player Windows Media Rights Manager Windows Media Services

  7. All-in-One Best Audio & Video Experience More Personality Windows Media Player 7 • Unified Player • CD Playback and Digital Recording • Enhanced Media Library • Media Guide • Internet Radio Tuner • New Look and Design • One-Click Portable Device and Storage • Media Support Easy to Use • Best Audio quality • Best Video quality at all speeds • Eye-catching Visualizations Support • Improved Audio and Video Controls • Great New Branding and Customization • Opportunities for Content Providers • Interactive Skins • AMG Enhanced Album and Artist Information

  8. Demo

  9. Windows Media Player:Everywhere • Fastest-growing streaming media player • 34% usage increase from Sept-Oct vs. 5.3% for RealPlayer • Windows Media Player was used in more U.S. households in December 1999 than any other multimedia (Media Metrix) • Licensed Windows Media Player copies has reached over 100 million for the first time • Windows Media Player recently made available for many devices including:Casio Cassiopeia E-100/E-105, Compaq Aero 1500/2100 and HP 430SE palm-size PCs

  10. Highest Quality Audio & Video Windows Media Technologies 7 Windows Media SDK Windows Media Format Windows Media Encoder Windows Media Player Windows Media Rights Manager Windows Media Services

  11. Windows Media Format 7 • Highest quality, most secure digital media format available for streaming and download-and-play applications on PCs, set-top boxes, and portable devices • Improvements include • Support for the new Windows Media 7 codecs, including unique support for screen capture • Improved Input Video Processing • De-interlacing, Inverse Telecine • Enhanced security with Windows Media Rights Manager 7

  12. Highest Quality Audio • Windows Media Audio 7 codec • Provides unmatched audio quality for Internet broadband streaming and high-fidelity downloadable music • Improves quality at all data rates from 16Kbps  192 Kbps • substantial improvements made at >48Kbps • CD Quality at ½ the size of comparable MP3 files • Reviews • ZD Labs: ~90% of consumers tested preferred or could not tell the difference in quality between Windows Media and MP3 • NSTL research: 51% felt Windows Media at 64 Kbps sounds more like the original CD file than MP3 • FM Stereo capable for 28.8 users • High quality voice capture

  13. Highest Quality Video • Windows Media Video 7 codec • Best Frame/Field rate in industry-- enhances video quality for all broadband Internet users, consumers can enjoy TV quality @ 750Kbps. • 20% reduction in file size or equivalent improvement in video quality • Higher quality • High-motion content (320x240x60fps) • Overall improvements (640x480x30fps)

  14. Screen Capture • New Windows Media Screen Capture codec enables true-to-the-source (lossless) streaming of computer screen images (up to 10,000:1 compression • 800x600x10fps @ 28.8Kbps • 640x480x15fps @ 28.8Kbps • Ideal for presentations, software demos, on-demand training and helpdesk applications

  15. Video Pre-processing- Achieving TV quality • De-interlacing • Reduces flicker of interlaced sourced content on progressive scan line displays • Inverse-Telecine • Film-sourced content (24Kbps) is padded with extra frames for video delivery (30fps) • Inverse-telecine extracts original frames, results in better quality (640x480 @ 24fps) at lower bandwidth

  16. Highest Quality Audio & Video Windows Media Technologies 7 Windows Media SDK Windows Media Format Windows Media Encoder Windows Media Player Windows Media Rights Manager Windows Media Services

  17. Windows Media Encoder 7 An easy-to-use powerful production tool for converting both live and pre-recorded audio and video to Windows Media • Ease of Use • Highest Quality Encoding • Improved Programmability & Administration 36

  18. Windows Media Encoder 7 Define multiple sources Visual feedback, statistics, and monitoring Switch to and define Sources on the fly Audio control and feedback Separate archive and broadcast controls

  19. Encoder Demo

  20. Industrial Strength Security Windows Media Technologies 7 Windows Media SDK Windows Media Format Windows Media Encoder Windows Media Player Windows Media Rights Manager Windows Media Services

  21. Windows Media Rights Manager 7 • Secure Distribution of Digital Media • Proven encryption schemes – content requires license to decrypt and play file • Licenses are unique to each computer – prevents illegal distribution • Controls transfer to portable players and portable media – supports Secure Digital Music Initiative (SDMI) • New for Windows Media 7 • Individualization prevents global breaks by making each player unique • Secure Audio Path (SAP) protects the decrypted audio stream within system

  22. Windows Media Rights Manager 7 • Flexible Business Models • Enables super- and multi-tier distribution • No transaction fees to Microsoft • New for Windows Media 7 • Licenses define start/end times, duration to help create subscription and rental models • Limit number of plays for preview content • Silent licensing and pre-delivered licenses enhance user experience • Scalable platform • SDK, COM-based platform enables easy integration with apps • Streaming or downloadable media, video or audio • High volume licensing and packaging – 500K+ day per server • Supported on over 100M media players

  23. Highest Scalability & Reliability Windows Media Technologies 7 Windows Media SDK Windows Media Format Windows Media Encoder Windows Media Player Windows Media Rights Manager Windows Media Services

  24. Windows Media Services: Best Scalability • Industry-leading scalability with Windows 2000 Servers • 9,000 concurrent streams at dial-up bit rates* • Windows Media Services offer scalable bandwidth • Support and deliver live broadcasts and streaming-stored multimedia content • Bit rates from 28 kbps to 10 Mbps • Intelligent Streaming – ensures that users will receive the highest quality regardless of connection speed or network congestion *8-processor Dell P-III Xeon @ 500 MHz, 1 GB RAM, 1 Gigabit Ethernet NIC

  25. Windows Media Services:Network-Friendly Streaming • Unicast and Multicast support • Live and On-Demand streaming • Adapts to Network conditions • Logging and Monitoring interfaces • Controlled access (Security) • Commerce and Advertising solutions

  26. Server Administration

  27. Most Cost-EffectiveDigital Media Solution • Windows Media is part of Windows • No additional cost per server • No additional cost per stream • No additional cost for clients or tools • Comparative Cost Analysis – Windows Media vs. RealSystem G2 • Corporate training and communications scenarios • More economical than RealNetworks solution in every scenario • Windows Media ROI ranged from 23% - 730% • First-year returns were $536,920 dollars and $1.2 million, respectively • Three-year returns ranged from $1.07 million - $17 million Source: Approach, Inc. • Case Study: Hewlett-Packard • Hewlett Packard's streaming implementation paid for itself in one month, with an ROI over 1,800% • By reducing the need for multi-city road shows, audio bridges, and satellite links, cost savings were approximately $1.2 million in first year • Other benefit – created a sense of community worldwide and a connection with headquarters Source: Aberdeen Group

  28. Windows Media SDK 7 Windows Media Technologies 7 Windows Media SDK Windows Media Format Windows Media Encoder Windows Media Player Windows Media Rights Manager Windows Media Services

  29. Windows Media SDK 7 • Windows Media Player SDK 7 • Enables developers to embed the player standalone, create Skins and Visualizations • Windows Media Format SDK 7 • Enables applications to support reading, writing and editing of Windows Media 7 files • Windows Media Encoder SDK 7 • Enables developers to fully automate the Encoder’s functionality • Windows Media Rights Manager SDK 7 • Enables developers to integrate support for second-generation digital rights management into their application.

  30. Windows Media Format Adoption

  31. Summary • Windows Media Technologies 7: • Easiest to Use & Extend • Highest Quality Audio & Video • Industrial Strength Security • Highest Scalability & Reliability

  32. Resources • Windows Media Product Site • http://microsoft.com/windowsmedia • Windows Media Developer Center • http://msdn.microsoft.com/windowsmedia • Windows Media JumpStart CD

  33. Windows Media @TechEd • Windows Media 7: Platform Overview • Monday 6/5 12noon • Incorporating Windows Media Into Web Sites • Monday 6/5 5pm • Hosting Windows Media: Best Practices • Tuesday 6/6 315pm • Creating Skins for the Windows Media Player 7 • Wednesday 6/7 430pm • Windows Media SDK: Under the Hood • Thursday 6/8 315pm • Digital Rights Management • Thursday 6/8 430pm • Windows Media Authoring: Capturing from Screen, Live & Pre-Recorded Media • Thursday 6/8 615pm

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