Trucks, Cars, and the Environment.

1. Trucks, Cars, and the Environment. By Lincoln, Calvin, Ali, & Garrett

2. What Do you Prefer in a vehicle? Many people prefer style, others prefer performance or fuel efficiency. The reason we conducted this study, is to find out what people of todays generation want in a vehicle and how they wish for it to preform.

3. For our survey, we used questions such as the following to get information about what people wanted in vehicles. Our first question asked how much people would pay for a car with better fuel economy. Over 50% of the answers were 15% more than the regular asking price. This helped us to see how many of us like a cheap car over a a preforming car. • Up to how much more would you pay for a vehicle with better fuel economy? • 10% • 15% • 20% • 25% • What would be your first preference in a vehicle? • more power • gas • diesel • Fuel efficient

4. How did we conduct this? Together this data, we went to multiple classrooms around the school, and got students and teachers to fill our survey out. Once we collected all the surveys from the students, we tallied the data, and found percentages for each answer.

6. Concluding our results. After these surveys, and recording this information, we found that in each question written that fuel efficiency was the majority of the answers. We also found that people prefer trucks over cars. Overall, this suggests that people would want a truck that has a fuel efficient engine.

7. Hypothesis So with this information we have learned that people want a powerful yet fuel efficient truck at the same time, which is a problem for most of the top company’s brands to overcome. I predict that Langley is moving forward in the truck industry. For the future marketing campaigns I would recommend stressing the fact that a fuel efficient truck is just as powerful as another.