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Yellow Fellow: Record-Breaking Event

Join us in breaking a world record with Yellow Fellow! Our online campaign, film promotions, and children's day challenges created a buzz. Partnering with top brands like Olive Bar & Kitchen, DLF Saket, and Fever 104.8FM, we exceeded expectations. Witness the excitement through unique user-generated content, influencer participation, and a Guinness event. Don't miss the chance to be a part of history!

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Yellow Fellow: Record-Breaking Event

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  1. Yellow Fellow: Online Reach

  2. Key Highlights • 4Films • 30+ Restaurant Partners: Olive Bar & Kitchen Group • Mall Partner: DLF Saket • Radio Partner: Fever 104.8FM • Cinema Partner: Carnival • Outdoor Partner: IOAA • 2 Content Partnerships – Wheels & Barrels & Zee Bangla • 1 ‘Record Breaking’ Event! And we broke it…for our children!

  3. Teaser Campaign A grid of yellow socks, revealed one block a day. Quirky illustrations were used to keep the audience on a look out to get the complete picture.

  4. Film Promotion

  5. Online Challenges

  6. Audience Participation 300+ Unique UGC Entries Participation by 35+ Influencers

  7. Children’s Day On Children’s Day, our project kids also participated in Yellow Fellow Challenge, and shared with us some wonderful poses! We also posted 14 top UGC entries as a video.

  8. Guinness Event • We decided to male Yellow Fellow way bigger and a lot more memorable – by attempting to break a world record • The idea was simple – ‘maximum number of people wearing yellow sock puppets at the same time. • Partnership with Insider for listing, registrations and promotion • Insider also supported through social media promotions • Collaboration with artists as performers for the event to leverage the reach - Dharavi Rocks Band & Zumba Group • Facebook & Instagramlive during the event

  9. Guinness Event And, We broke the record!

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