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Telemedicine for Brain Health: Diagnosis to Recovery. Leadership. Robert Pepper Chief Executive Officer Dr. Ely Simon Chief Medical and Science Officer. Agenda: Telemedicine Transformation. Environment Care Delivery Challenges Results. Vision.
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Leadership • Robert Pepper Chief Executive Officer • Dr. Ely Simon Chief Medical and Science Officer
Agenda:Telemedicine Transformation • Environment • Care Delivery • Challenges • Results
Vision Neurocognitive assessments that measure brain function to help doctors diagnose brain diseases • Assess cognitive functions • Scientifically validated • Clinically administered (Experts) • Longitude patient testing • Increase patient's outcomes / motivation • Reimbursable
Epidemic in Brain Diseases 5 Million with Alzheimer’s growing to 10M in 15 years (CDC) 50% undiagnosed due to lack of diagnostic tools (CDC) More people are afraid of Alzheimer’s than any other disease, including cancer (Marist Poll, 2012)
Global market size Dementia testing growing to $1,416M by 2018 (CAGR of 29.7%) Source: MarketsandMarkets, Global Cognitive Assessment and Training Market (2013-2018)
How big is the problem in US? over 1 million new cases per year
Cognitive Assessment (U.S.) BrainCare Video • U.S. gov’t mandate memory screening • MDs / experts need Dx tools • Lack validated and accessible tests • Missing 50% of the diagnosis • Patients and families unsatisfied • Lacks scalability (patients to experts)
Care Delivery via Telemedicine • Identify opportunity: Scalability ; Epidemic brain diseases, patients seeking answers with PCPs (non cognitive experts), limited cognitive MDs • Assess Expertise: Validated cognitive tests, delivery platform, domain expertise • Telemedicine model: Create a consultation service delivering Dr. to Dr. cognitive diagnostic expertise to PCP’s and other medical providers (REACH)
e-Consult (store & forward) PCP or Therapists in-office evaluation • Patient H&P, chart review • Neurological examination • NeuroTrax cognitive assessment NeuroTrax expert e-Consult • Remotely review clinical data • Psychological scales (depression and anxiety) • e-Consultation report to PCP PCP generates & presents patient report
Deployment Challenges • Corporate Structure • Practice of Medicine • Expert Employment (in-house vs partnering) • Assumption of Liability • Financial Implications • Reimbursements / Billing • HIPAA Compliance • GTM Strategy (by State) • Operational Practices
Results • Clinicians • Access to expertise • Increases Dx accuracy • Improves throughput • Patient satisfaction • Patients • Tangible expert assessment of Dx • Increases patient understanding • Personalized recommendations
Questions? www.neurotrax.com