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Content. Key factors for success Comparison of cultures Synergy (best of both) Company Vision company Mission company Goals Company culture Type of company culture SWOT Strategy Alternatives Selection criteria Priority actions Risks Solutions for risks Reflection. Success.

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  1. Content • Key factors for success • Comparison of cultures • Synergy (best of both) • Company • Vision company • Mission company • Goals • Company culture • Type of company culture • SWOT • Strategy • Alternatives • Selection criteria • Priority actions • Risks • Solutions for risks • Reflection

  2. Success Teamwork Ac tive and respect each other Participation by all individuals Consensus (dessicions) Fundament Make plessure

  3. NL versus CZ Inner v.s. Outer directed (1 - 7) Collectivism v.s. Individualism (3-8) High v.s. low power distance (5-9) Specific v.s. Diffuse (1 – 8) Decision making (7-2) Universal v.s. Particularism (6 -8) Comparison in culture (input for total project) Source: Hofstede & Trompenaars & Day I BSN International Management Scale 1 to 10 (1 = low 10 is high)

  4. Synergy (Best of both) CZ: • Relation minded • Loyal workers • Creativity NL: • Decision makers • Low power distance

  5. Logistic company Why? • Center of Europe (central position) • Cheap labor • Existing knowledge and technology • Growing market

  6. Vision Company • Become one of the biggest transport companies towards all the companies that want to distribute their products • Company will be a platform, able to roll out the success to surrounding countries. • Selective acquisition policy (EU), combined with strategic alliances (rest of world) will create a competitive and distinctive position.

  7. Mission • We want to be the preferred supplier of the total category of transport. • We want to play a leading role in the development of our category (transport) • Quality, reliability and profitability are the framework to act within.

  8. Goals • Cheap and efficient transport • A range from 1.000 km from Praag • 1 day delivery • Quality will be in the same condition • Company that will be recognized in transport world

  9. Company culture • Flat organizations (low hierarchy) • Task orientated (each customer is a project) • All drivers work under the same conditions (truck / clothing etc.) • Flexible organization (1 week drive / 1 week storage) • All employees will be proud to work for the company (marketing)

  10. Type of company culture Egalitarian Hierarchical Guided Missile Incubator Personal Task orientated Eiffel Tower Family Source: Trompenaars & Handy

  11. SWOT • Strengths • Central Europe (position) • 2 Cultures • Task orientated management • Knowledge • Flexibility • Speed • Opportunities • Growing market • Gate to Eastern Europe • Cultural integration • Globalisaton • Weaknesses • No see • Language • Culture differences • Threads • Competition • Economical situation (salary price increase due to EU)

  12. Strategy • Have a logistic center and warehouse in CZ close to highway, railway etc.

  13. Alternatives • Set up a complete new company - Greenfield development from zero • CZ drivers, NL + CZ Management • New company culture 2. Take over an existing logistic company • Remove management • Keep CZ drivers • Implement new company culture 3. Joint venture • start working with existing company • Invest • Deliver knowledge

  14. Selection criteria

  15. Priority actions 2006/2007 • Soft aspects • 1. Culture: • - Create awareness of the differences • - Learn how to respect them • - Find a way to reconcile them • 2. Psychological contract • 3. Recruitment and training (assessment for truck drivers) • 4. Teambuilding on a yearly base • 5. Job rotations • 6. Company values Hard aspects 1. Investment budget 2. Building 3. Trucks 4. Ware house 5. Etc

  16. Risks • Capable workers • Workers according psychological contract • Communication

  17. Solution for risk • Local requirement agency • Training • Assesment • All the people will be able to speak English and CZ • Standardization of assignments • All the employees must be aware of Company Values

  18. Reflection (Groups process) • An optimal result • Fun to work with each other • Active and respectful participation • Focusing to subject could be better

  19. Reflection (Learning points) • Awareness of cultural difference • We have learned to respect them • We have found a we to reconcile them • Strategy and culture must fit to be successful • Easier to implement desired culture in a new company, then in a existing company • The tools of Trompenaars, Handy and Hofstede are useful to work with

  20. We respect our customers and workers values.This will lead to better products and services, witch makes our workers and customers HAPPY

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