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BUSINESS CASE

BUSINESS CASE. Project name: . What is the Idea or Concept?. Take one page to describe the idea that was initially presented and how it has evolved since May 2013 Use a visual , a text or a include a photo of the dummy product . NOTES:

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BUSINESS CASE

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  1. BUSINESSCASE Project name:

  2. Whatis the Ideaor Concept? Take one page to describe the ideathatwasinitiallypresented and how it has evolvedsince May 2013 • Use a visual, a text or a include a photo of the dummyproduct. • NOTES: • Please, remove this text box and the text in italic in all sections of this document before filling them out • Feel free to change the order of the slides to better fit your concept’s business case or to add additional information in appendix to complete your rationale

  3. Vision & Objectives

  4. Is there a customer for our Concept? Market Review

  5. How can we do it? Description of Project PLAN to DEVELOP CONCEPT

  6. Structure & Timeline Local Solutions Project Team Linkages & extended teams Group 1 Group 2 Group 3 • [Remove this text box and the example illustrations before filling the Structure and Timeline sections]

  7. How will we make Money? Description of the Business Model

  8. Financials

  9. Risks & Benefits • A risk is a factor or event that may jeopardize the project from achieving the anticipated benefits or increase the cost of the project. Identify the top 3 risks during initial project phase. The types of risks to consider are: • Technical/technology • Operational • Legal • Commercial / market demand • Financial (as investment very high) • Competitive risk (who could come up with this before us) • For each risk, indicate potential mitigation activities, the probability of occurrence (High, Medium, Low) and impact level (High, Medium, Low). [Remove this text box to fill the Risks section]

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