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New media business focussed on sport, gaming and education for children at home and at school

and. New media business focussed on sport, gaming and education for children at home and at school. The Business – Intellectual Property Owned . Footee at www.footee.com combines fun, football, games, safe social networking, education and physical wellbeing for 7-14-year-olds.

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New media business focussed on sport, gaming and education for children at home and at school

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  1. and New media business focussed on sport, gaming and education for children at home and at school

  2. The Business – Intellectual Property Owned Footee at www.footee.com combines fun, football, games, safe social networking, education and physical wellbeing for 7-14-year-olds Footee can be re-skinned automatically and become the junior section to any football club site By partnering football clubs with a quality product Footee will reach an audience of millions This audience can then be monetised through: • Advertising/sponsorship • Premium service • Educational merchandise Footee also acts as a template product that is being rolled out to other sports

  3. The Business – Contract Work To help fund the ongoing development of our own intellectual property (IP) the company undertakes contract development work We work for clients who may also have an interest in working with us on our own Recent projects include : One of only two content developers selected to create content for the London 2012 Education Programme: Get Set, the most successful Olympic and Paralympic Education Programme in the history of The Games. Developing the educational resources for the RFU to fit alongside the 2011 Rugby World Cup: the most successful programme of its kind ever launched by the RFU.

  4. Footee: The Audience Appeals to: • Children • Parents • Teachers Children want to play it because it is fun and they are playing for their football team Parents want their children to play it because it is fun, safe and educational Leading to a very large userbase Teachers want to use it because it is a high quality interactive education tool that motivates children

  5. Footee at www.footee.com How it works Pick a club to play Footee with

  6. Footee at www.footee.com How it works Register and personalise your Footee experience by creating your avatar and modifying your HQ

  7. Footee at www.footee.com SAFE social networking with Footee friends

  8. Footee at www.footee.com Explore the Footee island and play single and multiplayer games to win ‘balls’ (the Footee currency) and Super Skills (player skills e.g. Gerrard’s Passing, you can use to train your Footee team)

  9. Footee at www.footee.com Use your balls and Super Skills to train up your Footee team, then play matches in leagues and cups against friends and other users in search of glory!

  10. Footee at www.footee.com You’re also playing for your club! The balls you earn contribute to your club’s total – can your club win the league?! Messages from players and the manager at the club you support, as well as ones from your parents and teacher encourage you to play more and improve your educational scores

  11. Footee at www.footee.com The more you play, the more balls and Super Skills you earn, the better you Footee team becomes, the more likely you are to win the league!

  12. Footee at www.footee.com Parent/Teacher section provides free lesson plans and activity sheets and allows parents and teachers to see how their child has progressed in educational terms

  13. Competitors No direct ones! There are no other sites that combine sport and education for children There are sites/games that focus on individual elements of Footee Social gaming sites: Club Penguin, Moshi Monsters, Bin Weevils, Runescape, Neopets Education sites: BBC through CBBC Football sites: magazine online presence: Match of the Day and Match, but mainly access football info through club sites and BBC Football games: pro evolution soccer, FIFA 10, championship manager

  14. Competitive Advantages Own the niche Partners Parental approval Marketing through schools Model can be rolled out across sports e.g. Yoville to Farmville, Fishville, Petville

  15. Users Stats www.sporteecricket.com went live in March 2011 www.rugbeeground.comwent live in Oct 2011 Latest version of www.footee.comwent live in December 2011 Primary marketing tool for both sites has been ‘word of mouth’ Registered users: Footee: 200,000 ICC Sportee Cricket: 5000 Rugbee: 500 Registered schools: 500 Unique users/month: Footee: 30,000 Sportee Cricket: 5000 Rugbee: 1000 Page impress./month: Footee: 0.5 million Sportee Cricket: 25,000 Rugbee: 5000

  16. Latest Stats With NO marketing Latest version of Footee went live in September 2012, starting the roll out of 80+ individual club versions of Footee • September 2012 on Footee: • Visits: 23,441 • Page views: 153,466 • Average duration: 8mins 32s • Clubs: Chelsea Footee: 3612 visits (‘oldest’ Footee club – increase of 20% on August and 35% on July) • New clubs: 1000+ visits in first month across first 15 Football League club versions developed (roll out across all clubs due to be finished in early 2013) 100 schools have registered in 2012 our of their own initiative

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